airfocus

JUNE 25, 2025

Lucid Software’s Chief Product Officer Dan Lawyer offers a metaphor that reframes how we think about product strategy and product roadmap disruption, direction, and progress. The sail: Stands for strategy and roadmaps – the elements that must be constantly adjusted to maximize momentum.Â

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The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

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Product Innovation Educators

APRIL 17, 2023

How organizations can empower product managers Today we are talking about what a product-led organization is, barriers that can prevent an organization from being product-led, and actions to create the product-led organization. I eventually got fired as a product manager.

Customer Experience 257

Customer Experience Leadership Startups Engineering 257

The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

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Alchemer Mobile

MARCH 17, 2020

Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. In 2020, PMs play a massive role in product strategy and determining the overall customer experience. Due to rapidly-changing technology, customers have high expectations for the products they use.

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The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. in detail?—?which Make sure your paper works.

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ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

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The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. But how can you test a strategy? Photo by Ron Lach from Pexels As I said in the first post of this series , product strategy starts with getting very detailed about what you are trying to do and why it would work.

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ProductBoard

SEPTEMBER 17, 2019

Written by Dan Olsen, Product Management Consultant and Author, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Why was Instagram’s product so successful? I want to share some important product strategy tools that.

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The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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The Product Coalition

FEBRUARY 4, 2023

Influence without authority has always been the foundation of product management. As product leaders, this is even more important. Many product leaders who were formerly product managers, or even product group leaders in large organizations, suffer from the same issue. If only I knew it back then.

Leadership 158

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The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. Unlike the last 3 sessions, the audience in the other training program mostly consisted of freelancers and people who aspire to become product managers. Speed-Up the Journey to Product-Market Fit.

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User Testing Feedback Software Product Research Customer Feedback 158

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. would ask why it is important to continue refining even the finest details.

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The Product Coalition

OCTOBER 26, 2020

I would argue that even if you are beyond that spot, and as a product leader you do much more than UX, you and the company might still not realize what is your primary responsibility as a product leader. Why This Happens Product management is a unique role in so many ways. and crosses all domains. But Do You?

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The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 166

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ProductBoard

JUNE 22, 2020

This post is an excerpt from our ebook, “Building excellent products in the age of remote work,” written to help you overcome today’s unique challenges and focus on what really matters—building excellent products that customers truly need. Even before COVID-19, the writing was on the wall for product managers.

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The Product Coalition

JULY 2, 2023

I’m sure you know this quote and see it a lot in product management. But the difference between theory and practice isn’t limited to product management theory  — mostly processes and methodologies. It’s much more than a UX exercise, it ties directly into your product strategy.

User Testing 146

User Testing Customer Experience Product Strategy UX 146

The Product Coalition

JANUARY 24, 2021

Mistake #2: Creating Objectives That Are Efforts and Not Outcomes Now that we have established that product goals are about the product and not about product management, what should these goals be? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. But in product management that is never true.

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The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. That’s why they are looking to hire a product leader and not just a senior product manager.

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The Product Coalition

SEPTEMBER 10, 2023

Leadership without authority is product management 101. But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. You have what it takes to do it well.

Leadership 144

Leadership User Testing Strategy Product Strategy 144

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. We are here to help you.

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Product Management University

SEPTEMBER 18, 2024

As a product manager, understanding these jobs and workflows is crucial. The Solutions Value Chain: It’s Not Just For Product Management The Solutions Value Chain is a powerful framework, and it’s not limited to just product management. Getting Tactical: What Jobs and Workflows Need to Change?

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The Product Coalition

DECEMBER 17, 2023

I’m sure that your product, too, has a generic list of competitors. But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is.

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The Product Coalition

NOVEMBER 27, 2022

Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed.

Customer Experience 158

Customer Experience User Testing Feedback Software Product Research 158

Good Product Manager

AUGUST 2, 2018

It’s been a while since I’ve posted, but that doesn’t mean I haven’t been busy writing and doing other things related to product management, of course — here’s an update! August 8 in Denver: Product Strategy on a Page. October 2 in Cleveland: Product Management Leadership.

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Good Product Manager

AUGUST 2, 2018

It’s been a while since I’ve posted, but that doesn’t mean I haven’t been busy writing and doing other things related to product management, of course — here’s an update! August 8 in Denver: Product Strategy on a Page. October 2 in Cleveland: Product Management Leadership.

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Presentation Product Manager Product Management Research Software 60

The Product Coalition

MARCH 19, 2023

Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels — each relevant to a different stage in your career and your product.

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User Testing Framework B2B Document 167

The Product Coalition

JUNE 19, 2022

As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market That’s awesome and very important.

User Testing 148

User Testing Customer Experience Product Research Strategy 148

The Product Coalition

FEBRUARY 28, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on February 23, 2021.

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The Product Coalition

FEBRUARY 14, 2021

The Trade-Offs You Already Made As a product manager, you make trade-offs all the time, not only in the goals you set (as mentioned in the example above). Who knows, if you do it well enough you might even be able to go on vacation and they will manage without you ??

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Onboarding KPIs Weak Development Team Customer Experience User Testing 183

The Product Coalition

APRIL 18, 2021

Some takeaways for you from a product interview I had at Google many years ago. Photo by John Tekeridis from Pexels When I decided to move into product management I interviewed, among other companies, for a product management role at Google. What was missing in my answers was solid product thinking.

Research Software 158

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The Product Coalition

MARCH 10, 2024

Note: The examples that I will give here are related to product strategy but the same principles can be applied to many other areas — either strategic or simply tough or complex decisions that you need to make where there is no perfect answer (for example, decisions on team structure, hiring, priorities, go/no-go, or anything else).

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The Product Coalition

APRIL 25, 2021

Product management is such a busy job. The hectic day-to-day in itself contains more work than one can do, but we all know that real product work requires much more than that. Photo by Alice Dietrich on Unsplash I recently started to work with the product guild at a well-known company that is about to go public.

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The Product Coalition

SEPTEMBER 19, 2021

When you consider the ideal customer profile, you need to get yourself into your customers’ world and deeply understand what they need to go through before they are ready to buy your product. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Make yourself an expert in this area as well.

User Testing 158

User Testing Customer Experience Product Research Startups 158

The Product Coalition

FEBRUARY 1, 2022

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 26, 2022.

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The Product Coalition

JANUARY 21, 2024

In my case, the MBA greatly contributed to the shift I made into product management. I specifically remember that I consulted with another marketing teacher there about what should my next career steps be, and he suggested “That I should try this thing called product management”.

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