Sat.Apr 20, 2019 - Fri.Apr 26, 2019

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Product Management is Like Cooking

The Product Coalition

The better you are, the less you follow a recipe and the more you experiment with new methods Continue reading on ProductCoalition.com ».

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7 Project Management Principles Product Managers Can Learn From

ProductPlan

Support. Sign In. Product. Customers. Resources. Blog. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Articles. Glossary. Product. Customers. Resources. Blog. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Articles. Glossary. Blog. /. Product Management. /.

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You’ve Been Framed: How The Framing Effect Impacts UX Testing & Design Choices

AB Tasty

Framing Effect is like mercury and can slip through the tiniest of cracks and result in inaccurate decisions. But it can also be used to accomplish some research goals. How? Find out in this post. This article was originally posted on AB Tasty as You’ve Been Framed: How The Framing Effect Impacts UX Testing & Design Choices.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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User onboarding strategies that work – and mistakes to avoid

Intercom, Inc.

Simply signing up users means nothing if you’re not helping them understand how they can actually achieve what you’ve promised. Even the strongest customer testimonials won’t prevent churn if people don’t understand how to use your product. That’s why we built Product Tours to assist with the job of user onboarding within your product, alongside our best-in-class in-app messaging and knowledge base products.

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The Product Manager’s Secret Menu

The Product Guy

Guest Post by: Anthony Lazarus (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Patrick Hoffman]. Recently, there’s been a great deal of discussion around the topic of ‘customer centricity’. A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most product managers disregard.

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TEI 226: Creating product roadmaps, Part 2 – with Bruce McCarthy

Product Innovation Educators

Creating a product vision of the future that’s awesome for everyone. Product roadmaps are frequently used badly, almost as handcuffs for product managers. A year ago we explored roadmaps and how they should be used with Bruce McCarthy. At the time, he had recently co-authored the book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty.

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Engagement Benchmarks for Travel App Success

Alchemer Mobile

What if you could get a daily pulse on how your customers feel and how that changes over. time? What if you could watch how customer sentiment changes in real-time following. version releases, feature releases, and more? It could be the driving force in making data-driven product roadmap decisions and having a comprehensive view of customer sentiment.

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Why Data is key in Building a Company That Learns

Mind the Product

Facing uncertainty is a company’s biggest challenge. It doesn’t matter whether you’re in a startup or an established company, when you start work on a product, you need to validate your problem, your solution, and find your market. When you scale, uncertainty arises in the form of change – your market changes, your users’ needs change, and your organization changes.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Are you cut out for product management?

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Guru’s Rick Nucci on using automation to scale your customer experience

Intercom, Inc.

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. For Rick Nucci, customers will win as long as AI empowers employees to do more of what they do best – that is, dealing empathetically with other humans – while skipping tedious busywork that could be handled just as well by a bot.

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Becoming a Product Leader: Leading Product Success in the First 100 Days

Product Management Unpacked

Early success in your role as a new product leader is essential to establishing the foundation for long-term results. For any new product leader, the first 100 days are vital. During this period, people form their views about the person you are – your priorities, values and style (Kourdi & Edwards). This is where you need to establish yourself, your leadership style and your presence.

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Popular Misconceptions of the Product Craft by Sherif Mansour

Mind the Product

In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management craft, how we need to think differently about those issues, and what we should be doing instead. 1. Product Managers Make all the Decisions. As product managers it is easy to get stuck in making all the decisions.

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The 2nd Generation of Innovation Management: A Survival Guide

Speaker: Chris Townsend, VP of Product Marketing, Wellspring

Over the past decade, companies have embraced innovation with enthusiasm—Chief Innovation Officers have been hired, and in-house incubators, accelerators, and co-creation labs have been launched. CEOs have spoken with passion about “making everyone an innovator” and the need “to disrupt our own business.” But after years of experimentation, senior leaders are asking: Is this still just an experiment, or are we in it for the long haul?

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Making It (Product) Right

The Product Guy

Guest Post by: Surbhi Gupta (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Tim Nunn]. “For a Product Manager, building the right product is more important than building the product right.”. You have stumbled upon an idea to build a next generation drone that can fly around and automatically take good photographs. You have brought together some of the best robotics engineers and have raised money from some of the best Venture Capitalists in the valley.

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The ugly side of growth – how to scale your sales team sustainably

Intercom, Inc.

If you’re reading this, you might be familiar with Paul Graham’s famous article “ Startup=Growth ,” where he lays out the difference between traditional businesses and startups. Paul Graham puts it like this: “A startup is a company designed to grow fast”. In general, growth is a good problem to have – it means you’ve found some measure of product market fit and you’re generating real revenue from active users.

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Portfolio Product Management: The Up Side You Didn’t Consider (Video)

Product Management University

Portfolio product management defies conventional product management wisdom. It’s true that if every product is successful, your company will be successful. In B2B though, what’s best for every product may not be the best or most valuable thing for the customer organization or yours. View the short video to see how portfolio product management gives you an up side that you may not be considering.

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Talking About Data Science by Jenessa Lancaster

Mind the Product

Jenessa Lancaster is a data scientist at Ocado Technology. In this ProductTank London talk, she discusses the importance of communicating data concepts to non-specialist audiences. We live in promising times for data science in business development. Many organisations are increasing investments to their data science and machine learning departments, acknowledging the valuable insights that these areas offer, particularly in terms of problem solving.

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Apache Airflow® Best Practices: DAG Writing

Speaker: Tamara Fingerlin, Developer Advocate

In this new webinar, Tamara Fingerlin, Developer Advocate, will walk you through many Airflow best practices and advanced features that can help you make your pipelines more manageable, adaptive, and robust. She'll focus on how to write best-in-class Airflow DAGs using the latest Airflow features like dynamic task mapping and data-driven scheduling!

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Is it time for you to become the Head of Product?

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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How to prepare for software engineering interview questions

Intercom, Inc.

Preparing for interview questions in software engineering is almost a full-time job. There are endless resources online, and it’s often overwhelming when you begin the process. It’s natural to be nervous and apprehensive when applying for roles, because you are facing the risk of judgment and rejection, which is enough to make anyone anxious. However, the best way to settle your nerves is to thoroughly prepare, so you know you are giving yourself the very best shot to get your ideal job.

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How brands can optimise their Marketplace presence with UX insight

Userzoom

Brands have an ‘insight blind spot’ when it comes to understanding user behaviour on third party Marketplaces like Amazon, eBay and the plethora of online third party ecommerce sites where they could have a presence. Sometimes the only data they get from the Marketplace is absolute sales or maybe a single conversion metric. Meaning they can’t answer those questions, that are crucial to increasing sales, such as: Which product images are most appealing to shoppers?

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Product Management, a Risky Business by Lucie McLean

Mind the Product

Lucie McLean, Head of Children’s Product at the BBC, kicked off her #mtpengage Manchester talk with a nostalgic trip involving TV character Mr Benn – who keeps going back to the same costume shop to equip himself for a party which he may or may not attend. He always comes back with some evidence of the adventure he goes on that relates to the costume he chose.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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What is Product Leadership?—?really?

The Product Coalition

What is Product Leadership?—?really? Photo by rob walsh on Unsplash With so many Product Management articles out there, let’s talk ‘Product Leadership’ for a change. As so often, it’s better to start with what it is not. It’s NOT about UI, UX or even engagement or retention?—?What good are those if you haven’t truly defined what your overall goals are?

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Finding the 'Aha!' Moment

dscout People Nerds

Expert user researcher Steve Portigal breaks down why thinking about bias and mistakes is the key to joyful discovery.

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Business Requirements vs. Value Propositions: Is There Any Difference?

Product Management University

Business requirements and value propositions are one and the same. What’s different is the purpose for which they’re written. Business requirements are written to communicate the WHO, WHAT & WHY value that’s required to justify building new products and features. Value propositions are written to communicate the WHO, WHAT & WHY value that existing products already satisfy.

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How Can Product Managers Save The Internal Combustion Engine?

The Accidental Product Manager

Product managers need to find a way to keep internal combustion engines relevant Image Credit: Insomnia Cured Here. Let’s face it: if you are a product manager for the traditional car engine, called an internal combustion engine , things are looking rather tough for you right now. The world is changing and you’ve suddenly got a lot of completion.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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How Product Managers can Leverage All-Hands Meetings to Foster Alignment

ProductPlan

Support. Sign In. Product. Customers. Resources. Blog. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Articles. Glossary. Product. Customers. Resources. Blog. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Articles. Glossary. Blog. /. Roadmaps. / How Product Managers can Leverage All-Hands Meetings to Foster Alignment.

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How To Build a Successful Customer Support Team

AB Tasty

Why is Customer Support Important? Put simply, poor customer support will cost you. This facet of your business contributes to clients’ Read more. This article was originally posted on AB Tasty as How To Build a Successful Customer Support Team.

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Insight Behind TikTok’s Rapid Growth in Japan

freshtrax

What is TikTok? TikTok is a video-sharing app which allows users to upload 15-second-long videos, often times of lip-syncing or dancing with music. This app is popular in the US, but recently, became extremely popular in Japan. At the end of January 2019, TikTok officially announced their monthly active users (MAU) in Japan for the first time at 9.5 million users.