Lenny Rachitsky

JUNE 15, 2025

Previously, she was a senior director of product at Big Health and a senior product marketing manager at Dropbox. Your job isn’t to get your ideas implemented but to brilliantly operationalize the CEO’s vision. ” exercise. You’re not the protagonist in your company’s story—the CEO is.

Leadership

Product Talk

DECEMBER 18, 2024

They take all the opportunities they’re hearing from their interviews and they do an affinity mapping exercise where they group similar opportunities together. I chose this market because Netflix is in 100+ countries and everybody is familiar with it. Let me contrast this with what a lot of teams do.

Product Research

Business of Software Conference

AUGUST 1, 2025

This frees up vast amounts of time for strategic thinking, planning, and core tasks like design, development, or marketing. Dispelling Misconceptions Cost-Cutting Adopting asynchronous work is not primarily a cost-cutting exercise. Define what your culture promotes and discourages explicitly.

Feedback Software

Lenny Rachitsky

JULY 1, 2025

Understand the analytical thinking interview Analytical thinking (AT) interviews assess a candidate’s ability to understand a product in the context of its broader company and its market, establish metrics to track success, identify team goals, and evaluate tradeoffs in a structured way. Focusing on the U.S.

Analytic Tools

Roadmunk

NOVEMBER 9, 2017

Eleni: One of the reasons I’m so much looking forward to this conversation is because I myself did the transition from being a writer into marketing—which I feel like is a very common transition. I think it’s also something you can exercise. Evan: My pleasure—thanks for having me. How did that happen? .

Feedback Software

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 1 Focus on Goals and Benefits.

Roadmap

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.

Vision

Roman Pichler

JANUARY 12, 2017

It was originally intended as a business strategy tool to discover new markets. Additionally, the two new factors—the touch screen and stylish design—gave the phone a significant competitive advantage and helped Apple disrupt the mobile-phone market. [1] I capture these pieces of information using my Product Vision Board.

Strategy

Mind the Product

FEBRUARY 7, 2017

But synthesising information into insight is an art form and an exercise in restraint. Be they user researchers, data analysts, market researchers, or customer service agents, every team is fighting to legitimise their job role (and livelihood). Sometimes, marketing can conflate survey insights with user-generated opinions.

Customer Feedback

The Product Coalition

JANUARY 26, 2021

At the high end of the labor market, people make decisions based on other things: whether they get to work with great people, grow their strengths, and accomplish something meaningful. a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product.

Vision

The Product Guy

APRIL 9, 2019

Some fundamental principles I found helpful when starting this exercise, Keep it short and sweet so that you can quickly memorize the core message. Overall, some valuable lessons captured from this exercise, “How does this strategy framing help translate into actions?”. Make a list of the scope and the challenges to your product.

Feedback Software

The Product Coalition

JUNE 28, 2022

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work. Directionality.

Vision

Product Management University

NOVEMBER 3, 2020

Resetting Your Customer Retention Priorities: A Team Exercise. Treat this as a collaborative product management team exercise, not an exercise for each product manager. Here’s the most important part of this exercise. Creating Your Product Vision: Two Parts Customer, One Part Product. Seize the opportunity.

Customer Experience

Roman Pichler

MAY 5, 2020

Referring to people as product owners who do not manage a product and do not exercise the right ownership is wrong in my mind: It creates confusion and it sets wrong expectations: Someone who owns a product part cannot take on the responsibility of maximising the product’s value and achieving product success.

Feedback Software

Roman Pichler

SEPTEMBER 11, 2023

This individual leads the product team, not by being the boss but by exercising emergent leadership. For a commercial product, they might include a marketer, a sales rep, and a customer support team member, as I explain in more detail in the article Getting Stakeholder Engagement Right. Let’s take a look at them.

Reporting Tools

Product Innovation Educators

OCTOBER 30, 2023

Second, not all users are the same, so creating a common use case across a market segment or sub-segment is a lot harder than one thinks. The use case starts from the business plan—the target market vertical that the product fits the best. We sold it in the market place and started getting feedback.

User Testing

The Product Coalition

JUNE 14, 2020

It’ll describe some points divided as follows: Setting the product vision Getting people onboard (stakeholder management) to make it happen How to talk with other areas to get to this vision Why is setting a Product Vision important? Alice Product Manager”- Without Product Vision, any direction will be taken.

Vision

Product Talk

OCTOBER 4, 2023

Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Or asking a marketing team to get a set number of leads from a specific campaign. – Tweet This I’ve written before that date-based “ roadmaps are exercises in futility.”

Roadmap

The Product Guy

MAY 3, 2018

To create value for customers requires a series of conversations with customers, sales, marketing and their marketing goals, clients, engineers, and designers. Your sales team has a distinct view based on competition and the requests they hear in the market. Communication starts with listening.

User Testing

Melissa Perri

JULY 23, 2024

Below is a brief overview of the framework that I use and a few signs of where you should start if you want to run this exercise yourself. Siloed Teams : Teams work in isolation rather than collaboratively, resulting in inefficiencies and a lack of unified vision or approach.

Weak Development Team

Product Innovation Educators

AUGUST 27, 2018

The tool that brings order to the chaos is vision. The product vision is like the guiding northern light for the product team, keeping everyone moving in the same direction. It is the responsibility of the product manager to create and share the product vision. Very few great product vision examples exist.

Vision

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. While these products have been successful on the market, Lisa has learned that “For data science in particular, building the trust of the marketer into the product has to be a top priority.

Product Research

Alchemer Mobile

NOVEMBER 23, 2020

Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. Prioritization is mostly a rational exercise. How can teams respond quickly to what they learn?

Product Research

Lenny Rachitsky

OCTOBER 6, 2024

To improve your vision and strategy skills: Immerse yourself deeply in your domain for an extended period. Once you have a solid vision, share it with your team. Previously, he was Head of Product for Commercialization at Waymo and led product teams at DoorDash. JM is also a coach and advisor focused on conscious leadership.

Vision

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Vision Narrative. Most product managers realize that defining a compelling vision for their product is a core responsibility of their role. Vision: Product Walkthrough.

Data Visualization

The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Product strategies frequently have to be changed depending on the market conditions and changing business goals.

Technical Review

Product Talk

APRIL 17, 2024

And product marketing as well. You have this grand vision. That was a good exercise and that was learning number one: Breaking it down into its smallest pieces and aligning on something and learning together as a team, I think unblocked a lot. What’s the vision? Teresa: Okay. Yes, great. Is that fair? Stephanie: I am.

Product Research

Mind the Product

NOVEMBER 1, 2017

A product persona is a fictional character created to represent a set of users that will react to your marketing mix (product, price, place, promotion) in a similar way. How do you collectively build your marketing persona through a workshop? How do you collectively build your marketing persona through a workshop? The Process.

Construction

Product Innovation Educators

MAY 8, 2023

We decided to pursue the OCI award as a learning exercise and a moment of inspiration for the company. Everyone plays a role, whether that’s our supply chain partners, sales partners, marketing partners, finance partners. We have a ten-year vision that sets big priorities. Then we do annual planning.

User Testing

Mind the Product

APRIL 26, 2019

A shared understanding of your customers, problems, and vision helps your whole team make the myriad of day-to-day decisions involved in product. Marketing Driven Development is Bad. But this tension between Product and Marketing is unnecessary. Marketing Driven Development is Bad Embrace Opportunities to Focus on the Story.

Weak Development Team

ProductPlan

JUNE 7, 2022

At ProductPlan, we are revolutionizing how a company delivers products to market by elevating product organizations to the heart of strategy and execution. This vision holds true with our own organization as well. Through this exercise, we have uncovered helpful best practices and tips for creating your own customer-facing roadmap.

User Testing

Product Management University

FEBRUARY 1, 2024

You followed the textbook process for uncovering an unmet market need, justified the financial investment and successfully released product version 1 to market with great success. Go through the same exercise as it relates to the value for your company. Go through the same exercise as it relates to the value for your company.

B2B

The Product Coalition

DECEMBER 5, 2021

what’s right for both me personally and my business, but from what I already know about the next 2 years it is clear to me that I will learn so much about myself, my market, and my business during that time, that it’s hard to even imagine the full realm of possibilities so far into the future. Is the Market Ready for You?

Vision

Roman Pichler

MAY 8, 2018

While I’d like to encourage you to involve development team members and key stakeholders in the visioning, strategising, and roadmapping work, you should lead these activities with the aim to maximise the value your product creates. Lead the Product.

Leadership

ProductPlan

JULY 23, 2019

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” The harder part is shooting things down that aren’t bad at face value, but don’t match up with the strategy, vision, and timeline of the overall product.

Vision

The Product Coalition

NOVEMBER 23, 2021

Having sharp business acumen and interest in technology-driven framing has allowed him to envision the concept of growing premium organic foods on his 100-acre farmland and create a niche market for some of the premium organic grains across India and overseas. I will mention these patterns separately unders each dimensions.

Startups

Mind the Product

MARCH 12, 2019

You should still follow the “ does this need to be a meeting ” exercise: Can this meeting be accomplished in an email? If you’ve gone through the exercise and decided it still merits a meeting, always set an agenda in advance so everyone comes prepared and knows what success looks like. Can this email be accomplished in a chat?

Feedback Software