January, 2017

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Luckily, the canvas can also be applied to individual products, as the following example illustrates. [1].

New Product Management For Dummies Book Now Available

280 Group

Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group.

Books 208

Design Thinking – From Idea to Product

Mind the Product

Davide Scalzo , previously Product Director at Yplan, encourages us to use Design Thinking to re-think how we carry an idea from concept, through the development process to launch.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

By Jim Semick. We’ve all heard about “strategic” product roadmaps. But what exactly does that mean in practice? A roadmap is a plan for your strategy that maps out the direction of your product. It provides context for your stakeholders and communicates the why behind what you’re building.

Build vs. Buy: Implementing the Right Experimentation Solution

Choosing Whether to Build or Buy. To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack. Download this whitepaper to discover: The key questions product teams must ask before choosing to build or buy. The most common requirements that enterprise teams have for experimentation. How to avoid key mistakes and plan for success when building an internal system.

More Trending

Five Product Manager Resolutions for the New Year

280 Group

As 2017 starts off with a bang we at the 280 Group thought you might need a little help setting your Product Manager resolutions. We know you’ll keep these resolutions (at least for the rest of January maybe), and when you do you’ll watch your job effectiveness skyrocket.

Outcome-Driven Innovation for Product Managers

Mind the Product

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn.

8 Essential Elements of Your Customer Advisory Board Meeting Agenda

Pragmatic Marketing

By Rob Jensen. The topic of customer advisory board (CAB) meeting agendas is a popular one at our training events and at other CAB industry events we attend. Perhaps most telling of the need for guidance is that “customer advisory board agenda” is one of the top search topics around CABs.

When Moving Online, Product Managers Need To Do Some Planning

The Accidental Product Manager

When moving to selling products online, product managers need to plan carefully Image Credit: Meathead Movers. Retail businesses are dead. We all need to change our product development definition because everything in the future will.be sold online. Well, ok, maybe not.

Getting Started with Product Experimentation

How Product Development Teams Reduce Guesswork and Innovate Faster. Product development teams are embracing iterative release processes such as agile and continuous delivery to mitigate risk and adapt to evolving customer requirements. This trend is enabling teams to be more productive and increase product quality. But how do you know if you are building the right product or feature? Experimentation can help your team prove whether you are building the right product and eliminate uncertainty and guesswork from your software development process. Download this whitepaper to learn: How experimentation fits in with the agile development process. Best practices for integrating experimentation into your release process. Key considerations when buying an experimentation solution. Ways to optimize performance and ensure security and compliance.

Why a Product isn’t a Project

Under10 Playbook

It seems many teams confuse projects and products, and therefore have trouble delineating the roles of project managers and product managers. A project has an end; a product doesn’t.

The Bad Product Fallacy: Don’t confuse “I don’t like it” with “That’s a bad product and it’ll fail”

Andrew Chen

Benedict Evans at a16z recently tweeted the following: There’s so much truth in this tweet. And it resonates so much, I think it deserves a name: The Bad Product Fallacy. Your personal use cases and opinion are a shitty predictor of a product’s future success.

9 Ways to Validate Your Startup Ideas

280 Group

This is a guest post by Scott Davis. Setting up your own business is one of the most rewarding and fulfilling things in the world. It is a validation of your skills and knowledge.

Internationalisation and Localisation

Mind the Product

TUI’s small team in London, have designed and built mobile apps which are used by millions of people around the world. SiQing Lin shares how they’ve achieved success at such scale. Build centrally, deliver locally .

Travel 266

Drive Quality and Velocity with Feature Flags

Drive Quality and Velocity with Feature Flags. Launching a new feature is a risky proposition. Even the most well designed and researched features can have unforeseen consequences for your application performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn’t have to be. Implement feature management and experimentation in your development lifecycle to reduce risk and prove impact when launching features. Download this whitepaper to learn: How to ship products faster with higher quality. The best way to launch features with less risk and more control. How to prove the impact of every feature release with experimentation.

Tesla Prices Hardware Like It Is Software

Pragmatic Marketing

The biggest difference between hardware and software products is the incremental cost to producing the next unit. Software has practically zero incremental costs. Hardware on the other hand has a hard cost to building the next one. There are parts and manufacturing and logistics and ….

130

Can Product Managers Bring A Product Back From The Dead?

The Accidental Product Manager

Once a product has been killed off, it’s gone. Right? Image Credit: Heather Paul. There’s one aspect of being a product manager that we don’t spend enough time talking about. Killing products. Yes, you heard me correctly.

The Problem of Story Detail

Under10 Playbook

The level of precision in stories is an industry-wide problem. In general, product managers want to convey high-level epics or scenarios while many developers want specific tasks. This represents a huge divide of expectations. Often product owners or business analysts try breaking big ideas (i.e.,

What Most People Don’t Know About Behavioral Design

Nir Eyal

Nir’s Note: Susan Weinschenk is a behavioral scientist, author, and speaker at the upcoming Habit Summit in April. You can register here!) In this interview, she chats with Max Ogles about some of the overlooked principles of behavioral design. Q: You’re the author of the book, One Hundred Things Every Designer Should Know About People. […]. The post What Most People Don’t Know About Behavioral Design appeared first on Nir and Far. Behavior Design In Action Behavior design habit

Books 141

A Guide to Designing Delightful Dashboards

Speaker: Daniel O'Sullivan, Product Designer, nCino and Jeff Hudock, Senior Product Manager, nCino

We’ve all seen the increasing industry trend of artificial intelligence and big data analytics. In a world of information overload, it's more important than ever to have a dashboard that provides data that's not only interesting but actually relevant and timely. Dashboards assist decision makers facilitate new ideas and business opportunities, increase customer approval rates, and analyze current business process. All of these activities play a vital role in providing the superior experience your customers demand.

10 years in the Bay Area – what I’ve learned

Andrew Chen

January 2007. Ten years ago this week, I took a long, cloudy drive from Seattle to Silicon Valley on Highway 1 to start a new job and new life.

Three Superpowers of a Product Manager

Mind the Product

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders.

When to Price

Pragmatic Marketing

Most companies only set prices after they have developed a product. That is certainly a critical time and it is the most obvious. They have to finalize the price at that moment.

Bar Code Scanner Product Managers Find A Way To Grow Their Market

The Accidental Product Manager

Caption: Bar code scanners have been around for a while, how do you grow your market? Image Credit: Unitech. Product managers for bar code scanners have it pretty good these days.

Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Some teams struggle to constantly optimize conversion rates without understanding the financial impact of those conversion rates. Sometimes that 0.1% increase isn't worth the engineering time we're spending! Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. At the very least, they need to be able to see the impact of a change in retention rates to their user growth.

Innovation begins with observation

Under10 Playbook

In a recording session, Mick Jagger complained about Bill Wyman’s bass playing. After Jagger walked away, Wyman asked Keith Richards what to do, Richards whispered, “Just play what you were playing before.”

Product Feature Prioritization – A Three-Step Technique

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. Product feature prioritization! If only there was a magic machine that took product enhancement lists in one end and spit a credible priority list out the other. The intention is good – invest in features that yield the greatest return.

B2B 130

How to Build an IoT Product Roadmap

Tech Product Management

Let’s face it. Building an IoT product roadmap is hard—much harder than building roadmaps for “normal” technology products. That’s because IoT products are complex systems.

A Product Manager’s Guide to Strong Team Communication

Mind the Product

Product managers and their more recent Agile brethren, product owners, hold one of the most demanding positions in an organisation. As the crucial nexus in the product development framework, their plate is all too often full with business demands, technical requirements, and marketing concerns.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. Rapid prototyping is quickly becoming ubiquitous, and with good reason. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. They're also a great way to externalize what lessons you learn about your product along the way.

BOM: Product Portfolio

Pragmatic Marketing

January’s Box of the Month is the product portfolio. If you want to create an integrated portfolio of products that focus on the market, we can help. Hint: You’ll want to manage your portfolio like a product.

Product Managers Get Into To Business Of Christmas Lasers

The Accidental Product Manager

When I think about Christmas, I think about lasers… Image Credit: Amazon. The Christmas season has always been the time that home owners take the time to decorate the outside of their homes to celebrate the season.

What’s next in growth?

Andrew Chen

[I recently gave the keynote at the largest startup conference in Australia, StartCon. Many awesome growth folks were there, including Elena Verna at SurveyMonkey, Nate Moch at Zillow, Sean Ellis at GrowthHackers, etc. My talk is below, with links to my talk, preso PDF, etc at the bottom.

The Ideal Product Marketing Candidate for B2B

Proficientz – Product Management University

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. It’s a job description for the “ideal” candidate, and we all know how that goes. It’s like finding your dream home in the perfect neighborhood at a bargain price.

B2B 122

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.