June, 2018

Digital Transformation and Product Management

Roman Pichler

Recognise the Importance of Product Management. A digital transformation is a major change program that helps a company succeed in the digital age.

Building Relationships with Other Team Leaders

UserVoice

No product leader should be surprised how much their new job features coffee meetings and impromptu chats. There will be plenty of leaders at your level (sales, support, success, marketing, etc.)

The Art of Managing Stakeholders Through Product Discovery

Product Talk

The HiPPO always wins. Photo credit: Max Pixel ). So, you’re feeling pretty good about your product discovery habits. You are interviewing customers , iterating on prototypes , running sound experiments , and your team is gaining confidence that you are on a path to reach your desired outcome.

Customer Journey Map – B2B Marketing Rules

280 Group

Land maps exist to record the actual terrain, not an idealized view of the terrain— the REAL terrain that you will have to traverse, like it or not. With this real-world understanding of the terrain you can plot the most effective path through it. [Of

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Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook.

Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

bpma ProductHub

By John Mansour – Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. All good! But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. When that’s the case, the organization loses tremendous momentum because all disciplines are… Product Strategy

Why Do Google and Apple Want You to Use Your Phone Less?

Nir Eyal

This week Apple follows Google by announcing features to help people cut back on their tech use. Why would the companies that make your phone want you to use it less? If tech is “hijacking your brain” with their “irresistible” products, as some tech critics claim, why are these companies now acting against their own […]. The post Why Do Google and Apple Want You to Use Your Phone Less? appeared first on Nir and Far. Digital Distraction

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More Trending

Mow the Lawn: A Product Story

Under10 Playbook

We always have more work than can be done. We need a way to organize the work so we know what's pending, active, and complete. Most families have some form of “Honey-do” jar. Things for “honey” to do when time allows.

How to make product improvements

Inside Intercom

Kaizen is the philosophy of continuous improvement. Web businesses searching for product market fit think they can follow this philosophy just by shipping code. But shipping code doesn’t mean that you’re making any significant product improvements.

Women in Product Management: Megan Schmidt, VP Product Management at CompuGroup Medical

280 Group

For our next installment of the Women in Product Management Series I interviewed Megan Schmidt, VP Product Management at CompuGroup Medical. To read the entire series on Women in Product Management make sure to sign up for our newsletter. I started out working in more of the technical side. I was working in laboratories and the biology field and ended up moving from research into industry.

How to Build High-Functioning Teams

Pragmatic Marketing

Managing product teams without clear guidelines or a comprehensive framework is like herding cats. Product teams are made up of people with very different roles.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

What are ‘leading questions’ in UX tests and how can you avoid them?

Userzoom

A guide to leading questions, with advice on how you can be mindful of your phrasing and avoid wording pitfalls that can cloud your UX test. What are leading questions? In social science research, a leading question encourages a person to give a particular answer.

Strong Engineering Culture, Strong Product Culture by Andrew Martinez-Fonts

Mind the Product

What does culture have to do with building great products? In my opinion, everything. I’m a group product manager at Yelp, and in this presentation from MTP Engage, I look at why it’s so important to create a supportive culture where product people and engineers collaborate and trust each other.

The "Need To Know" Rule

Under10 Playbook

The ATM asked for my mobile number recently. The bank already has my phone number and email. My dentist wants my mobile number. Probably so they can call me if I’m late for an appointment. Okay, kinda makes sense.

Trust your instincts or rely on procedure – when to design with intuition

Inside Intercom

A few years ago, we had a seemingly simple problem to solve: our customers needed an easy way to set realistic expectations around their response times to conversations in our Messenger. Did this prove that we should have trusted our intuition all along?

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Assumptions, Risks, and Constraints – The Keys to Success

Clever PM

One of the most important parts of being a Product Manager is making sure that your stakeholders and developers understand not only what you’re trying to do, but the surrounding circumstances in which you’re trying to do it. Often, this is a matter of discussing and managing scope; at other times, it’s making sure that people […]. Product Management Agile Communication Context Culture Definitions Interactions Leadership Organization Planning PM

Starbucks Price Increases: Are They Leading or Signaling?

Pragmatic Marketing

Starbucks is raising prices. In my last blog post, I discussed the pros and cons of that decision. In this post, let’s look at some more advanced issues. When competitors announce a price increase, they typically do one of two things: They lead or they signal.

Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done.

Gods, Superheroes, and Product Managers by Randy Silver

Mind the Product

John Carpenter’s “Big Trouble in Little China” is a 1980s masterpiece, and easily one of the silliest action movies you’ll ever see.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

You Have 8 Seconds

Under10 Playbook

I can't recall where I found this—I thought it was in yesterday's email digests but now I can't find it. Happily, the graphic sources Nathan Bernard of The Next Web who shares this insight about attention spans. Our attention span is now shorter than a goldfish. A goldfish.

Retention, cohorts and visualizations

Inside Intercom

There are few issues more important than customer retention when running software-as-a-service businesses. It’s no good acquiring customers for $10, if they only stick around for a month or two.

7 Ethical Design Examples To Make Facebook Better For Everyone

UX Studio

Ethical design involves much more than the General Data Protection Regulation (GDPR).

How to Build High Functioning Teams

Pragmatic Marketing

When I think about managing product teams without clear guidelines or a comprehensive framework is like herding cats. Product teams are made up of people with very different roles.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

Why Visual Story Maps are Better

Craft.io

Visual story mapping is more than creating your run-of-the-mill to-do list. It is the best technique to enable your entire product management team to visualize multiple dimensions of information – and focus on how everything will come together to form a successful solution.

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How to Apply Lateral Leadership in Agile Environments by Tim Herbig

Mind the Product

Lateral leadership describes the art of efficiently influencing others around you without formal authority. It is essential for succeeding in the implicit leadership position that product managers find themselves in.

When Customers Won't Pay

Under10 Playbook

What do you do when customers love your content but won't pay for it? It’s time to consider advertising. Frederic Filloux. editor of the Monday Note , writes, "Publishers can’t have both ways; people paying for content should be spared advertising, period.".

Continue, Stop, Start: a new take on retrospectives

Inside Intercom

When faced with a problem or new process at work, most people usually don’t try to reinvent the wheel. Instead, they look for patterns and frameworks that are widespread and valuable. A common challenge for many teams is how to run retrospectives.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

Knowing Your Effort Budget

Clever PM

It’s amazing to me how often I talk with someone about a project they’re working on, and when asked “what’s your budget on this” they just look at me with a blank look. Let’s be real for a minute — everything we do in product design, development, and management has limits. We have limited resources. […]. Product Management Backlog Definitions Do's Good PM Leadership Planning

Starbucks Price Increases: Are They Leading or Signaling?

Pragmatic Marketing

Starbucks is raising prices. In my last blog post, I discussed the pros and cons of that decision. In this post, let’s look at some more advanced issues. When competitors announce a price increase, they typically do one of two things: They lead or they signal.

Best Trello Integrations for Product Managers

Craft.io

As product managers, you most likely have lists upon lists of tasks to-do, items to fetch and projects to complete. Trello is the collaboration tool that organizes your projects into boards, so you know, in just one glance, exactly what your product management team is up to.

Product Managers Know How Valuable A Product Name Is

The Accidental Product Manager

Coke product managers are fighting for the rights to “zero” Image Credit: Daniel Go. As a product manager, you know just how important the name of your product is.

5 Key Considerations for Top-Notch Product Dashboards

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

So you want to set your product apart with the latest analytics, but you’re not sure where to start. How do you know what your customers want? And how can you make sure that you’re solving their problems? And wait a second, is it even feasible for your team to take this on right now? Join Miles Robinson, Agile and Management Consultant, as he covers five key considerations for you to keep in mind when you’re updating your software or app to offer the latest in embedded dashboards. You’ll leave with a better understanding of where to begin on creating actionable, insightful dashboards.