November, 2018

User Experience is more than just the UI

The Product Bistro

A while back, I read a blog that got me thinking. Its premise was that developers should always have the fastest, best hardware to minimize down time. Waiting 12 seconds to compile a module was too long, and encouraged the developer’s attention to stray to Reddit, or some other time suck, and then they would […]. PM Tales UI/UX

Break Down Silos to Build a Culture Focused in a Single Direction

Mind the Product

Have you ever worked in an environment where one part of the business didn’t talk to the other? Are your Product and Engineering teams pushing (or pulling!) in different directions? Does your Marketing team know what is happening in the Contact Centre?

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The Slippery Slope of Sales-Led Development

Mironov Consulting

Most product companies have a few things in their roadmaps that are specifically for single customers – I call these sales one-offs.

Sustainable Pace in Product Management

Roman Pichler

What is Sustainable Pace? Sustainable pace is an important agile principle. The Agile Manifesto defines it in the following way: “The sponsors, developers, and users should be able to maintain a constant pace indefinitely.”

The Ultimate Embedded Analytics Guide

In today’s ambitious business environment, many companies are taking an embedded analytics approach to capitalizing on the value of their information. Learn all about embedded analytics in this guide by Sisense, including a general overview of embedded analytics, the different approaches to embedding BI and analytics, and the benefits and challenges of the most popular BI solution technologies.

How to Apply Machine Learning to Business Problems: Part 1

bpma ProductHub

By “Daniel Faggella – This article was originally listed on TechEmergence. This post breaks the original post into 2 Parts. Stay tuned for Part 2 in upcoming weeks.

More Trending

2019 Product Conferences

Product Talk

We are starting to pull together our 2019 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. I haven’t decided what events I’ll be attending in 2019 yet, but as soon as I do, I’ll update this post. We’ll also keep updating this list as we hear about more events.

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Back to Basics: Benefit-led Messaging

280 Group

“Today’s smart marketers don’t sell products; they sell benefit packages.”. Phillip Kotler, the Father of Modern Marketing. The Perils of Feature-Led Messaging. A few weeks ago I was training a private client that is in the financial technology (“FinTech”) industry. Their business has traditionally been B2B, but they are now adding products that serve B2B2C markets. Their customers are banks and mortgage lenders, but their customers are consumers looking to finance or refinance a home purchase.

Help us to get More Women on Stage at MTP Engage Hamburg

Mind the Product

Speaker diversity is an important discussion to have when organising a conference. We all work and live in international and diverse communities, so our conferences should reflect this reality. These days, everyone checks the gender ratio when they scroll through the speakers list.

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Forecasting – A Product Management Task

The Product Bistro

The role of Product Management brings many responsibilities, some great, some awful, and many that are just “there” One of the “there” responsibilities is forecasting. Being at the center of the organization, Product Management is the logical focal point for this activity, even though it requires input from groups outside their control. i.e. Sales and […]. product management essentials

6 Styles of Data Analysis and Visualizations

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

Pursuing a Product Management Career: The #1 Skill

Proficientz – Product Management University

There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all the rest. Apply a little deductive reasoning to get there. Let’s start with the ultimate goal of a product manager.

Engaging in Product Debates

Sachin Rekhi

As product managers we engage in product debates every day with our design and engineering partners, fellow product managers, cross-functional partners, managers, executive stakeholders, and more.

We Live in a Post-Truth world, and Conversion Optimization is Paying the Price.

AB Tasty

As a process, a method and a way of thinking holistically about CRO programs, science might just be the antidote - if all of us CRO practitioners would just embrace it. This article was originally posted on AB Tasty as We Live in a Post-Truth world, and Conversion Optimization is Paying the Price.

What’s Your Core Competency?

Clever PM

I’ve always been a big fan of the concept of a “core competency” or “distinctive competency” — the one thing that you, your product, or your company does better than anyone else, and that is difficult to easily replicate. Unfortunately, I find that far too few organizations really understand, at a deep level, what this […]. Product Management Authority Culture Definitions Influence Interactions Learning PM Psychology Trust

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Building Product in an age of Distrust by Ryan Freitas

Mind the Product

Once upon a time, designers were convinced that they were doing the right thing. They didn’t question outcomes because they thought their motives were sound. Recently the conversation has shifted to become much more focused on user safety, trust and ethics.

Just in Time Product Management

The Product Bistro

Product management is a discipline where there is an unending to-do list, a fixed amount of time in the day, and enough outside influencers to make even the best multi-tasker whither and die. Yet good product managers always appear to be in control of the situation. This is a testament to several traits that are […]. product management essentials

B2B Product Manager Magazine November 2018

Proficientz – Product Management University

The B2B Product Manager Magazine November 2018 is now available. Over the past 17 years we’ve had the privilege of working with many successful organizations. The top 1% all have one thing in common. Their top priority is measurable customer success. It drives everything they do.

The Truth About Kids and Technology: Jean Twenge (iGen) and Nir Eyal (Hooked) Discuss Tech’s Effect on Children’s Mental Health

Nir Eyal

Recently, I was invited to discuss how technology might impact children’s mental health at the Johnson Depression Center at the University of Colorado. I shared the stage with Dr. Jean Twenge, author of the book iGen and an article in The Atlantic that got a lot of attention titled, “Have Smartphones Destroyed a Generation?” ” Dr. Twenge and I […].

Buyer’s Guide for Embedded Analytics

Selecting the right embedded analytics technology in a crowded market filled with sub-categories can be a daunting task. This eBook discusses the top evaluation criteria buyers of embedded analytics need to consider.

OKRs for Product Management

BrainMates

As November begins, it’s a great time to start the planning process for the next year. When you reflect on this year past, are you thinking about your successful achievements? Or are you frustrated that yet another busy year has passed and you’ve not achieved what you wanted to?

How can Cloud Players benefit from Technographics?

DemandMatrix

The cloud computing industry is not new, yet it is always in a state of flux owing to the range of offerings such as public versus private versus hybrid, and IaaS/PaaS/SaaS/NaaS/ FaaS. The industry is set to grow fast, about 17.3 percent in 2019 to a total of $206.2 billion, up from $175.8

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Building Successful Communities of Practice by Emily Webber

Mind the Product

Summary: Communities of practice can be powerful tools to enable both individuals and organisations to increase their effectiveness. By bringing together people who share a common interest or passion, new skills are learned and developed.

The Product Lifecycle, an introduction

The Product Bistro

If you work at a startup, or a small company, chances are this three letter acronym is alien to you. However once you graduate to a mid sized company, with multiple products, and, more importantly, multiple divisions or business units, the construct of a PLC is inevitable, and even welcomed. PLC is an acronym for […]. product management essentials

Nine companies share 30+ best practices for creating embedded analytics products

Pricing Lessons from Sea World

Pragmatic Marketing

An interesting pricing article appeared in Skift, SeaWorld’s Price Cutting Strategy is Fueling a Comeback. The title says a lot, but the details in the article are even more fascinating. They lowered ticket prices and attendance jumped. First, that deserves a big duh !

When You Know Your Customers As Well As They Know Themselves…3 Things

Proficientz – Product Management University

When you know your customers as well as they know themselves, three things will happen. Your solutions deliver value that’s indispensable. Your marketing messages speak directly to the agendas of influencers and decision-makers. Your salespeople are treated as trusted advisors.

Moving your Business From Services to Product: Here’s What it takes!

Spice Catalyst

Suppose you were in a situation like this, enhance your soft skills by reading this case study and then say what your course of action will be. The post Moving your Business From Services to Product: Here’s What it takes! appeared first on Spice Catalyst.

It’s time to monitor your competition using Technographics

DemandMatrix

Marketing is increasingly becoming more and more data-driven. This is old news.

Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

Embrace Your Imposter Syndrome

Mind the Product

Martin Eriksson opened #mtpcon London 2018 – the world’s largest conference for passionate product people – by telling us that despite all he’s achieved, he feels like a fraud.

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

Rahul Vohra, CEO & Founder, Superhuman. About ten minutes in to this talk by Rahul Vohra, CEO and Founder of Superhuman, I tweeted… I’m getting a feeling I might be listening to a genius. BoS2018. — (@MarkLittlewood) October 3, 2018.

How to Deliver Impactful Customer References

Pragmatic Marketing

Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. And if you haven’t yet, it’s only a matter of time. Knowing how important these can be, we often make it a priority to support them as quickly as possible.