Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Hardware product managers are responsible for building and launching physical products.

Research Software 93

Research Software Analytic Tools Feedback Software Product Research 93

Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. I have spent 30 years in the enterprise software space, as a founder, entrepreneur, investor and board member.

Product Management 217

Product Management Product Manager Product Research Healthcare 217

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. What’s Hot on Twitter. GToygEySYG #b2b.

Events 84

Events Product Research User Testing Customer Feedback 84

Mind the Product

MARCH 23, 2017

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! Scott is a bestselling author and popular speaker on creativity, philosophy, leadership and culture.

Research Software 81

Research Software Enterprise User Testing Workshop 81

The Product Coalition

FEBRUARY 9, 2021

We’re kicking off a new venture with an enterprise tech product at its core. I’m eager to see the founding team we’ve put together succeed, so I’ve put together a list of books that contain the ideas that I’ve found most useful for a new product venture at this stage (getting from 0.1 theories, frameworks and approaches?—?for

Books 185

Books User Testing Product Research Inbound 185

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. What’s Hot on Twitter.

Events 60

Events Product Research User Testing Customer Feedback 60

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. I started in the days when the internet was still fairly new.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 143

Product Research Customer Experience User Testing Entertainment 143

Bain Public

JUNE 28, 2019

Avoid the Grey Zones - Define the Market. The most toxic relationships a B2B product manager can have are with sales and marketing. Marketing is always going to want you to build things your competition has. Has the product achieved product-market fit in that segment? We call it ‘featuritis’.

User Testing 40

User Testing B2B Product Marketing Marketing 40

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

JUNE 18, 2023

The market, however, understood it differently. It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. These terms are often confused because when your product is still young, you truly need to develop new features to win contracts.

Naming 128

Naming User Testing Feedback Software Weak Development Team 128

Userpilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. You’re a marketer.

Analytic Tools 136

Analytic Tools Marketing Customer Experience Data Visualization 136

Product Talk

MAY 13, 2020

Grow market share. Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Here are a few questions to help you imagine different scenarios: Will you grow revenue because you will have more products to sell that capture more of the Total Addressable Market ?

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

DECEMBER 10, 2023

However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. SLG is better for communicating the product value at the enterprise level and building the business case. It’s a brilliant way to communicate product value to its end users. What about SLG’s downsides?

Analytic Tools 99

Analytic Tools Feedback Software Customer Experience Data Visualization 99

Userpilot

JULY 18, 2023

TL;DR A product manager is in charge of the entire product lifecycle. They oversee the development, design, and delivery of the product and its further growth. Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy.

Data Visualization 89

Data Visualization Product Research User Testing Onboarding KPIs 89

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 113

Technical Advisors Product Research Analytic Tools User Testing 113

Mironov Consulting

APRIL 15, 2023

In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while.  One  Building exactly what (individual) big customers demand is a quick route to product/market failure.

Software Review 125

Software Review Customer Experience User Testing Technical Review 125

The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. One of the common situations where this conflict arises is when you take a new product leadership role. Here is how to give the CEO what they need while staying true to your professional standards.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

Userpilot

JULY 17, 2023

TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion.

Analytic Tools 87

Analytic Tools Feedback Software Research Software Product Research 87

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. At your company, they might be called Chief Product Officer, VP Product, Director of Product Management, or Group Product Lead. Each department wants to hire in its own image.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). For example, when companies say that they want to start selling to enterprises, everybody nods. Try including marketing, sales, customer success, and the CEO in the discussion. If you are in B2C it’s usually different personas.

Framework 123

Framework Reporting Tools Definition B2C 123

Mixpanel

FEBRUARY 16, 2024

When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for. This sounds pretty obvious, but understanding your product’s users is often easier said than done, especially when you’re building for multiple different personas.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Sachin Rekhi

FEBRUARY 16, 2020

I find that a product walkthrough is often needed when you are trying to make the case to leadership to green-light a new venture based on the strength of your vision for it. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Userpilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights.

Customer Experience 101

Customer Experience User Testing Customer Feedback Research Software 101

Mironov Consulting

MAY 18, 2024

Something that comes up periodically in my product leadership coaching sessions: “As a Director or VP of Product, how do I get folks outside my immediate span of control to make improvements or do their jobs better or take my advice?”    Unpacking those: Sales’ motivation to sell new products. 

Technical Advisors 59

Technical Advisors Technical Review Weak Development Team Product Research 59

The Product Coalition

DECEMBER 11, 2023

In either case, eBay would evolve from being a paying customer to becoming an enterprise-grade paying customer. These are people who only needed their product for personal use and would never ever become paying users. This is a serious outcome that requires rethinking their marketing, their goals, pricing, and even strategy.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. I was able to collaborate closely with the senior director of product at my company on this work.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Product Innovation Educators

AUGUST 23, 2021

BIO : Steve Johnson is an author, speaker, and transformation coach on product methods from idea to market. His approach is based on the belief that minimal process and simple templates result in a nimble product team. They either support customers…or they support the market.”

Research Software 62

Research Software Feedback Software Product Management Product Manager 62

Gainsight

JANUARY 25, 2023

For instance, many experts agree that renewals can be considered an “optional” owned function for CCOs—though lately, renewals have been popping up under “must-haves.”

Customer Experience 52

Customer Experience Customer Feedback Onboarding KPIs Certifications 52

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Userpilot

OCTOBER 20, 2023

What is product-led growth? Product-led growth is a go-to-market strategy that relies on the product itself to drive customer acquisition , adoption, and account growth. This is possible because the majority of users discover the product, learn how to use it, and make the purchase using self-service features.

Feedback Software 93

Feedback Software Analytic Tools Data Visualization Customer Experience 93

The Product Bistro

MAY 17, 2016

While it is often desirable to sell direct (also known as the Direct Sales Channel) to customers in the market, that is nearly impossible to achieve as you grow. Usually though, they do not do any market development, or lead finding. This is also commonly called “mass-market resellers” or MMRs. Your mileage may vary.

Customer Experience 150

Customer Experience Enterprise Advertising B2B 150

Mironov Consulting

NOVEMBER 2, 2018

Most product companies have a few things in their roadmaps that are specifically for single customers – I call these sales one-offs. Product companies focus on getting to break-even volume, after which each incremental sale is 90%+ margin. So let’s break this down into: How product/engineering makes roadmap trade-offs.

Reporting Tools 108

Reporting Tools Weak Development Team User Testing Feedback Software 108