January, 2017

Design Thinking – From Idea to Product

Mind the Product

Davide Scalzo , previously Product Director at Yplan, encourages us to use Design Thinking to re-think how we carry an idea from concept, through the development process to launch.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Luckily, the canvas can also be applied to individual products, as the following example illustrates. [1].

New Product Management For Dummies Book Now Available

280 Group

Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group.

Books 208

Is The Best Way To Sell More Books By Giving Them Away For Free?

The Accidental Product Manager

What’s the best way to get someone to read your book? Image Credit: CollegeDegrees360. Let’s face it: selling books is tough work.

Books 163

Product Management University Training: Everything You Need. Nothing You Don’t.

In a perfect world, there are a million things you should do. That’s not your world. Product Management University training makes you better at the things you will do. Schedule your personalized workshop and learn the market’s simplest Framework for managing, marketing and selling your products in your markets.

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When should Product Backlog Grooming Take Place?

Roman Pichler

Option 1: In the Sprint Review Meeting. Your first option is to work on the product backlog in the sprint review meeting.

Five Product Manager Resolutions for the New Year

280 Group

As 2017 starts off with a bang we at the 280 Group thought you might need a little help setting your Product Manager resolutions. We know you’ll keep these resolutions (at least for the rest of January maybe), and when you do you’ll watch your job effectiveness skyrocket.

When Moving Online, Product Managers Need To Do Some Planning

The Accidental Product Manager

When moving to selling products online, product managers need to plan carefully Image Credit: Meathead Movers. Retail businesses are dead. We all need to change our product development definition because everything in the future will.be sold online. Well, ok, maybe not.

The Problem of Story Detail

Under10 Playbook

The level of precision in stories is an industry-wide problem. In general, product managers want to convey high-level epics or scenarios while many developers want specific tasks. This represents a huge divide of expectations. Often product owners or business analysts try breaking big ideas (i.e.,

Forget About Problems! Focus on Customer Goals for Higher Value Products

When you focus on customer business goals, you’re guaranteed to uncover their biggest obstacles. Eliminate the obstacles and by default, your solutions have strategic value. Unique Product Management Training, only from Proficientz. Download the overview.

How to Build an IoT Product Roadmap

Tech Product Management

Let’s face it. Building an IoT product roadmap is hard—much harder than building roadmaps for “normal” technology products. That’s because IoT products are complex systems.

Three Superpowers of a Product Manager

Mind the Product

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders.

The Bad Product Fallacy: Don’t confuse “I don’t like it” with “That’s a bad product and it’ll fail”

Andrew Chen

Benedict Evans at a16z recently tweeted the following: There’s so much truth in this tweet. And it resonates so much, I think it deserves a name: The Bad Product Fallacy. Your personal use cases and opinion are a shitty predictor of a product’s future success.

9 Ways to Validate Your Startup Ideas

280 Group

This is a guest post by Scott Davis. Setting up your own business is one of the most rewarding and fulfilling things in the world. It is a validation of your skills and knowledge.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

Can Product Managers Bring A Product Back From The Dead?

The Accidental Product Manager

Once a product has been killed off, it’s gone. Right? Image Credit: Heather Paul. There’s one aspect of being a product manager that we don’t spend enough time talking about. Killing products. Yes, you heard me correctly.

Innovation begins with observation

Under10 Playbook

In a recording session, Mick Jagger complained about Bill Wyman’s bass playing. After Jagger walked away, Wyman asked Keith Richards what to do, Richards whispered, “Just play what you were playing before.”

8 Essential Elements of Your Customer Advisory Board Meeting Agenda

Pragmatic Marketing

By Rob Jensen. The topic of customer advisory board (CAB) meeting agendas is a popular one at our training events and at other CAB industry events we attend. Perhaps most telling of the need for guidance is that “customer advisory board agenda” is one of the top search topics around CABs.

Outcome-Driven Innovation for Product Managers

Mind the Product

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn.

Agile Metrics for Team and Product Progress

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

You’ve seen team metrics like velocity. Velocity is not an accurate measure of a team's progress towards "done." So what should you use instead? Join Johanna as she discusses the measures that are actually useful in understanding what your team does, where the work is, and how long the work really takes - and in addition, we’ll examine what it takes to explain the team’s progress to others in terms of the product backlog burnup chart, ways to talk about what’s done and not yet released, and how to show others working product.

10 years in the Bay Area – what I’ve learned

Andrew Chen

January 2007. Ten years ago this week, I took a long, cloudy drive from Seattle to Silicon Valley on Highway 1 to start a new job and new life.

Product Feature Prioritization – A Three-Step Technique

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. Product feature prioritization! If only there was a magic machine that took product enhancement lists in one end and spit a credible priority list out the other. The intention is good – invest in features that yield the greatest return.

Blog 130

Bar Code Scanner Product Managers Find A Way To Grow Their Market

The Accidental Product Manager

Caption: Bar code scanners have been around for a while, how do you grow your market? Image Credit: Unitech. Product managers for bar code scanners have it pretty good these days.

Product Management Memory Lane with Alyssa Dver

bpma ProductHub

Contributed by Saikrishna Chavali. Kicking off the 2017 BPMA calendar is Alyssa Dver on using Neuroscience to build confidence. While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Tesla Prices Hardware Like It Is Software

Pragmatic Marketing

The biggest difference between hardware and software products is the incremental cost to producing the next unit. Software has practically zero incremental costs. Hardware on the other hand has a hard cost to building the next one. There are parts and manufacturing and logistics and ….


Why Your Product Must Stand for Something

Mind the Product

Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour. As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them.

What Most People Don’t Know About Behavioral Design

Nir Eyal

Nir’s Note: Susan Weinschenk is a behavioral scientist, author, and speaker at the upcoming Habit Summit in April. You can register here!) In this interview, she chats with Max Ogles about some of the overlooked principles of behavioral design. Q: You’re the author of the book, One Hundred Things Every Designer Should Know About People. […]. The post What Most People Don’t Know About Behavioral Design appeared first on Nir and Far. Behavior Design In Action Behavior design habit

Books 128

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. It’s a job description for the “ideal” candidate, and we all know how that goes. It’s like finding your dream home in the perfect neighborhood at a bargain price.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

Product Managers Get Into To Business Of Christmas Lasers

The Accidental Product Manager

When I think about Christmas, I think about lasers… Image Credit: Amazon. The Christmas season has always been the time that home owners take the time to decorate the outside of their homes to celebrate the season.

What’s next in growth?

Andrew Chen

[I recently gave the keynote at the largest startup conference in Australia, StartCon. Many awesome growth folks were there, including Elena Verna at SurveyMonkey, Nate Moch at Zillow, Sean Ellis at GrowthHackers, etc. My talk is below, with links to my talk, preso PDF, etc at the bottom.

When to Price

Pragmatic Marketing

Most companies only set prices after they have developed a product. That is certainly a critical time and it is the most obvious. They have to finalize the price at that moment.

Let’s Stop Talking About Human Error: It’s Your Product

Mind the Product

What if I said that there was no such thing as human error, only poorly designed products? Ok, park your pitchfork. Let’s approach this slowly, starting with Emma. It’s pay day in the small firm and hope is running high.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?