Sat.Feb 01, 2020 - Fri.Feb 07, 2020

Organizational Cactus: How It May Be Killing Your Product

Radical Product

Organizational Cactus (And What You Can Do About It) In any company, you hear employees complain about the grunt work that makes their work feel less meaningful. Ever feel annoyed at having to submit a receipt for a $7 expense?

Are you a Builder or an Optimizer?

Mind the Product

As I’ve moved through various product roles over the last 10 years, I’ve come to realize that there are two types of product people – builders and optimizers.

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Product owner vs. product manager: Who runs the show?


What is the difference between the product owner and the product manager? Does the product manager rank higher in the organization than the product owner? Do we need both?

Trailblazing Women in Product Management: Denise Hemke, VP, Analytics Product Management and Strategy at Workday

280 Group

In honor of International Women’s Day, 280 Group is hosting a panel discussion on how trailblazing women paved their way into Product Management.

From Build to Buy: The Path to Better Analytics for Your Application

Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics

Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!

How Data Science Beat Human Mind?

Piyanka Jain

A lesson in behavioral economics will tell you that consumers don’t always practice what they preach. So what better reason is there for product marketers to make testing a key phase in their product lifecycle?

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How To Use Market Segments and Personas to Create Higher Value Targets


If you use market segments and personas interchangeably, your market aim could be a little off! Use them in conjunction with one another though, and you have higher value targets for product management, product marketing, sales and customer success teams.

TEI 267: How companies make product decisions and what they need from product innovators – with Stephen Key

Product Innovation Educators

Getting product managers inside the mind of a professional inventor. Do you have a good idea for a product? As an Everyday Innovator, I’d say the chances are pretty good. Do you try to develop it yourself? What about joining forces with the company you work for?

Open Innovation Results: Going Beyond the Hype and Getting Down to Business Webinar


We had the pleasure of having Henry Chesbrough, faculty director of the Garwood Center for Corporate Innovation at the University of California, join Strategyzer co-founder Alex Osterwalder on our StratChat webinar series to discuss his most recent work - Open Innovation Results: Going Beyond The Hype and Getting Down To Business. Webinar

Mastering the art of Prioritizing by Business Value

Mind the Product

As an agile product owner, you’re constantly trying to distinguish your products from the competition. Your secret weapon is your ability to prioritize your product backlog by business value, continuously. You’re well aware of this, but we would argue you could prioritize better.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

The Pillars of Product-Led Customer Success


It’s harder to acquire new customers than ever. According to Profitwell’s survey, customer acquisition cost (CAC) in the B2B industry has grown by more than 70% over the last five years.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness.

[CASE STUDY] How Platformly Onboard Users with their Complex Product


Onboarding is a crucial part of any SaaS product. It educates your users, and helps them start seeing value from your product right away. It becomes even more important, however, if your product is particularly complex. Platformly is a marketing automation platform.

Hacking The Hiring Process – Alex Yang & Max Bevan on The Product Experience

Mind the Product

If you’ve ever had to fill a role in your team, then you already know how broken most hiring processes are. It’s even harder if you’re competing for top talent but are only able to pay at NGO/charity scales.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

In an Era of Automation and AI, Your Customers Need Your Humanity

Pragmatic Marketing

Editor’s Note: The following is adapted from co-author David Meerman Scott’s upcoming book, Fanocracy: How to Turn Fans into Customers and Customers into Fans. It released in January 2020.

The difference between product analytics and business intelligence tools — and why you need both


In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined.

Discover Mobile App Heatmaps to Create Better Products

The Product Coalition

The best product teams have a stronger analytics set-up than the competition. And if your product team is open to new technology, you can instantly gain an edge on the market. One of those new technologies are mobile heatmaps?—?they

How I Got My Job in Product: Emely Übler, Product Manager

Mind the Product

Emely Übler has been working in product management for six years and as a product manager for Koenig & Bauer Coding in Germany for the last 10 months.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Product Managers for the Digital World

Spice Catalyst

An excerpt from the forthcoming book “Organizing and Managing Insanely Great Products” by David Fradin with RN Prasad.

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Synthetic Simulation for Proactive User Experience Monitoring of Web Applications

eG Innovations

Managing web applications is not a small task and making sure that these web-based business applications are online when that busy workday starts is a challenge for many enterprises.

Product Management is Change Management

The Product Coalition

The unavoidable essence of a Product Manager job and how to succeed as a Change Manager through the power of Narratives Continue reading on ». change-management product-management agent-of-change product-is-change how-to-lead-change

Creating Consistency Within the Chaos of Roadmapping by Rohini Pandhi

Mind the Product

The process of building products can be challenging and needs to be iterated on as much as the product itself. In this ProductTank San Francisco talk, Rohini Pandhi, Product Manager at Square , shares her thoughts on roadmapping and its role in the product process. Watch the video for her talk in full. Or read on for an overview of her key points: Strategy. Goals. Initiatives. Tasks. Strategy.

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

Building Products for Positive Social Impact with Divya Dhar

PMLesson's Ace the PM Interview

We talk to Divya Dhar an Exponent alumni, on her diverse journey from being a doctor to founding non-profits and most recently a stint in product management. Divya is currently PM at Google, working on Google Maps, specifically on its rideshare and delivery verticals.

A Guide to Product Management Titles


Demand for demonstrable product management expertise continues to grow. Job opportunities for product professionals range from associate product managers all the way up to chief product officers, with a variety of roles in between.

January Product Update


We’ve launched some features that we think you’ll love. Here is our January recap of the latest product releases : Scheduled Reports. Project Filters. At Indicative, we value our customers’ feedback.

Look to the Left By Dave Wascha

Mind the Product

In this MTP Engage Manchester talk, Dave Wascha, then Chief Product Officer at Moonpig, shares with us some insight on solving customer problems by mapping them out and then looking forward and back in time as they relate to one another. His key points include: Understanding customer problems.

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5 Signs It's Time to Replace Your Homegrown Analytics

If you built your analytics in house, chances are your basic features are no longer enough for your end users. Is it time to move on to a more robust analytics solution with more advanced capabilities? Follow this free guide for tips on making the build to buy transition.

Emerge named #1 Global Leader in the 2020 Clutch Leaders Matrix for User Experience Companies

Emerge Insights

Emerge, a Digital Agency in Portland, OR, is positioned highly for Ability to Deliver in the Leaders Matrix in Clutch’s 2020 independent evaluation that compares user experience design capabilities across consulting firms, agencies and design companies.

5 Customer Education Ideas to Reduce SaaS Churn


Customer education should be one of your biggest priorities. Because it improves customer retention and reduces churn. That’s every SaaS company’s dream, right? A study by Bain and Co. found that a mere 5% reduction in churn can lead to a profit increase of 25-125%.

The Iowa Caucus Debacle: A Lesson in Market Problems and Personas

Pragmatic Marketing

The 2020 Iowa Democratic Caucus started out with a bang. Just not the kind of bang the DNC was expecting. Precinct chairs across Iowa reported issues with the new election app that was intended to streamline the Democrats’ somewhat complicated caucusing process.