Sat.Mar 16, 2019 - Fri.Mar 22, 2019

Build a sustainable customer acquisition strategy

Inside Intercom

Even the best businesses in the world lose customers. That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive.

Product Takeoff

Product Takeoff

Every product has a lifecycle of Introduction, growth , maturity and decline.With digital disruption in the market place it is very critical that we design products that stay in the growth phase for a longer period of time.

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Go with the Flow: How to easily measure and improve user flows

Appsee

It’s not the destination, it’s the journey. This is especially true when it comes to mobile apps. Yes, you might often be measured by the “destination” (mobile KPIs) but that’s not to say that the journey is any less important. The journey that a user takes to complete an action is critical because it speaks volumes about their intent and your app’s usability. In analytics lingo, one way to assess these critical journeys is through user flows. Let’s rewind for a second though.

Optimal Product Process™ 3.0 Phase Three: Develop

280 Group

This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE. Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

How to take a new offering to market

Lead on Purpose

We live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable! Creating new products and … Continue reading → Learning Market-driven Product Management service market strategy product research positioning pricing offering marketing plan

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Getting a Job as a Product Manager or Product Marketing Manager

Spice Catalyst

A client approached me recently saying, “I’m a product manager, but I can’t seem to get a job. I’ve responded to many job postings without success. I’ve heard back from a few but have only had a couple of interviews, and I didn’t move forward to the second round with either.

Product Manager Job Description for B2B

Proficientz – Product Management University

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A traditional product manager focuses primarily on the needs of users and the success of product itself.

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Types of Data Needed for a Successful Win/Loss Analysis

Pragmatic Marketing

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve customer acquisition and retention strategies and grow the business.

An 8-Step Framework for Product Growth by Sylvia Ng

Mind the Product

As a product professional, your company is looking to you to meaningfully change the bottom line. But are you getting the results you want? Or are you putting in countless hours only to feel like you’re not making enough progress? If you want to seriously develop a product growth competency, how do you ensure success instead of just haphazardly launching new products and features?

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Product Success Management Issues – Márcio Spínola – Episode – PSMI003

Spice Catalyst

This is the third release of our Product Success Management Issues podcast is with Marcio Spinola. He is currently Vice President Of Product Management at OutSystems. LinkedIn This is the third release of our Product Success Management Issues podcast is with Marcio Spinola.

The Anatomy of User Behavior

Mixpanel

Understanding how people use your product begins with tracking their actions. It all starts with a single user taking a simple action: finding a video in a feed and tapping play, running a report in a business tool, navigating to the account view in a banking app to check the balance.

The MoSCoW method. How to prioritize feature backlog and get valued functionality faster

The Product Coalition

The MoSCoW method. How to prioritize product backlog and get most valued functionality faster You won’t find any rocket science here. Instead, you’ll know a technique that is really helpful for product building. But first things first (we are talking about the priorities, huh?).

How Atlassian built a $20 billion dollar company with no sales team

Inside Intercom

When you think about how “traditional” enterprise-focused firms – think Microsoft, Oracle and IBM – sell software, it usually follows a well trodden formula: negotiations, long sales cycles and a “checklist” of features demanded by decision makers who seldom use the products they buy.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

New Product Competition Challenges For Product Managers: Balloon Toys

The Accidental Product Manager

What should a product manager do when their new product is followed by a similar one? Image Credit: Andrew Macpherson. How many of you have ever been involved in a water balloon fight? I’m willing to bet that most of us have at some point in time. Do you remember how that went?

Voice of Customer: Why VoC should lead your product development process

Usersnap

As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process? Do you consider customer feedback? Should the Voice of Customer influence product development?

10 Time-Tested Tactics for Mobile Beta Test Planning

Centercode

When a mobile app is sluggish, unresponsive, or difficult to use, one of two things is likely to happen. One, it gets buried on a screen full of other apps and forgotten about. Or two, long press and uninstall.

The 21 best agile product management resources

ProductBoard

In 2001, a group of software developers set off a revolution in the world of tech when they outlined a new way of managing product development—agile. At the time, older models of product management such as waterfall were becoming obsolete.

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Nine Companies Share 30+ Best Practices for Creating Embedded Analytics Products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

3 Reasons why you Should go to ProductCamp

Mind the Product

ProductCamp is where it all started for me , and I get a particular feeling of joy when it comes around each year. These are the things I love the most about it: The Open Agenda. When I tell someone about an upcoming ProductCamp often the first question they ask is “Who’s speaking?”.

Focus on what really matters: Lesson learned as a product manager

The Product Coalition

Things I learned the hard way, but you don’t have to Credit: Spider-Man: Into the Spider-Verse, Sony Picture Converting into a product manager has never been an easy task, however ready I thought I was.

Seven Reasons Why Your Customers Won’t Renew

Gainsight

The natural tendency of customers and vendors is to drift apart, not closer together. Let’s say it another way: The natural tendency of all your customers is to churn. But is that true? Let’s play it out. You make the sale, close the deal. Then you do nothing. What happens?

Ola’s License Suspended for 6 months in Bangalore; An opportunity for others?

NextBigWhat

Ola’s license has been suspended in Bangalore for 6 months. Reason? Ola is charged with running bike taxis in violation of license conditions and violated government rules. Ola Cabs license… The post Ola’s License Suspended for 6 months in Bangalore; An opportunity for others? appeared first on NextBigWhat. Product Management

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Our DNA: the Original Modern City by Mike Perls

Mind the Product

Anyone who stood in Manchester’s Albert Square on the afternoon of 23 May 2017 for the public vigil after the Manchester Arena bomb attack will remember hearing poet Tony Walsh read his poem “This is the place”.

Hypermetricemia: A dangerous product disease that you can avoid

The Product Coalition

Photo by Martin Brosy on Unsplash We’ve learned to measure success by numbers. Want to know whether a feature is successful? A/B test it. Was an ad successful? There are campaign metrics for that. Is a company successful?

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The Rise of Product Management on Business School Campuses

ProductCraft

On March 12th, U.S. News & World Report released its list of the five hottest jobs for new MBA grads. While the expected titles of “consultant” and “financial manager” made their appearance, a surprising entrant topped the list: product manager.

Product Roadmap Templates Collection To Help Kickstart Your Own

NextBigWhat

A Product Roadmap is an extremely crucial part of Product Management.

Plan for Product Launch Success with Data and Analytics

Speaker: Piyanka Jain, President and CEO, Aryng

When you launch new feature (or an entirely new product), there are many questions that you'll need to answer. Is the feature being adopted? Do your customers like it, or does it need to be improved? Was the launch successful? Well, that all depends on how you define success. Join Piyanka Jain, President and CEO of Aryng, as she explains why - and how - you should use data and analytics to define and track a successful launch.