Structured Visits – Cross Functional Team
The Product Bistro
JUNE 14, 2016
Our last post was an overview of what is a structured series of customer visits, and a high level overview. This next post in the series will dive deeper, and discuss the importance of structured customer visits being cross functional. Even though structured customer visits are technically “ marketing ” research, for them to be valuable requires that many of the key groups in the organization are involved.
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