Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Content marketing channels.

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Create memories with experience marketing.

Feedback Software 97

Feedback Software Branding Customer Experience User Testing 97

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Alchemer Mobile

MARCH 17, 2020

We hope you enjoy this list of tips and tricks to help solve some of the most common challenges for mobile product managers, as told by Parks and Recreation GIFs. Due to rapidly-changing technology, customers have high expectations for the products they use. In mobile product management, testing is essential.

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User Testing Feedback Software Technical Review Customer Experience 147

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Nico: Exactly. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MAY 3, 2021

I’ve yet to come across a SaaS business that doesn’t want to increase its Customer Lifetime Value (or LTV for short). Why does LTV matter for SaaS? LTV is an important metric for SaaS because of how much retention correlates with SaaS profitability, and because LTV is such a useful predictive tool for future financial decisions.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

The Product Coalition

NOVEMBER 7, 2021

Product Is a Shared Creation Before we get to a solution, we need to talk about the roots of why this challenge is so common. It has to do with the fact that the right way to build your product is to truly collaborate with almost everyone in the company. You are also not looking for their sign-off, but rather for their feedback.

User Testing 176

User Testing Customer Feedback Feedback Software Customer Experience 176

The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

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User Testing Feedback Software Product Research Customer Feedback 158

The Product Coalition

JANUARY 28, 2024

I’m not talking about the Spotify model for product management, I’m talking about the app itself. What I would like to do, is to answer a few simple questions like what are you doing what mood are you in today, and for the app to take it from there, ideally giving me exactly what I like until I decide to stop listening.

Framework 145

Framework Feedback Software User Testing Customer Experience 145

The Product Coalition

NOVEMBER 27, 2022

I was also an instructor in that program for a while before moving to the Israeli Air Force to build command and control systems for the years to come. But in MAMRAM they focused on much more complex code, teaching the students to write entire systems. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Customer Experience 158

Customer Experience User Testing Feedback Software Product Research 158

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Keep them updated about their order or provide additional support to help them maximize the product value. Userpilot is a product growth platform. It helps create in-app experiences to optimize user conversions.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

The Product Coalition

AUGUST 16, 2020

I am a big fan of testing your new strategy quickly and putting your refined value proposition in front of potential customers es early as possible to get feedback and initial validation for it. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an not looking backward is easier than ever before.

User Testing 183

User Testing Customer Experience Customer Feedback Product Strategy 183

Usersnap

NOVEMBER 17, 2022

You want to be competitive within your SaaS industry, no doubt. In order to accomplish this though, you have to level up your customer data platform like Hubspot. Using HubSpot integrations enriches the data and information you have about your customers, and can help you grow your SaaS business massively. What is HubSpot?

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

The Product Coalition

JUNE 18, 2023

As long as I talked about product consulting, even when people understood that I only coach them and did not do the work myself, they mostly wanted feedback on their deliverables — the actual screens, app, or capabilities the product had. Not all markets want to buy this way.

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Naming User Testing Weak Development Team Feedback Software 148

The Product Coalition

MAY 9, 2021

We worked on this change for quite some time, and when the first release of the no-touch product was ready it was a major milestone. In my next meeting with the CPO, I asked him what’s next, and he said that they will wait for feedback and act accordingly. the product leader?—?to The second point here is the team’s mindset.

Agile 158

Agile Roadmap Feedback Software User Testing 158

The Product Coalition

SEPTEMBER 6, 2021

It can be heavy to handle, so I see many product leaders investing a lot of time in creating a unified repository of information: everything is in Trello/Monday/Jira/Name-your-favorite-tool. But except for specific cases, this tool is more for you to be able to answer quickly than for others to look at and get the data themselves.

Customer Experience 174

Customer Experience User Testing Customer Feedback Data Visualization 174

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

ProductPlan

JUNE 5, 2020

The Product Manager Certificate , which is considered a fundamental building block for those embarking on a PM career path, is best for students without prior experience. The course covers basics like assessing target opportunities, building software products, and how to launch a great product. in the product process.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

The Product Coalition

MARCH 21, 2021

There is risk in focusing on a single use case and there is risk in building a one-size-fits-all product or feature. There is risk in prioritizing by fire drills and there is risk in not reacting fast enough to the feedback you get from the market. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 166

User Testing Feedback Software Construction Customer Feedback 166

The Product Coalition

DECEMBER 31, 2023

Here is a simple tool that will help you create clarity and lead to alignment and better decisions. Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. The tool I want to give you today is to force yourself to turn the shades of grey into black and white.

User Testing 144

User Testing Workshop B2B Leadership 144

The Product Coalition

FEBRUARY 27, 2022

This can be achieved by opening the conversation and asking questions such as: What do you think is the #1 challenge in the product right now? In gathering as many viewpoints as you can, you will broaden your own perspective which is important to be able to lead the product in the right direction. Good luck in your new position!

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Weak Development Team Leadership Data Visualization Positioning 167

The Product Coalition

MAY 30, 2021

But most of all, it is exciting because it gives you an opportunity to see your strategy coming to life in short cycles with immediate feedback loops. The general process of product-led growth starts with mapping the customer journey?—?the They love the product and keep coming back. which means data.

Product Research 115

Product Research User Testing Customer Experience Feedback Software 115

The Product Coalition

OCTOBER 12, 2020

Hint: innovative technology can only take you so far. The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). Specific Trade-Offs Making the luxury of cars affordable to the average American person can only be achieved with mass production.

Product Strategy 125

Product Strategy Strategy User Testing Product Research 125

The Product Coalition

SEPTEMBER 14, 2020

These are assumptions and core beliefs that you have about your customers, their needs, the value they see in your solution, and their willingness to take action. Instead, the validation in these cases is focused more on customer interviews and feedback from a longer sales cycle. Help yourself succeed?—?in

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Startups User Testing Agile Product Research 142

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Usersnap

FEBRUARY 20, 2020

Do you keep hearing about Net Promoter Score (NPS) being a great tool for improving customer satisfaction, boosting customer lifetime value, and generating more revenue? We’ll also show you how you can calculate NPS for your business, teach you how to collect NPS feedback, and go over a few NPS best practices. Sounds good? Let’s start.

Data Visualization 64

Data Visualization Feedback Software Reporting Tools Analytic Tools 64

The Product Coalition

MAY 20, 2023

In the fast-paced world of high-tech companies, the constant need for innovation and improvement means that software code is never truly “done.” Customer feedback, as well as code maintenance and improvements, are constant tasks, which can take a toll on team members who are already spread thin.

ChatGPT 140

ChatGPT User Testing Software Review Customer Experience 140

The Product Coalition

DECEMBER 11, 2023

There is risk in focusing on a single use case and there is risk in building a one-size-fits-all product or feature. There is risk in prioritizing by fire drills and there is risk in not reacting fast enough to the feedback you get from the market. Say that this is a risk you are willing to take. What about you?

User Testing 147

User Testing Feedback Software Construction Customer Feedback 147

Userpilot

APRIL 22, 2024

That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. Make sure you meet the market as quickly as possible, using this simple and quick method.

User Testing 100

User Testing Product Research Strategy Product Strategy 100

Gainsight

NOVEMBER 20, 2019

Get to know the processes of shaping, betting, and building a product as told by one of the longest-running SaaS companies in the biz. Mastering Product Experience in SaaS —Nick Bonfiglio, Mickey Alon, and Myk Pono [Free]. Start with this: Product-Assisted Growth: The Best Kept Secret of Product Led Companies.

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Books Blog Feedback Software User Testing 80

The Product Coalition

FEBRUARY 2, 2020

Get relevant people’s agreement on the problem before you move to the next step (because if you will bring an amazing solution to the wrong problem it won’t deliver the results you are expecting). You are not looking for a “good and cheap solution”. because a pen is already a specific solution. absurd solutions, remember??—?what

User Testing 84

User Testing Product Management Product Manager Research Software 84

Gainsight

APRIL 21, 2022

If your company has its eye on the sacred hypergrowth status and you are investing in product-led growth, Gainsight has good news for you. We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market.

Customer Experience 52

Customer Experience Analytic Tools Data Visualization User Testing 52

Gainsight

NOVEMBER 15, 2021

What engagements can you transfer to in-app notifications that would free up time for CSMs to focus on more personalized engagements? Reporting in a single tool, like Gainsight, ensures everyone is working from the same accurate information within CS. Your Product Marketing team can leverage usage data in their materials.

Customer Experience 52

Customer Experience Feedback Software Reporting Tools User Friction 52

Gainsight

JANUARY 30, 2023

By Tori Jeffcoat, Senior Product Marketing Manager, Gainsight. The world of SaaS has similarly been turned upside down. Deploying In-product Communications to Guide the User Experience Guides, knowledge centers, and surveys are well-known and widely used tools to help customers learn and succeed with a product.

Data Visualization 52

Data Visualization Customer Experience Research Software Product Research 52

The Product Coalition

JUNE 28, 2020

You presented it to everyone relevant and got great feedback. Let’s take a step back” is a powerful tool to help you connect to the strategy, and if your strategy is solid, you will find the answers there. You Cannot Talk About It Enough To make the strategy a day-to-day tool for everyone, you need to talk about it again and again.

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User Testing Customer Experience Leadership Product Research 84