February, 2018

Stop Validating & Start Co-Creating

Product Talk

Meet Sally and Pam. Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app. They’ve conducted customer interviews , defined their MVP , and are now working through the initial designs.

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Women in Product Management: Jennifer Lyons, Product Management Consultant

280 Group

For our next installment of the Women in Product Management Series I interviewed Jennifer Lyons, a Product Management Executive who has focused the last twelve years of her career in healthcare. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone.

Your Team is Smarter Than You Are: Why Autonomous Product Teams Work Better

Mind the Product

I’ve always argued that product management is a team sport. But as soon as you have more than one team in an organisation and you need them to interact with each other, you introduce friction.

A Guide to Designing Delightful Dashboards

Speaker: Daniel O'Sullivan, Product Designer, nCino and Jeff Hudock, Senior Product Manager, nCino

We’ve all seen the increasing industry trend of artificial intelligence and big data analytics. In a world of information overload, it's more important than ever to have a dashboard that provides data that's not only interesting but actually relevant and timely. Dashboards assist decision makers facilitate new ideas and business opportunities, increase customer approval rates, and analyze current business process. All of these activities play a vital role in providing the superior experience your customers demand.

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25 Metrics that Matter for Mobile Product Managers in 2018

280 Group

Mobile product managers have a long list of metrics to pull from when determining the success of their products. Although it’s great to have options, the sheer volume of metrics to choose from can make selecting the right metrics for your product challenging.

Flipping the Script as a PM: Turning Customers into Evangelists – Thursday, February 22 | 6:30 – 9:30pm

bpma ProductHub

BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity? How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? The concepts presented in CEB’s book “The Challenger Customer” are gaining a lot of traction in the marketing world.

Creating Good Roadmaps: 6 Practical Steps for Product Leaders

Mind the Product

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. But there has been surprisingly little written about a product leader’s role in the process.

How Should Chipotle Product Managers Be Handling Their Current Food Poisoning Problems?

The Accidental Product Manager

Chipotle has food safety issues that are hurting their sales Image Credit: Mike Mozart. In the modern restaurant industry, most of the challenges of preparing and serving food to customers have been solved.

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Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Some teams struggle to constantly optimize conversion rates without understanding the financial impact of those conversion rates. Sometimes that 0.1% increase isn't worth the engineering time we're spending! Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. At the very least, they need to be able to see the impact of a change in retention rates to their user growth.

Distinction Bias: Why You Make Terrible Life Choices

Nir Eyal

There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene? —? a beautiful flower slowly blooming to reveal each petal, pistil, and stamen in exquisite super high definition detail. It was downright sexy. But now it was time to make my choice. Would I buy the $400 […]. The post Distinction Bias: Why You Make Terrible Life Choices appeared first on Nir and Far

The Secrets of Highly Successful Products: The Sales Discovery Call

PM Hardcore

When the sales team has the right product knowledge, they will be much more successful. Which means they sell a lot more of your product. This starts from the first call with the prospect. If a sales person asks the wrong questions during that first call….

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The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

Prepare for Global Growth in the New Issue of Pragmatic Marketer

Pragmatic Marketing

Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Why Data Science and UX Research Teams are Better Together

Mind the Product

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How Can Product Managers Get Kids To Buy Groceries?

The Accidental Product Manager

How to get millennials to buy groceries Image Credit: Britt-knee. If you were the product manager for a grocery store, you wouldn’t think that you’d have to worry about getting young people to come into your store and buy things, would you?

Run Less Software

Inside Intercom

by Rich Archbold, Senior Director of Engineering at Intercom. It’s hard to win a battle you don’t realise you’re in. It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. The same is true in software.

Purple Squirrels and Your Product Team

Under10 Playbook

Many product management job postings are impossible to fill. The idea is to find someone with many years of experience in product management… with a similar product… built on similar technology… in a similar domain… serving a similar market.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. Rapid prototyping is quickly becoming ubiquitous, and with good reason. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. They're also a great way to externalize what lessons you learn about your product along the way.

25 Metrics that Matter for Mobile Product Mangers in 2018

280 Group

Mobile product managers have a long list of metrics to pull from when determining the success of their products. Although it’s great to have options, the sheer volume of metrics to choose from can make selecting the right metrics for your product challenging.

Value Conversations for Product Teams

Pragmatic Marketing

I first heard the term “value conversation” when working with folks from VeraSage Institute. They are evangelists for value-based pricing to professional services companies. They battle pricing by the hour and advocate for pricing by the job based on the value you deliver.

How to Apply a Design Sprint to Voice-Based Products

Mind the Product

At the outset of 2018, there are already over 50 million voice-based devices shipped, up from 1.7 million in 2015 (see footnote). Consumer adoption of voice-based products has grown to the point where businesses need to understand what voice-based experiences can mean to them.

Is Offering Private Label Brands A Good Move For Amazon?

The Accidental Product Manager

Is Offering Private Label Brands A Good Move For Amazon? Image Credit: Cliff Cooper. By now we all know Amazon as the gigantic online store that sells just about everything.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.

Master the Art of Influence — Persuasion as a Skill and Habit

First Round Review

As a product leader at Google and Reddit, Tyler Odean uses persuasion as a tool in his everyday job. Here's what he's learned through experience and research about being influential at work. Continue reading at First Round Review »

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Move fast and optimize for the long term

Inside Intercom

As a student of engineering you’re incentivised to write a lot and to read a lot. You’re expected to solve many well understood, discreet, simple problems, on paper, on sunny afternoons in late May and early June.

Recommended reading: The Phoenix Project

Under10 Playbook

The Phoenix Project is a novel that seems too true—featuring too-familiar dysfunctions between marketing, development, and operations. With a revision in 2018, it’s as true today as when it was originally published in 2013.

Why Isn’t Pricing More Valued in Companies?

Pragmatic Marketing

A reader asked, “Why isn’t pricing more valued in companies?” What a fabulous question. Although I haven’t seen the research, my experience leads me to believe there are three reasons, all huge. First, many companies don’t know the power of pricing.

Interpreting your Qualitative & Quantitative Data through Storyboarding

Speaker: Tristan Kromer, Lean Coach, Kromatic

Storyboarding is a simple way to integrate Qualitative and Quantitative perspectives into a complete picture of how the user experience impacts the business model. Qualitative vs. Quantitative is an argument that shouldn't happen. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

What We’ve Learned From Using Kanban

Mind the Product

Introduction. Last year, our team here at insightsoftware.com, makers of Hubble , moved from Scrum to a Kanban software development approach. In my last Mind the Product article , I shared my insights on our transition as we were right in the thick of it.

Update: I’m joining Andreessen Horowitz!

Andrew Chen

Hi readers, Big update: I’m joining Andreessen Horowitz as a general partner! Starting in April, I’m returning to my roots to invest in and help grow the next generation of startups.

17 Product Managers Who Will Own the Future of NYC Tech?—?and the 9 Frameworks They’ll Use to Do It

First Round Review

Last year, First Round hosted a seminar of 17 rising star product managers in NYC, taught by some of the best product leaders in the tech industry. Here's who they are and what they learned. Continue reading at First Round Review »

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

A well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it. In software, when you think of “onboarding”, you might think of tooltip tours where customers are shown the various components on the UI via pop-ups, or you might think of empty states , where the UI is in a unique one-time only state, giving the customer guidance on how to get started.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Even when faced with many seemingly great requests, there is only so much time to develop what’s necessary. What makes matters more complex is that users doesn’t always know what they want or need (as Nils says “You can’t trust what users say”). And sometimes the most important feature for selling your product is one that customers never end up using.