The Product Guy
OCTOBER 31, 2016
More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Roman Pichler
NOVEMBER 2, 2016
Tip #1: Complement your Product Backlog with a Product Roadmap. Use a roadmap to sketch the overall journey you want to take your product on. State the upcoming major releases with their goals or benefits. Then derive your product backlog from the roadmap and use the goals to discover the right backlog items. This ensures that your backlog is aligned with the product strategy, and it helps you decide which items should be added to the product backlog and which should not.
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Mind the Product
NOVEMBER 4, 2016
As the founder of Bracket Creative, Alison Coward spends her working life advising creative teams on how they can collaborate better. She’s an experienced facilitator of workshops, so at this year’s London #mtpcon she shared some practical ways to get teams to work together more productively. Many of the techniques used to run workshops can also be applied to the day-to-day running of a creative team, says Coward.
Sachin Rekhi
OCTOBER 31, 2016
One of the personality traits I value most in successful product managers is they are inherently truth seekers. Truth seekers have a strong bias towards discovering the truth being their primary motivation and what ultimately guides their decision-making. It takes incredible humility and curiosity to embody this trait, but when it exists, the benefits are felt throughout the entire R&D team.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Product Innovation Educators
OCTOBER 31, 2016
This episode is about market research – what’s in your toolbox for conducting consumer and market research? Does it include Conjoint Analysis? Well, if not, it will after you listen to this episode. To explore the topic and walk through an example of using Conjoint Analysis, I tracked down a previous guest from way back in episode 008. In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Mind the Product
NOVEMBER 2, 2016
At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he knows first-hand that although changes in pricing can dramatically change the demographic and reduce the volume of your customers, they can still turn out to b
Ken Norton
NOVEMBER 1, 2016
Why judgment matters more then outcomes -. Last week I joined an offsite with hundreds of product managers where Dave Orr, a Google PM, spoke about decision-making. Dave is a former professional poker player (yeah, Google PMs are eclectic). In poker, as in life, you can make an excellent decision, yet still lose the hand. Or you.
Product Innovation Educators
NOVEMBER 4, 2016
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product managers collaborate and build teams by being truth seekers. Some product managers are defensive when their ideas are challenged. This erodes collaboration that product managers need. Instead by listening carefully to opposing viewpoints, evaluating data, and weighing opinions, they can build influential coalitions.
The Accidental Product Manager
OCTOBER 31, 2016
Caption: Customers are trying to break Tesla’s auto drive feature Image Credit: randychiu. Let us imagine for just a moment that you are a product manager who is in charge of a hot product – everyone wants to have one of these things. However, what if once you sold your product to a customer, they started trying to break it? Not only did they do this, but they also fully used social media to show people how they were trying to break it?
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Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Mind the Product
NOVEMBER 3, 2016
If you have a successful product and your users ask for new features that really make sense, then you’re in an enviable position. However, the way in which you choose handle these requests can play a big role in the product’s future success or failure. In my experience there are several alternatives worth considering: Do not develop the feature at all.
svpg
NOVEMBER 2, 2016
NOTE: This article is by SVPG Partner Chris Jones. He specializes in helping organizations and teams transform to raise their game. This is the first in a series he's writing on this critical topic. This technique is fairly straight forward, but is one of the most powerful tools to introduce substantial change. At SVPG, we often work with product leaders who recognize that the way their companies create products needs to change.
Good Product Manager
OCTOBER 30, 2016
Three Tips for Aligning Product Management and Product Marketing. Over the past several months, I’ve led several roundtables in different cities on the topic of how to align product management and product marketing – as the subject has attracted a lot of interest from both product management and portfolio marketing (including product, solution, segment and services marketing) leaders.
Bryce York
NOVEMBER 1, 2016
Now you can see your marketing results whenever you log into Shopify. For a long time, UTM data wasn’t given much love by the Shopify dashboard but that’s not the case from today. Now you can see a summary of your campaign results right from the dashboard. As anyone with a Shopify account knows, the dashboard certainly isn’t a comprehensive overview of your business but it’s a good place to glance at high level figures like: how your global conversion rates are doing. wha
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Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Product Bookshelf
OCTOBER 30, 2016
Product managers must break free from patterns which make them susceptible to disruption from new entrants. To successfully introduce new products, produce managers need to use jobs-to-be-done segmentation rather than product- or customer-based segmentation. The Innovator’s Solution by Clayton Christensen. In Innovator’s Solution , Clayton Christensen introduces the famous “milkshake” case study which spawned the jobs-to-be-done method of customer segmentation.
Product Management 2.0
OCTOBER 31, 2016
Getting a product management team up to speed is a big commitment and investment. Training is an essential part of their journey to high-performance, but multiple studies show us that overall retention of training material is very low – about 10%, according to most experts. Furthermore, if team members don’t get to put that new information into practice, they will struggle to retain even that small fraction.
Good Product Manager
OCTOBER 30, 2016
Three Tips for Aligning Product Management and Product Marketing. Over the past several months, I’ve led several roundtables in different cities on the topic of how to align product management and product marketing – as the subject has attracted a lot of interest from both product management and portfolio marketing (including product, solution, segment and services marketing) leaders.
dscout People Nerds
NOVEMBER 3, 2016
Researching how to design a UX that deliver bad news…better.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
TSIA
NOVEMBER 3, 2016
As the legend goes, early in Google's storied history, the founding team was in a meeting with some of their early investors who asked them how they were planning to make money. The answer seems obvious now, but at the time, it was quite revolutionary. When people search for something, Google could show them ads based on what they were searching for, exactly at the moment they were thinking about it.
Ken Norton
NOVEMBER 1, 2016
Why judgment matters more then outcomes -. Image credit: Martin Kopta under a Creative Commons Attribution 3.0 Unported license Last week I joined an offsite with hundreds of product managers where Dave Orr, a Google PM, spoke about decision-making. Dave is a former professional poker player (yeah, Google PMs are eclectic). In poker, as in life, you.
Mind the Product
OCTOBER 31, 2016
Survive the product zombie apocalypse with Lisa Long, product Manager at appear.in and co-founder of Six To Start (the company behind the game Zombies Run ). In this talk at ProductTank London, Lisa explains why ‘zombie’ products and features are so dangerous to your company as they stagger on, effectively dead but still consuming your resources. She also dives into how to identify the living dead and the steps you need to safely kill them off.
dscout People Nerds
NOVEMBER 2, 2016
With 1 researcher, 2 projects, 50 users, and 500 data points—here’s what we learned about app user experience.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
TSIA
NOVEMBER 2, 2016
Each year at our fall TSW conference, we celebrate the technology and services companies who have shown their exceptional dedication to innovation and excellence in the annual TSIA STAR Awards competition. As one of the highest honors in the industry, the STAR Awards are a way for these organizations to be publicly recognized by their peers as being among the best in the business.
Ken Norton
NOVEMBER 1, 2016
Why judgment matters more then outcomes -. Image credit: Martin Kopta under a Creative Commons Attribution 3.0 Unported license Last week I joined an offsite with hundreds of product managers where Dave Orr, a Google PM, spoke about decision-making. Dave is a former professional poker player (yeah, Google PMs are eclectic). In poker, as in life, you.
Mind the Product
NOVEMBER 1, 2016
Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no way to tell precisely how much a buyer is willing to pay.
dscout People Nerds
NOVEMBER 1, 2016
3 ways to improve your research participants’ submissions.
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As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
TSIA
NOVEMBER 1, 2016
Through TSIA's comprehensive benchmarking program, you can measure your company's performance against your industry peers, identify your strengths, and see where you can improve to ensure future success. For a sample of the type of insight you will receive by taking advantage of this valuable resource that comes with TSIA membership, take a look at this SlideShare featuring 4 key research trends from TSIA's Service Revenue Generation Benchmark Study.
DISQO
NOVEMBER 1, 2016
The ‘Lean’ movement has taken the corporate world by storm, but there are still countless barriers for product teams that seek to adopt its experiment-driven ethos and make decisions informed by customer data. That’s why two years ago we started building Alpha , a platform for Fortune 500 product teams to turn hypotheses into customer insight within 24 hours without having to tap any internal capabilities or navigate compliance obstacles.
dscout People Nerds
NOVEMBER 1, 2016
Reflections on why “designing for bad news” is a thing, and how people bounce back from a letdown.
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