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Why The Product Demo Is a Dangerous Selling Tool

The Product Coalition

There were many dozens of operation people at all levels who were responsible for a gazillion of back-office processes and tools that built and maintained eBay’s product catalog. But we need to do it consciously, or else we will surely overuse the tools, methods, and skills that we are used to using. And that was the problem.

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Jobs to be Done Interview Tips for Product Managers

The Product Guy

I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. How do you conduct customer research and make feedback actionable when your customers vary greatly in their backgrounds?

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SaaS Product Marketing Strategy: Definition, Process, Tactics, and Examples

Userpilot

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. By automating planning, businesses can save time, increase productivity and turn support from a cost center into a profit driver. It’s nice to be back out there. Natasha: It really is.

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How Product-Market Fit Really Works (Part 1)

The Product Coalition

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. the operating system of people?—?so One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood.

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Why Tools Are Not the Answer

The Product Coalition

Running a successful product organization is hard. It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. Tools can help us do that.

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10 Product Differentiation Examples From Famous Brands For Inspiration

Userpilot

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.