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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. After several startups, his focus shifted towards the enterprise where he has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation.

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

At the time, this was a regular practice as all enterprise software was installed at the customer site. We decided to do something no other enterprise software company had ever done at the time. They custom developed one-off modules on a contract basis for customers that needed functionality not yet in demand by the broader market.

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Frankfurt, 16 April: Product Leaders Workshop

Mironov Consulting

What: One-Day Product Leaders Workshop (Roundtable). In a career spanning over 15 years, Greg has delivered multiple releases of enterprise software products on three continents at 3 of the 4 largest software companies in the world. When: April 16, 2018. Where : Frankfurt, DE . Cohost: Greg Prickril. Limit of 8 participants.

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Data & Analytics Maturity Model Workshop Series

Speaker: Dave Mariani, Co-founder & Chief Technology Officer, AtScale; Bob Kelly, Director of Education and Enablement, AtScale

Check out this new instructor-led training workshop series to help advance your organization's data & analytics maturity. This workshop helps assess where your organization sits on the analytics maturity scale and where you might aspire to be. Workshop video modules include: Breaking down data silos. Sign up now!

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Webinar recording: Start Stopping! A Lean Approach to Portfolio and Budgeting Management

Agile Velocity

T In this video, Transformation Coaches Randy Hale and Sally Tait discuss how to: Apply Lean budgeting to simplify financial processes and focus on value Use Lean Portfolio Management techniques to optimize enterprise flow Leverage KPI’s and metrics to accurately show portfolio health Deliver More Value With The Same Amount of Resources.

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Personas: A Waste Of Money And Time

The Product Coalition

Personas are outdated snapshots before they’re even created Firstly, personas are often used in enterprise level organisations trying to introduce user-focused behaviour in an environment whereby users were not the real focus (i.e. It all depends on the desired outcome of the workshop. an agile and/or digital transformation).