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Beyond the Book: Navigating the Real-World Challenges of Managing a Product Roadmap

The Product Coalition

Let’s go back to my favorite hypothetical multi-location donut empire — if you are a frequent reader, you will be familiar :) If you do not, here’s the scenario. So you’ve got to convince a generally health generation who avoids donuts to part with their limited funds in exchange for a donut — a trade I would happily make.

Roadmap 109
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3 vanished U.S. brands whose businesses live on in the Japanese market

freshtrax

” Mister Donut Mister Donut store in the U.S. a common answer is “Misudo” (“Mister Donut”). Misudo, or Mister Donut, actually originated in the United States! Although it may seem like a Japanese brand, Mister Donut was started in Boston in 1956. Mister Donut in the U.S. that existed in the past.

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3 vanished U.S. brands whose businesses live on in the Japanese market

freshtrax

” Mister Donut Mister Donut store in the U.S. a common answer is “Misudo” (“Mister Donut”). Misudo, or Mister Donut, actually originated in the United States! Although it may seem like a Japanese brand, Mister Donut was started in Boston in 1956. Mister Donut in the U.S. that existed in the past.

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How to Design a Product North Star that Motivates the Team to Achieve Greatness

The Product Coalition

If we look back at our hypothetical donut shop, what would happen if we set the product north star as $100 million from Gen Z. Let’s deconstruct the donut shop’s north star. At its core, the north star for our donuts encapsulates a few critical pieces: A deep understanding of users. Let’s make it real. Would this be useful?

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What is A Product-Centric Organization?

The Product Coalition

If we look at this using the hypothetical scenario of our donut shop amidst a digital transformation , you would consider all the ways your product mix can change and expand quarter over quarter to addressed identified needs (in this case needs = problems buyers/users have that they would pay to have solved). Let’s tase some donuts.

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Reflecting Strategy In Roadmaps — Features Are Not The End Game

The Product Coalition

Let’s say I own a multi-national donut franchise since I am craving one as I write this. A new type of donut? A mobile app targeted to Gen Z extolling the virtues of eating donuts? Let’s say the how turns out to be one-of-a-kind digital donuts as NFTs. Let’s make this real. A new design for the store?

Roadmap 88
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Not All Companies and Products Require Roadmaps

The Product Coalition

You are launching a new digital product within an established, medium-sized donut business. Your product is a digital, tradeable donut to go with each physical donut purchase with the goal of increasing engagement amongst Gen Z customers. I’d stop there. You are looking to set a high-level direction.

Roadmap 135