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Product managers adopt a lo-fi approach to advertising their products Image Credit: nefasth When we think about how we want to present our products to our potential customers, I think that we can all agree that we’d like to make the product look as attractive as possible. No matter if we are using words, pictures, or even video, our goal is to make the product look like something that our customers would desire to get their hands on.
The Essential Questions That Lead To A Great Product Roadmap “The question ‘Why?’ is the beginning of wisdom.” — Socrates There is no shortage of times when the right questions bailed me out in a challenging situation, saving me from embarrassment, either by giving me more profound insight into the problem or allowing me to deflect shortcomings in my knowledge.
Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside product analytics , help product teams understand if they’re meeting their goals. This insight can help you make informed decisions to optimize your user experience. This article will explore 15 essential customer journey KPIs that help you better understand your customers and make data-driven strategies.
In this ProductTank SF talk, Yana Welinder explores the ways in which AI is transforming product management for the better. Read more » The post Product management in the age of ChatGPT by Yana Welinder appeared first on Mind the Product.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Market and customer discovery is the single most foundational skill for success in product management and product marketing. There are two things to consider when it comes to being more strategic in your discovery. One of them is obvious and the other is rarely if ever discussed. Let’s start with the obvious one, understanding what’s driving your target customers strategically from the top down.
Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Product teams are also held to time-bound goals. Empowered product teams, for example, are asked to deliver outcomes each quarter. But sometimes companies take this too far. They ask product teams to deliver specific features by specific dates.
Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Product teams are also held to time-bound goals. Empowered product teams, for example, are asked to deliver outcomes each quarter. But sometimes companies take this too far. They ask product teams to deliver specific features by specific dates.
Every p roduct manager knows they must meet their target audience's needs to succeed. However, they also know that while consumers may ask for a laptop computer, not all their needs will be the same. For example, a customer who loves to play online games will value a powerful CPU and pay more for a smooth experience, while a college student majoring in the arts will value a lightweight model that doesn't add bulk to their stuffed bag.
Advice from #mtpcon keynotes on building a product from scratch Read more » The post Launching a product from scratch: London highlights appeared first on Mind the Product.
Today artificial intelligence is everywhere. Despite its decades-long history, most of it is still in its infancy, but as technology is developing, AI will very soon have its own and well-deserved place at the table – if not already. No one can debate the growth of its opportunities, and if we look closely enough, we can see its significance in different fields of product design as well.
How product managers can use Adobe’s Kickbox innovation system Today we are talking about using the open source innovation system called Kickbox that was created at Adobe. This is a simple and effective tool for increasing innovation by orders of magnitude in an organization. Our guest is Ralph Hartmeier, co-founder and Chief Commercial Officer of rready, an organization that started from personal experience applying Kickbox, and which now helps other organizations unleash innovation.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
As new technologies become integrated into businesses across all sectors, the business environment is no longer static but constantly evolving and dynamic. AI, a rapidly growing and widely adopted technology, is at the forefront of this transformation, reinventing different departments of companies, including Human Resource Management (HRM). AI technologies have brought innovation that empowers HR professionals to redefine their roles within organizations, elevating HR practices to unprecedented
Crafting an effective product vision isn't just about being clear and concise; it's also about inspiring people. If you want to make the most of your product vision, there are a few key considerations that will help get you started. Let's dive into them now! Read more » The post Creating a clear direction for your product appeared first on Mind the Product.
Market and customer discovery is the single most foundational skill for success in product management and product marketing. There are two things to consider when it comes to being more strategic in your discovery. One of them is obvious and the other is rarely if ever discussed. Let’s start with the obvious one, understanding what’s driving your target customers strategically from the top down.
One Sunday morning early in my career, I arrived at work to find a colleague of mine already there. We were working on a critical piece of software for an upcoming covert operation. He approached me shortly after I sat down at my desk. “That code you were writing was supposed to be done two days ago,” he said. “The operation is tonight, and we can’t go without you.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
In the dynamic field of healthcare, a transformative shift is taking place, not fueled by medical tools or drug discoveries, but by innovative algorithms and lines of code — signaling a new era in medicine where Artificial Intelligence (AI) is at the forefront. This article will delve into the varied use cases and substantial benefits of integrating AI in healthcare , showcasing its potential to redefine patient care.
How remarkable products - those that have changed us and made our lives easier, or even enhanced humanity - have been built to emphasize customer-centricity above all else Read more » The post Why customer centricity matters in product management appeared first on Mind the Product.
Think of your roadmaps, backlogs and sprints as a very specific set of turn-by-turn directions. For the most part, your teams can execute those directions very well. There’s only one problem, and it’s a big one. Where are you supposed to end up? What’s the destination? How will you know when you’ve arrived? Is it OK to just keep on driving? Allison Maddock , Chief Product Officer at CSI responsible for 7 major product lines, Scott Craig , SVP of Strategy & Product at SoftDocs, and John Man
Several people on LinkedIn commented on my post, Want Better and Faster Results? Increase Team Size and Reduce WIP. They wondered if adding more people to a small team would violate Brooks' Law. As with all good questions, the answer is “It depends.” It depends on how your lifecycle manages feedback loops and learning, how collaborative the team is, and how much WIP the team has.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Discover how DEXs are reshaping crypto trading, offering security, accessibility, and financial innovation. Embrace the future of finance today! In the ever-evolving landscape of cryptocurrency and blockchain technology, one phenomenon that has garnered significant attention in recent years is the emergence of Decentralized Exchanges (DEXs). These platforms are reshaping the way we think about cryptocurrency trading, offering a promising vision of a decentralized and more accessible financial fu
Akhila Bhatt is the Head Of Product at SKUTOPIA in Sydney, Australia. We caught up with her to find out how stoicism has helped her to become a better leader in her product roles. Read more » The post Akhila Bhatt: Embracing stoic principles for effective product leadership appeared first on Mind the Product.
Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. There’s a good reason it’s so difficult. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.
Dear readers, I was triggered to write this post because ChatGPT apologies way too much, takes too long to get into the meat of an answer, and I wanted to fix that. This came up because like many of you, I’ve been trying to incorporate ChatGPT into my workflows — both at my job, and also for writing, which I’ve posted about here. This post will have a mishmash of topics, but wanted to share my thoughts: Making responses from ChatGPT more punchy/helpful via custom instructions I
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
With data the driving force behind the decision-making and sustainable development of a product, all product managers need to be data savvy. Ishita Choudary provides an introduction Read more » The post The analytics alchemy : Transforming product through data appeared first on Mind the Product.
Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. There’s a good reason it’s so difficult. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.
My weekly 60 seconds of WIP: This one is also from the project lifecycles book. The post 60 Seconds of WIP, October 5, 2023 appeared first on Johanna Rothman, Management Consultant.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
With our professional guidance, you can learn how to build a cutting-edge wallet from scratch like MetaMask. Investigate the way to crypto innovation right now! With the explosive growth of cryptocurrencies in the market, the need for securing digital assets has become increasingly high. This evolution has led to the development of many crypto wallets in the market with unique features and functionalities to meet the criteria of cryptocurrency investors.
In this week's podcast, we were joined by Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility. Dan sheds light on the common misconceptions around pricing and gives valuable advice on aligning your pricing strategy with your business objectives. Read more » The post Decoding the mysteries of pricing strategies – Dan Balcauski on The Product Experience appeared first on Mind the Product.
In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. But how can you use it?
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