February, 2018

Women in Product Management: Jennifer Lyons, Product Management Consultant

280 Group

For our next installment of the Women in Product Management Series I interviewed Jennifer Lyons, a Product Management Executive who has focused the last twelve years of her career in healthcare. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

Stop Validating & Start Co-Creating

Product Talk

Meet Sally and Pam. Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app. They’ve conducted customer interviews , defined their MVP , and are now working through the initial designs.

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What Successful Companies Do To Get Better Leads

PM Hardcore

(This is the second post in my series about using product knowledge to create better sales enablement and jumpstart a repeatable sales process. Read the first post, on the overall topic.). “I Need Better Leads!”

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI.

More Trending

Your Team is Smarter Than You Are: Why Autonomous Product Teams Work Better

Mind the Product

I’ve always argued that product management is a team sport. But as soon as you have more than one team in an organisation and you need them to interact with each other, you introduce friction.

The Secrets of Highly Successful Products: The Sales Discovery Call

PM Hardcore

When the sales team has the right product knowledge, they will be much more successful. Which means they sell a lot more of your product. This starts from the first call with the prospect. If a sales person asks the wrong questions during that first call….

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Flipping the Script as a PM: Turning Customers into Evangelists – Thursday, February 22 | 6:30 – 9:30pm

bpma ProductHub

BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity? How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? The concepts presented in CEB’s book “The Challenger Customer” are gaining a lot of traction in the marketing world.

Report templates for less status meetings

Folding Burritos

In my previous post , I described a way to think about our internal product communications, and how that can help us optimize our time and make us more effective as Product Managers.

Build vs. Buy: Implementing the Right Experimentation Solution

Choosing Whether to Build or Buy. To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack. Download this whitepaper to discover: The key questions product teams must ask before choosing to build or buy. The most common requirements that enterprise teams have for experimentation. How to avoid key mistakes and plan for success when building an internal system.

Purple Squirrels and Your Product Team

Under10 Playbook

Many product management job postings are impossible to fill. The idea is to find someone with many years of experience in product management… with a similar product… built on similar technology… in a similar domain… serving a similar market.

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

Creating Good Roadmaps: 6 Practical Steps for Product Leaders

Mind the Product

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. But there has been surprisingly little written about a product leader’s role in the process.

When Push Comes to Shove – Picking Your Battles

Clever PM

In many organizations, conflict is part and parcel of the culture — some conflict can be constructive, some destructive, but most of it can just be downright annoying. And, because we often sit right in the middle of all of the random agendas, battles of ego, and emotional storms that can rage throughout the company, […]. Product Management Authority Communication Culture Do's Good PM Influence Interactions Leadership Organization PM Psychology Strategy

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices.

Master the Art of Influence — Persuasion as a Skill and Habit

First Round Review

As a product leader at Google and Reddit, Tyler Odean uses persuasion as a tool in his everyday job. Here's what he's learned through experience and research about being influential at work. Continue reading at First Round Review »

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Most startups don’t starve, they drown. Here is why, and how to survive.

The Product Coalition

Startups don’t starve, they drown. Here is why, and how to survive. It was 2010 when I watched the online stream of the Startup Lessons Learned conference, initiated by Eric Ries.

Recommended reading: The Phoenix Project

Under10 Playbook

The Phoenix Project is a novel that seems too true—featuring too-familiar dysfunctions between marketing, development, and operations. With a revision in 2018, it’s as true today as when it was originally published in 2013.

25 Metrics that Matter for Mobile Product Mangers in 2018

280 Group

Mobile product managers have a long list of metrics to pull from when determining the success of their products. Although it’s great to have options, the sheer volume of metrics to choose from can make selecting the right metrics for your product challenging.

Getting Started with Product Experimentation

How Product Development Teams Reduce Guesswork and Innovate Faster. Product development teams are embracing iterative release processes such as agile and continuous delivery to mitigate risk and adapt to evolving customer requirements. This trend is enabling teams to be more productive and increase product quality. But how do you know if you are building the right product or feature? Experimentation can help your team prove whether you are building the right product and eliminate uncertainty and guesswork from your software development process. Download this whitepaper to learn: How experimentation fits in with the agile development process. Best practices for integrating experimentation into your release process. Key considerations when buying an experimentation solution. Ways to optimize performance and ensure security and compliance.

Why Data Science and UX Research Teams are Better Together

Mind the Product

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Prepare for Global Growth in the New Issue of Pragmatic Marketer

Pragmatic Marketing

Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help.

17 Product Managers Who Will Own the Future of NYC Tech?—?and the 9 Frameworks They’ll Use to Do It

First Round Review

Last year, First Round hosted a seminar of 17 rising star product managers in NYC, taught by some of the best product leaders in the tech industry. Here's who they are and what they learned. Continue reading at First Round Review »

Always Think MVP

Ask Benny

Why you should always assume you are not going to make it on time. MVP vs MVE When developing a product or a feature, if you follow the lean methodology, you first need to validate demand. This means you apply the build-measure-learn cycle and try to ship a minimal viable product (MVP) to validate your hypothesis. In a lot of cases you actually start with a minimal viable experiment (MVE).

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings.

Creating Effective Channel Training

Under10 Playbook

Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime. —author unknown. For effective channel training, product managers and marketers need to re-think what sales people and channel partners require to be successful.

Demystifying Statistics: What is p and what does p < 0.05 mean?

Userzoom

Demystifying some of the common questions we get on statistics. The Professional Services team at UserZoom carry out user experience research on behalf of our clients.

How to Apply a Design Sprint to Voice-Based Products

Mind the Product

At the outset of 2018, there are already over 50 million voice-based devices shipped, up from 1.7 million in 2015 (see footnote). Consumer adoption of voice-based products has grown to the point where businesses need to understand what voice-based experiences can mean to them.

Value Conversations for Product Teams

Pragmatic Marketing

I first heard the term “value conversation” when working with folks from VeraSage Institute. They are evangelists for value-based pricing to professional services companies. They battle pricing by the hour and advocate for pricing by the job based on the value you deliver.

The State of Product Leadership

Insights from 300 Technology Product Management Executives and Managers.

How to write good product docs

Amplitude

Can you imagine a more exciting topic? Me neither. . Documentation” gets a bad rap. It’s a dirty word — especially at tech startups where it seems to go against every grain in our rebellious, “move fast and break things” brains. Documentation, we say to ourselves, is for historians.

What I Learned about Management and Culture from Growing Uber’s Asia Business from Zero to Billions

First Round Review

For four years, Mike Brown oversaw all aspects of Uber's business in Asia. Now he's sharing what startups can learn from his experience to go big. Continue reading at First Round Review »

David Daniels on Product Marketing

Under10 Playbook

My friend David Daniels is one of the top minds in product marketing. He and I have had many a long talk on process and roles and the lines between product management and product marketing.

What Can McDonalds Product Managers Do To Capture Young Customers?

The Accidental Product Manager

McDonalds needs to find ways to attract more young people Image Credit: Mike Mozart. The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in five has ever eaten a Big Mac burger.

Drive Quality and Velocity with Feature Flags

Drive Quality and Velocity with Feature Flags. Launching a new feature is a risky proposition. Even the most well designed and researched features can have unforeseen consequences for your application performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn’t have to be. Implement feature management and experimentation in your development lifecycle to reduce risk and prove impact when launching features. Download this whitepaper to learn: How to ship products faster with higher quality. The best way to launch features with less risk and more control. How to prove the impact of every feature release with experimentation.