The Product Coalition

MAY 9, 2020

A lot of information and knowledge comes your way when you’re a new Product Manager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) So let’s dive in.

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The Product Coalition

MARCH 13, 2022

Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. Your Customers Don’t Want Your Product Of course, eventually, they do. that you actually get to consider the product?—?the The truth is quite different.

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The Product Coalition

OCTOBER 25, 2021

Defining the right product metrics is a common challenge for product leaders. the research articles, the important topics and revelations, and as you move towards the end, the articles become lighter: interviews with celebrities, lifestyle pieces, and so on. As I’m going through exciting changes in my business?—?opening

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The Product Coalition

FEBRUARY 14, 2022

How many times have you heard the phrase “It’s research, it will be ready when it’s ready”? If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. In algorithmic research, this is very prominent. Here’s how.

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Alchemer Mobile

MARCH 17, 2020

Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. In 2020, PMs play a massive role in product strategy and determining the overall customer experience. Product managers are now being seen as leaders within their organizations rather than independent contributors.

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The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? for example, if you are moving to a new market?—?you

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Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

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Product Management University

SEPTEMBER 18, 2024

It’s designed to ensure that your products don’t just help users but make a measurable impact at every level of the customer’s organization, from the C-suite to the department heads to the front lines. Of course, every product company wants users to love their products—no surprise there. The concept is pretty simple.

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The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

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The Product Coalition

MAY 1, 2022

about the market, the customers, the product, the business, the plans ahead? In other cases, especially with numeric constraints like desired business results or certain product metrics, it’s not as black and white. One of the ways to test your numbers is to ask yourself what would happen if you don’t meet them.

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The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Ideas need to sink in, some research is due, and there is a natural evolution process until everything falls into place. You see, when it comes to product strategy, there isn’t a right answer ?—?the Sounds confusing?

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ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

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The Product Coalition

JUNE 18, 2023

Everyone wants to be product-led these days. But does that mean that you are doing product-led growth? Here is a disambiguation guide to help you understand what product-led growth really means, and what it doesn’t. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well.

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The Product Coalition

JULY 2, 2022

It brings the best practices of the greatest product companies out there to all of you, based on what I heard from Marty and the other SVPG partners during the workshop. They are not even Amazon and Google which were born as tech product companies and are now large corporates (that have major product centers in Israel as well).

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The Product Coalition

SEPTEMBER 14, 2020

Spend an adequate amount of time researching the answers to the questions above. You need to research deep because what you see on the surface isn’t going to give you the answers. As a product leader, this creates chaos that is very hard to deal with ?—?for If you are unable to explain it on paper, it won’t work in reality.

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The Product Coalition

MAY 30, 2021

Your journey to product-led growth starts way before you actually launch the product, but it definitely doesn’t end there. Here are the things to keep in mind when your product meets the road. Photo by Pixabay from Pexels Product-led growth (PLG) is an exciting movement. Measure the entire journey, not just the product.

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The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

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The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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The Product Coalition

OCTOBER 26, 2020

The role of the product leader goes far beyond managing the product department. Here is your true responsibility as a product leader, so that it’s no longer a secret. Photo by JOSHUA COLEMAN on Unsplash Most of the CEOs I work with, understand that the role of the product leader is very important. It makes perfect sense.

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The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

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Product Management University

SEPTEMBER 10, 2023

They’re also critical to the success of product management, product marketing and sales. Senior executives will give you the best perspective on top-level priorities, their importance to the company’s success and the impact on areas where your products are used. Kudos if you’re already there.

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The Product Coalition

MARCH 27, 2022

This little gardening exercise and the patience it required led me to think about the things in our daily work as product leaders that simply take time, and there is nothing we can do to speed up the process. The thing to remember is that the right product strategy is not a binary outcome that you either have or not.

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The Product Coalition

NOVEMBER 27, 2022

Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed.

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Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

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The Product Coalition

SEPTEMBER 19, 2021

Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. As a product leader, you must define not only the problem you are solving but also for whom. Understanding which customer profile is ideal for you is super important in your ability to create a successful product.

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The Product Coalition

MARCH 12, 2023

Hiring a product leader is never easy. Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. That’s what the word ‘product’ meant to most of them.

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Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

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The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. Marketing needs to know exactly who the target audience is and what value proposition to talk about. No product serves everyone. what is important for you about the product’?—?features

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Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

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Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention? With product metrics.

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Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SaaS Content Marketing. SEO Keyword Research. Product-led Growth. Influencer Marketing. What job do they need to get done with your product?

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Intercom, Inc.

NOVEMBER 3, 2022

By automating planning, businesses can save time, increase productivity and turn support from a cost center into a profit driver. Whether you’re fully remote or not, setting up the right tools and processes will help you manage your team collaboratively and productively without resorting to intrusive surveillance.

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The Product Coalition

DECEMBER 5, 2021

Product leadership is about finding the right business opportunities to accomplish with the right product. Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

APRIL 18, 2021

Where do big creative ideas come from, and how important is this skill for product leaders? Some takeaways for you from a product interview I had at Google many years ago. Photo by John Tekeridis from Pexels When I decided to move into product management I interviewed, among other companies, for a product management role at Google.

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The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. As a product manager or leader, you should always create your own customer advisory board , just less formally. Some even need to be left untouched. Its entire architecture was bad.

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The Product Coalition

APRIL 10, 2022

It is a known fact that product people need to work well with others. But as a product leader, this can also become a problem. Helping product leaders and founders succeed had such a strong appeal to me that it made me get out of my comfort zone. Our ability to succeed fully depends on it. Here is how to stop impeding yourself.

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