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Everyone wants to be product-led these days. But does that mean that you are doing product-led growth? And speaking about growth, how strong is this promise? Here is a disambiguation guide to help you understand what product-led growth really means, and what it doesn’t. Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting.
We look at how you might pivot a product or sunset a feature to minimise the disruption and upset to your users Read more » The post The keys to a successful product pivot appeared first on Mind the Product.
Objectives and Key Results (OKRs) are not your backlog. They don’t include everything you plan to do, only the most important things you want to focus on right now. Teams cannot concentrate on more than a handful of things at once. The ideal for a small team is one objective per quarter with 3 measurable KRs. Larger teams with a proven track record might have as many as three objectives.
Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. The end game is to open more doors for sales at the decision-maker/influencer level and give them higher quality leads that are warmer from the start.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Product leader Liz Clow introduces an holistic approach to product leadership, covering strategy, customer centricity, agility, leadership, and execution Read more » The post Navigating different org sizes as a product leader appeared first on Mind the Product.
Here are several unsolicited offers I received in email and various messaging today: An unsolicited email explaining my site was slow and not high-ranking in SEO. Another unsolicited offer to totally redo my social media. And yet a third unsolicited offer to make my consulting business much more successful by allowing AI to write content for me. (Me!!
As any great product manager knows, creating an amazing product means understanding your target audience. It is important to know what your potential customers are looking for from the type of product you are planning. In-depth customer research is something that can take a product from good to great, which is why customer research cannot be an afterthought.
Since December 2022 we have reviewed and analyzed applications to verify and detect AI-generated content. Here’s a short list of the best ChatGPT detectors so far according to our rating system: Detector by WRITER Originality.AI (paid) Detector.dng.
In the fast-paced world of digital marketing, settling for anything less than the best user experience is simply not an option. Every marketing strategy has room for improvement and unlocking more comes from recognizing hidden opportunities.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Product Talk’s North Star metric is to increase the number of product trios who adopt a continuous discovery cadence to their work. This is what inspired Teresa to write the Continuous Discovery Habits book and shift Product Talk to a course-first business. And this outcome is also the reason why we continue to expand the team of Product Talk instructors—the more instructors we have, the more cohorts we can offer, the more students we can serve, and ultimately, the more people who will feel empo
How product managers can build trust and alignment on virtual teams Today we are talking about making virtual product teams more effective. Our guest is Anna Marie Clifton, Head of Product at Vowel. She is leading the effort to make virtual meetings more effective by turning them into searchable, sharable knowledge. Before Vowel, she held senior product management roles at Asana, Coinbase, and Yammer.
In this guest post, Jenny Wanger delves into four pillars that shape the product ops craft. Read more » The post What is Product Ops? The four pillars you need to understand deeply appeared first on Mind the Product.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
In product development, we often use the words, “user” and “customer” interchangeably. But they mean different things depending on the type of product you create. I wonder if it’s time to stop talking about “customers” altogether. It's time to clarify who we want to satisfy, so we can make better product decisions. Here are my definitions: Buyers have the money to make a purchase decision for a product.
Practical advice for maximising the opportunity for insights from customer interviews Read more » The post 5 strategies to conduct effective customer interviews for better product insights appeared first on Mind the Product.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Imagine your retirement. Are you picturing long, lazy days on a tropical beach under coconut trees? Maybe you’ve opted for a life of adventure, traveling to all the places you haven’t been to yet. Perhaps the science fiction novel you’ve always wanted to write is finally pouring out of you. But why should you wait until you retire to pursue those things?
In the opening keynote talk at #mtpcon San Francisco 2023, Christian Idiodi, Partner at Silicon Valley Product Group, led an engaging session on the art of building magical products. Watch the video in full, or read on for a recap of this insightful talk. Read more » The post The magic of making great products with Christian Idiodi appeared first on Mind the Product.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
What Is the Point of Professional Development? Whether you are new to the product management industry or a seasoned product management professional, continuing education can benefit you at any stage of your career. All aspects of product development are ever-evolving as technology and trends change over time. The same is true for people; we rely on thought leaders to keep us informed of the latest product design and development news so we can adjust our objectives and processes accordingly.
It's important for product managers to remember to be humble. This talk from Thor Mitchell at MTP Engage Manchester lays out why Read more » The post SUNDAY REWIND: In my humble opinion by Thor Mitchell appeared first on Mind the Product.
Want to cultivate a more dynamic, engaged, and successful organization? Who doesn’t! One of the most impactful ways to achieve this goal is to take a more intentional approach to innovation. Doing so has a ton of benefits, including: More competitive edge: Concerted efforts around creativity and innovation allow your teams to develop new products/services that better meet customer needs and help keep you ahead of the competition.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
Learning to reduce customer onboarding time will impact your business in no small way. Your new users will experience the product quickly, and your adoption and retention rates will go up. But what exactly is an onboarding time, and how do you improve it for your SaaS? This article answers your questions. Read on to find 15 strategies to shorten time to value (TTV) and delight customers.
Feature toggles are a powerful tool that developers can use to deploy code changes quickly and efficiently. They allow developers to test features in production without exposing them to end-users. As a result, they can change the behavior of features without having to go through the entire release cycle, which can save time and money. Feature toggles are becoming increasingly popular as they provide a way for teams to experiment with new features.
You’ve heard it before: Customer acquisition cost (or CAC) and customer lifetime value (or LTV) are some of the most important metrics to track in business. Even in product management, the amount it costs to convert a new customer will impact your product's marketing, price points, and overall roll-out strategy. In this guest post, Nick Chasinov explains how understanding these values is the first step toward making them work for you.
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