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Common Product Vision Board Mistakes

Roman Pichler

A good vision exercises pull—it describes a future state that people want to bring about. Carry out qualitative market research like direct observation and problem interviews in order get to know the users, empathise with the individuals, and develop a thorough understanding of their needs.

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Building a Great Product Management Organization

Melissa Perri

Below is a brief overview of the framework that I use and a few signs of where you should start if you want to run this exercise yourself. If you complete this exercise, I’d love to hear your feedback. Then we put together a roadmap for change, and I check in with them along the way as they transform. Did it help?

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Defining Guidelines in Product Management

The Product Guy

It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . Product management could start with market research and product development and end with operation.

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AI is Changing How Product Managers Learn For the Better

Product Management University

Our Training Courses With AI The biggest difference will be the breakout sessions, the hands-on exercises and associated artifacts. The typical assignment at the end of the course is to complete the artifacts we started in the classroom that already have personalized content.

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SVPMA July Meeting – Steven Haines

The Product Bistro

Prior to the exercise, Steve talked about the whole product lifecycle, and what product management often gets too focused on (the “development” piece) and the parts that are often neglected, or downplayed (the up front market research and validation, and the post launch promotion and marketing).

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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. A thorough persona workshop, including profile building and persona activating exercise, can take up to two days. Persona Activating Exercises.

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The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies.

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