Five Tips for Introducing Product Management to Your Company
APRIL 11, 2016
1 Establish a Clear Vision. Establish a clear vision for introducing a product management group and explore why your company would benefit from it. There are a number of advantages such a group can offer, including being able to launch more products, serving the right markets and segments, providing the right features, making better product decisions faster, aligning the stakeholders more effectively, and establishing clear roles and responsibilities.