Product Innovation Educators

JULY 29, 2024

ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations. This failure led to a crucial question: What if we knew beforehand how customers would judge our product? It reinforced the idea of focusing on the customer’s underlying goal.

Data Visualization 284

Data Visualization Research Software Product Research Product Management 284

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 158

Education Marketing Weak Development Team Advertising 158

The Product Coalition

SEPTEMBER 6, 2021

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. There are many things to take from it, but I mainly took the fact that you need to think about the customers from their point of view. Is it a great one?

Customer Experience 174

Customer Experience User Testing Customer Feedback Data Visualization 174

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 146

Education Marketing Weak Development Team User Testing 146

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 97

User Testing Customer Experience Customer Feedback Feedback Software 97

Userzoom

SEPTEMBER 5, 2019

Technically there are an infinite number of ways you could attempt to recruit participants for your user research. The obvious requirement here is that your organization has a database of users that you can contact (and if you don’t, remember that it’s never too late to start thinking about creating one).

User Testing 85

User Testing Product Research Customer Feedback Customer Experience 85

The Product Coalition

MAY 1, 2022

I bet with this last name he must have thought about creating such a game long before he actually did it. I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead?

User Testing 191

User Testing Customer Experience Product Research Definition 191

The Product Coalition

SEPTEMBER 14, 2020

Spend an adequate amount of time researching the answers to the questions above. You need to research deep because what you see on the surface isn’t going to give you the answers. Pitfall #1: No Long Term Thinking The lean philosophy says you don’t really know what’s happening in the market until you meet the market.

Startups 142

Startups User Testing Agile Product Research 142

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. You want to reduce the scope of your question to: “What are the things we can change in our behavior or our users’ behavior that might make our customers more satisfied?” Here are five quick takeaways: Narrow your definitions.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. Looking to optimize your customer journey touchpoints?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Centercode

JUNE 4, 2019

Was it entirely in the name of research? But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. Collecting Feedback from Actual Customers.

User Testing 66

User Testing Product Research Research Software Feedback Software 66

The Product Coalition

OCTOBER 25, 2021

the research articles, the important topics and revelations, and as you move towards the end, the articles become lighter: interviews with celebrities, lifestyle pieces, and so on. Last week, one of my customers consulted with me on what is the best metric to trace for the migration from an old system to a new one.

User Testing 192

User Testing Magazine Product Research Research Software 192

The Product Coalition

FEBRUARY 14, 2022

How many times have you heard the phrase “It’s research, it will be ready when it’s ready”? Unlike what might be implied from the name, the lecture Itai gave discussed writing requirements for functionality that included estimates (in Hebrew), which were features that gained popularity back then. Here’s how. they are Ph.D.’s

User Testing 158

User Testing Data Visualization Product Management Product Manager 158

The Product Coalition

OCTOBER 26, 2020

When it comes to the actual work products that product managers deliver: wireframes and user stories. considering all relevant points of view including the customers, the market, and the company itself. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an But Do You?

User Testing 160

User Testing Definition CTO Product Research 160

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Since a product strategy outlines the problem you are trying to solve for your customers and explains your unique value proposition, it translates naturally into a sales deck. Here is how product strategy helps you overcome them.

User Testing 152

User Testing B2C Customer Experience Weak Development Team 152

The Product Coalition

JANUARY 16, 2022

For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product. not necessarily in planning it but in making sure that it is fit for whatever value the company is looking to bring to their customers. an actual coach quality.

Roadmap 174

Roadmap Data Visualization Customer Experience User Testing 174

UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. A UX research-only project. Therefore, they wanted us to conduct extensive user research aimed at understanding the main problems their users were currently facing.

User Testing 75

User Testing Product Research Research Software Customer Experience 75

Centercode

APRIL 9, 2019

We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. To paraphrase him: IBM referred to testing feature complete products as “B” testing (in contrast to testing theories and ideas, or “A” testing).

Feedback Software 68

Feedback Software Research Software User Testing Product Research 68

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.

Analytic Tools 200

Analytic Tools Customer Experience B2C Enterprise 200

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. How to solve a certain customer problem? I’d get off the plane and there’d be 5,000 high school kids cheering my name with cars welcoming me to the country. Evolution is much easier than revolution.

Customer Experience 147

Customer Experience User Testing Generative AI Books 147

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

FEBRUARY 1, 2022

Some people swear by the name of it, while others disregard it completely. Here are three reasons that companies often use to explain why PLG is not a good fit for them. Product-led growth, on the other hand, is a specific growth model in which the product actually serves as the sales and marketing tool for its own growth.

B2B 183

B2B User Testing Enterprise Demo 183

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Centercode

NOVEMBER 23, 2020

Earlier this month, a team of 40 Google researchers published a study about just that — and their investigation returned some vital insights into the challenges of developing machine learning. Research points to a phenomenon known as underspecification , where seemingly similar models in a lab ripple out to massive variations in practice.

Research Software 98

Research Software User Testing Reporting Tools Feedback Software 98

The Product Coalition

DECEMBER 4, 2023

You blame the market, but often that’s just overlooking the real problem. An economic downturn, a war — you name it. Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? It’s an opportunity for clarity.

Product Strategy 145

Product Strategy Strategy User Testing Weak Development Team 145

The Product Coalition

DECEMBER 6, 2023

When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. Here is how a product strategy can help you create business results, even when the market is not in your favor. Part of the research is for fine-tuning how I explain the value as well as the service itself to founders and investors.

Product Strategy 146

Product Strategy Research Software Strategy User Testing 146

Andrew Chen

DECEMBER 10, 2018

Above: New technology has always captivated consumers! And since I’m focused mostly on consumer companies – is there anything exciting happening? Content marketing. The origin of the Michelin Guide and why content marketing still works. Reinventing traditional media (Podcasting, eBooks, etc).

User Testing 100

User Testing Startups Technical Review Customer Experience 100

The Product Coalition

OCTOBER 12, 2020

Ford’s famous quote tells you exactly how he wanted it done: “Any customer can have a car painted any color that he wants, so long as it is black”. Marketing needs to know exactly who the target audience is and what value proposition to talk about. These are the things that are important to your customers about your product.

Product Strategy 125

Product Strategy Strategy User Testing Product Research 125

Usersnap

SEPTEMBER 3, 2019

Boost your business growth with the outstanding customer experience and build products your customers will love. We’ve entered the era of the customer. The SaaS market is getting more and more crowded every year, consumer expectations are getting higher and higher and the voice of the customer is louder and louder.

Customer Experience 76

Customer Experience User Testing Customer Feedback Feedback Software 76

The Product Coalition

MARCH 27, 2022

The reason it took so long is that finding the right product strategy is a bidirectional dance with the market , and we need to take the new strategy attempts to the market and see our potential customers’ feedback before we can get any insight on how it works and go back to the drawing board to make it better and more precise.

Customer Experience 166

Customer Experience Product Research User Testing Data Visualization 166

The Product Coalition

DECEMBER 17, 2023

Since we played in the e-commerce search space, the list included almost exclusively e-commerce search engines, and one was a generic search engine that seemed to be a good fit for e-commerce apps. I could start comparing features and value statements, but there was a problem: I never met any of these names as part of our sales cycle.

Technical Review 147

Technical Review Weak Development Team User Testing Systems Review 147

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

The Product Coalition

JANUARY 6, 2024

Photo by Andre Moura from Pexels When I was Head of Product at eBay, over 10 years ago, I had the opportunity to listen to Heather Gordon Friedland , then the VP of Product for Consumer Selling at eBay, talk about our competition. That’s normal and makes perfect sense, as not all customers want the same thing.

User Testing 147

User Testing Customer Experience Customer Feedback Presentation 147

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But is it enough?

User Testing 144

User Testing Workshop B2B Leadership 144

The Product Coalition

FEBRUARY 4, 2024

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Do all of your customers use it the same way and for the same purpose? Likely not. automatic reports).

Framework 148

Framework Reporting Tools Definition B2C 148