The Product Bistro

NOVEMBER 13, 2021

Writing in markdown, and using 3rd party applications to promote, host images (at the beginning there was no built in media management capability) or do any of the myriad tasks that Wordpress handled for you was both liberating and educational. While I had been contemplating this for some time, I know that it can be tricky.

Analytic Tools 195

Analytic Tools Embedded Analytics Inbound Customer Experience 195

Intercom, Inc.

OCTOBER 16, 2019

At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

The Product Coalition

JULY 3, 2018

Support Hero is self-service knowledge base that helps companies educate their clients. Helping them to create and deliver a game changing user education experience that increases retention and engagement, while reducing customer relationship costs. Keep improving your support resources to educate your users over time.

Analytic Tools 60

Analytic Tools Feedback Software Education Embedded Analytics 60

Product Talk

OCTOBER 2, 2024

As always, this post is intended for educational purposes and should not be considered an official Product Talk endorsement of the tool. The campaign the team came up with included reaching out to a list of around 5,000 users from HiveMQ’s free plan, as well as several hundred marketing qualified leads (MQLs) from inbound leads.

Feedback Software 278

Feedback Software Customer Experience Data Visualization User Testing 278

Intercom, Inc.

NOVEMBER 20, 2018

For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas. Create compelling content to help generate leads.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

MAY 19, 2021

educate your prospects on key challenges in your industry? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

OCTOBER 26, 2021

Historically, the role of the inbound SDR (sales development representative) has been to gather qualification criteria. For website visitors who write in through live chat, our SDRs are assessing their use case, sharing educational content and jumping on discovery calls. We look for: SDRs who can create value.

Inbound 160

Inbound Customer Experience Product Research Technical Review 160

Intercom, Inc.

JANUARY 5, 2023

“Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’ ’ No inbound chat, no inbound email” Bill: Well, the one that keeps coming back to me is one that we came across looking at some articles.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Userpilot

JULY 23, 2023

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. The organizational structure for a B2B marketing team consists of the following: Product marketing team Content marketing team Inbound marketing team Growth marketing team Organizational structure for a B2B marketing team.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Intercom, Inc.

JULY 19, 2021

Teams that benefit: Product, research and development, product education, customer success, sales, marketing. Guru used conversational support to manage a 179% increase in inbound conversations while still maintaining an excellent customer satisfaction score of 95%”. Teams that benefit: Sales, marketing, customer success.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Gainsight

FEBRUARY 2, 2024

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

JUNE 21, 2018

I ended up getting a job at Udemy, an online education marketplace that had just raised a seed round of funding. As an online education platform, your users (course instructors) are making a big bet, where it may take a while to see results. We were building an online education marketplace and wanted to build the Amazon for courses.

Outbound 183

Outbound Technical Advisors Weak Development Team Customer Experience 183

Userpilot

JUNE 26, 2024

HubSpot’s Inbound Marketing Strategies : HubSpot’s inbound marketing uses personalized content and support to attract and engage users, fostering loyalty. Salesforce’s Trailhead learning platform Salesforce’s Trailhead is an innovative learning platform designed to educate users on how to use their products effectively.

Feedback Software 85

Feedback Software Analytic Tools Customer Experience Data Visualization 85

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Userpilot

APRIL 22, 2024

Hubspot offers extensive education to drive customer success. Once prospects sign up for the 30-day free trial, Basecamp collects their emails and shares newsletters and educational content. The educational guides are crafted to help project managers effectively manage and execute their projects using Basecamp.

Feedback Software 104

Feedback Software Product Research Customer Experience Strategy 104

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. SaaS companies can capture some of that daily time spent with outstanding educational and inspiring content. Why educational and inspiring? Inbound VS. Outbound for SaaS Marketing. Today’s modern SaaS company needs a mix of inbound and outbound marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

SEPTEMBER 16, 2024

Canva launched a tailored product for educators, expanding its reach into the education sector. As Canva gained popularity, the company identified a new opportunity within the education sector. In response, Canva launched “Canva for Education”, a product tailored to the needs of educators and students.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product. Let me provide a couple of examples: I know someone who recently completed their Masters in Education and was interested in working for an ed-tech company.

Technical Advisors 98

Technical Advisors Feedback Software Product Manager Product Management 98

Intercom, Inc.

FEBRUARY 28, 2019

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. They’re created by inbound demand. Then there are all of the problems your product can solve – that you can educate people on before they’re even aware of you as a company or aware of you as a product, right? Kieran : Yeah.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Userpilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Three, they are slow.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. You’re going to have people that come through inbound, they’re going to raise their hand, and you want to talk to them, which are regular inbound processes.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

DECEMBER 19, 2022

Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later). You need an optimized website with all the information necessary to make an educated purchase decision.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

MAY 10, 2018

What educational void is the team trying to fill with these programs? Andrew: Brian Balfour was previously the VP of growth at HubSpot, which invented inbound marketing and a bunch of other important concepts. We really have come to relate on that, and we talk often about how the current form of executive education is kind of broken.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

NOVEMBER 7, 2019

If people aren’t looking for your solution, you have to educate them about the problem your product solves. If people aren’t looking for your solution, you have to educate them about the problem your product solves. The CIT send over accounts to inbound SCRs and outbound SCRs who are really at the tip of the spear.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

freshtrax

SEPTEMBER 24, 2019

This reflects the strengths of the mobile economy and how prioritizing mobile through infrastructure, education, and legislation will continue to have an impact on GDP (Gross Domestic Product). Education is a key tenet to Adjust, and as thought leaders in the industry, we produce a lot of research and resources for marketers in Japanese.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Userpilot

SEPTEMBER 5, 2022

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. Educating users on how to use your product. Educate customers about your product.

User Testing 98

User Testing Customer Experience Customer Feedback Certifications 98

Userpilot

JULY 29, 2024

Userpilot reaches its target audience through product-led content Product-led content (PLG) is a marketing approach where you create educational content for your prospective customers, showing them how their challenges can be resolved using your product. This section shows you product marketing examples and why they work.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

MARCH 29, 2024

HubSpot implements certification programs to drive brand activation Similar to the above, HubSpot offers free educational courses for inbound marketing training. They create how-to and educational videos that teach the audience something new and introduce their product solutions.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Intercom, Inc.

DECEMBER 28, 2022

This episode is a fun and educational listen that will help you unleash the power of a warm smile, a well-timed eyebrow raise, or a knowing wink to show your customers you mean business. ?. Earlier this year we created Switch , Intercom’s personalized solution to high inbound call volume. Emojis are online communication gold.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

The Product Coalition

JUNE 1, 2020

Every educational blog on the website contributes to improving website performance. Calls to Action (CTA) : CTA’ is another way to drive your audience to become your customer/client, also known as inbound or marketing leads (MQL). Website designing is just a small part of the user experience.

Customer Experience 84

Customer Experience Blog User Experience Inbound 84

Userpilot

APRIL 3, 2024

Miro’s Resource Center excels with interactive guides that offer hands-on learning and showcase their educational commitment. Resource centers are a powerful tool for your customers, acting as a one-stop hub for all your inbound marketing efforts. Why do you need a resource center? User persona example.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

AUGUST 18, 2024

In her book, Maja Voje highlights the following GTM motions: Inbound – This approach relies on creating value-driven content to attract prospects and generate leads. Consideration – Use personalized emails, retargeting ads, and educational content to help leads understand how your product stands out.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

OCTOBER 8, 2021

4) In-app contextual help that educates customers about the value of features over and over. The product-led growth model has numerous advantages over traditional sales and marketing for many SaaS providers: Lower customer acquisition costs : you don't need to spend a fortune on salaries for large inbound or outbound marketing teams.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Gainsight

JANUARY 25, 2024

All of this changes customer expectations on how they expect you to educate them on your product or service. On the other hand, digital customer education refers to using a learning management system (LMS) and a digital customer academy to increase the reach, impact, and efficiency of customer training.

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52