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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. After Adobe, Lea led product at InVision, a startup focused on design collaboration where she built and designed best practices for the product team. Don’t miss out… Lea Hickman, Partner, SVPG.

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Agile Product Life Cycle-Practices & Tools

The Product Coalition

Agile product life cycle framework- Tools and practices ( Image 1 ) by Surbhi B Sooni Nowadays, many companies and startups are champions in adopting and acquiring agile methodologies in the development phase. That said it doesn’t mean it can’t be done for early-stage startups. Framing (F) It depends on the maturity of the product.

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Personas: A Waste Of Money And Time

The Product Coalition

Personas are outdated snapshots before they’re even created Firstly, personas are often used in enterprise level organisations trying to introduce user-focused behaviour in an environment whereby users were not the real focus (i.e. It all depends on the desired outcome of the workshop. an agile and/or digital transformation).

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466: Use the 4 leadership motions to be more effective – with Janice Fraser

Product Innovation Educators

Janice built her career in Silicon Valley as a startup founder, product manager, and confidante for entrepreneurs and enterprise executives alike. She also guides several venture-funded startup companies, federal government entities, and non-profit organizations. It was the hottest startup in history.

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10 years of UX studio

UX Studio

However, at that time, I was busy working on my startup as a co-founder, so this feeling endured for another 1,5 years. Our colleague, Agi is facilitating a workshop at our course. We did research for Netflix and supported the startups of the Google incubator.

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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. This information will guide you when branding a startup. Yet, it’s a double-edged sword. This document will serve as a reference.