Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

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PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What kind of education do you need to be a PMM?

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Product Marketing Technical Review User Testing Marketing 78

Innovatemap

NOVEMBER 4, 2020

How you sell and market your products, services, solutions, offerings, you name it, has changed. Product marketing can help in all of the scenarios above. Offering and Product Hierarchy: First and foremost, align your offerings with what your target market needs right now. The worst case scenario.

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Userpilot

OCTOBER 15, 2021

Not exactly a product announcement but email is usually a great medium to announce events your company is putting out there – either for educational content such as conferences or supporting a cause and sometimes to announce your next product launch event. Announce the product or feature. Product image.

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Innovatemap

SEPTEMBER 24, 2020

Not too long ago most people did not know what these names represented, let alone how pivotal these services would be to our everyday activities. An explainer video can help you reveal a brand update, break down a new product concept, or focus on the value of a specific feature. Or why they needed to get on Twitter.

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Userpilot

APRIL 30, 2024

Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. Marty Cagan is a well-known figure in the product management and technology industry. Who is Marty Cagan?

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Userpilot

AUGUST 31, 2021

A lot of Product Education, changes, growth, and 2,200 participants (yup, that’s how many we had on the first edition of Product Drive!) So ladies and gents – here’s Product Drive 2.0.! Product Drive 2.0. Teresa Torres is not the only big name on the Product Drive lineup this year.

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Innovatemap

JUNE 27, 2023

We believe in the transformative power of education. There are so many educators who played a meaningful role in my journey to becoming a product marketer,” said Maria Otteson , Senior Product Marketer. Logo — what will your product’s personality look like to its audience?

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Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

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Analytic Tools Research Software Data Visualization Onboarding KPIs 98

The Product Coalition

NOVEMBER 30, 2022

At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS. That’s how you find product market fit. why is it valuable? is it fit for my use case?) Truth seeking. Responding.

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Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. There is also the ubiquity of what’s often referred to as the “product problem.”

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Userpilot

JUNE 17, 2021

It’s often used to fill empty states , for internal product testing purposes, on sales calls, or to facilitate self-serve sales. It’s wise to create different demo content for different customer segments, and to ensure that the content is as educational as possible. Use demo content to educate customers. What is demo content?

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The Product HQ

FEBRUARY 6, 2023

In general, there are numerous factors that impact the salary of any senior technical product manager. Some of these include educational background, work experience, and location. In addition to these factors, the senior technical product manager earns bonuses as a supplementary form of compensation. Let’s dive right in.

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The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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User Testing Workshop B2B Leadership 101

Amplitude

DECEMBER 2, 2020

CX and data are linked because, as Amplitude Product Marketing Manager Anastasia Fullerton says, “ The only way to answer questions about customer experience at scale is with your data. There are three pillars to a strong data-management framework: education, instrumentation, and maintenance.

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The Product Coalition

SEPTEMBER 14, 2022

Affiliate-promoting businesses accept names and trust a target market online. Our focus for Sprocker Lovers is building community and providing free education around a selected niche, that in our case is the sprocket dog breed, and commercialism second.” Some don’t have the time or want to make those relationships.

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Marketing Advertising Education Reference 97

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

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Mind the Product

AUGUST 20, 2019

While we’ve talked to lots of brilliant people, the original idea for the podcast wasn’t to focus on the big names of the product world ( Ken Norton , Melissa Perri , Josh Seiden , Theresa Torres , Dan Olsen , and Rich Mironov to name a few…) but to spotlight people who gave a great talk at their local ProductTank.

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Customer Experience Product Research Entertainment User Testing 91

Product Management University

SEPTEMBER 20, 2017

The $64,000 question is, “how do you transform multiple disparate products into business solutions to achieve a whole that’s more valuable than the sum of the parts?” Analyze the Markets & Educate. These market segments represent your portfolio strengths. Integrate Products.

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Data Visualization Product Management Product Manager Certifications 100

People-First Product Leadership

SEPTEMBER 17, 2023

Welcome <insert name> We are thrilled to have you join the <insert name> team! Get a high level understanding of Product @ <insert company name> Meet with individuals noted below. If individuals are not available, make sure the meet & greet meeting is scheduled.

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The Product Coalition

AUGUST 8, 2022

The story of how the first product of the information age was created and found product/market fit. A prominent monk named Trithemius of Sponheim wrote in 1492, “Printed books will never be the equivalent of handwritten codices.” The growing demand for knowledge amongst an increasingly educated population.

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Userpilot

JANUARY 31, 2022

Responsibilities include building operational tooling to better solve root causes, building tools for specific business units so they are able to do their jobs with more reliable data, rearchitecting back-end tables to allow for faster and more reliable analytics (to name a few). Innovation Product Manager.

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UserVoice

APRIL 10, 2018

Product management is one logical landing place for competitive analysis, as they “own” the product and therefore should be optimizing it to be as competitive as possible in the marketplace. Integrations. Marquee customers.

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Intercom, Inc.

APRIL 18, 2019

Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. Prospective customers have to be educated. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. Though he had experience in recruiting, sales and product, marketing was new ground for him.

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Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

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Analytic Tools Research Software Feedback Software Data Visualization 52

PMLesson's Ace the PM Interview

DECEMBER 13, 2021

Finally, the APM (Associate Product Manager) is for product management and product marketing management roles. Google hiring managers give an extensive overview of their hiring practices in their document aptly named " How We Hire ," packed with tons of actionable advice.

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Technical Review Research Software Feedback Software Software Review 52

Userpilot

NOVEMBER 16, 2021

In-product messaging displays to your customer inside your product while they are using it. The immediacy and relevancy of in-app communication means that it’s a powerful tool for your product marketing department. In-app messages are a product marketer’s dream. Microsurvey. Source: Postfity.

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Userpilot

OCTOBER 26, 2021

Product teams are responsible for designing and building a product that offers users value and is easy to use. Under that umbrella, you have: Engineering as the people who physically write the code for the product. Product management acting as the gatekeepers to the whole product process and strategy. #3

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Onboarding KPIs 98

ProductPlan

JULY 11, 2019

If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market. To avoid an unsuccessful launch and weak usage, product teams and their product marketing counterparts must be in lockstep. Timing is everything.

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Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Sounds pretty straightforward, doesn’t it?

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Weak Development Team Development Marketing User Testing 52

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

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Feedback Software Marketing User Testing Finance 162

Dear Strategy

APRIL 15, 2019

Namely, there are 4 commonly accepted approaches to segmentation that you’ll most likely read about if you happen to pick up a marketing textbook on the subject. Demographic Segmentation – Based on defining customer characteristics (age, gender, religion, education level, income, etc.). Listen to the podcast episode.

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User Testing Customer Experience Strategy Marketing 40

Userpilot

OCTOBER 1, 2021

You can think of onboarding as the ongoing process of educating your customers in how to get the most out of your SaaS product. Most often, the term "onboarding" is used to refer to the education of new users in the first few days after signup. Why does the onboarding process matter for SaaS? " Onboarding milestones.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? Deel’s product announcement email example. Events product announcements.

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Userpilot

MARCH 11, 2022

Powered by Userpilot, the Product Drive Conference is a great opportunity to learn about product marketing , growth, analytics , operations, and leadership. The Why and The What Product Management Podcast. Product to Product—Various Hosts. This Product to Product podcast is powered by Roadmunk.

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Userpilot

JULY 13, 2022

Product Talk is a valuable resource for product professionals. It’s run by Teresa Torres, a quite big name in the product management world. Many product teams around the world use her Continuous Discovery Framework and tools like Opportunity Solution Trees to build products that better solve the problems of their users.

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