The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. No choices = no product strategy. The series of choices following a framework = the product strategy.

Product Strategy 148

Product Strategy Strategy User Testing Weak Development Team 148

Product Management University

SEPTEMBER 16, 2020

Is creating a product strategy worth the effort? Creating a product strategy isn’t easy for product managers. It’s difficult to flip the switch when most of your time is spent in the weeds taking care of the day-to-day product needs, launches, sales support, etc. Submit Your Question.

Customer Experience 130

Customer Experience Product Strategy Strategy User Testing 130

Roman Pichler

MAY 5, 2020

If someone is referred to as product owner, then the individual should own the product in its entirety—like Word in the example—and not just a product part—such as the ability to save a document. While using a strategic and tactical product role is a common scaling technique , it is best applied when the product is stable.

Feedback Software 392

Feedback Software Product Research Weak Development Team User Testing 392

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. A good vision exercises pull—it describes a future state that people want to bring about. A Brief Guide to this Article.

Vision 345

Vision User Testing Research Software Product Research 345

Roman Pichler

JULY 20, 2016

You can download the template for free from romanpichler.com/tools, and you can find more information on how to use it in my post The GO Product Roadmap. I like to use my Product Vision Board to develop a valid product strategy. This would turn your product roadmap into a feature soup, a random collection of features.

Roadmap 368

Roadmap Agile Technical Review Weak Development Team 368

Melissa Perri

JULY 23, 2024

At all of them, I start understanding the current state of Product Management. I then do various interviews with executives all the way to Product Management team members and surrounding functions. I review strategies and roadmaps. Other Times, it's due to a lack of skill set in product leaders.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

The Product Guy

MAY 7, 2020

The competencies vary as you grow in the product organization from a Junior PM role to a VP, Products. As you climb the ladder, primarily the focus changes from solution and execution to strategy. Also, in various organizations which have grown in product maturity, customer base etc., Product Strategy.

Technical Review 398

Technical Review Product Management Product Manager Onboarding KPIs 398

Roman Pichler

SEPTEMBER 11, 2023

To effectively staff the product team, I recommend including the people shown in Figure 1. [1] 1] Figure 1: The Product Team Members Let’s look at the product team members in Figure 1 in more detail starting with the person in charge of the product. 3] Figure 3 illustrates the team’s ownership of the goals.

Reporting Tools 386

Reporting Tools User Testing Customer Experience Product Research 386

Product Management University

AUGUST 17, 2018

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most. The Playbook: 1.

Strategy 140

Strategy Marketing Product Strategy Presentation 140

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 157

Startups Strategy Technical Review B2B 157

PMLesson's Ace the PM Interview

OCTOBER 7, 2020

People who do this well are not only great at strategy and would make sharp executives, but also tend to ace Product Strategy interviews like the one in Google’s Product Management Interviews (for Facebook’s Product Sense interviews, read How to 10x Your Product Intuition ). How would you monetize this?

Product Strategy 98

Product Strategy Strategy User Testing Data Visualization 98

Roman Pichler

DECEMBER 6, 2022

Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

Leadership 329

Leadership Technical Review Article User Testing 329

Roman Pichler

AUGUST 12, 2024

Similarly, you would either co-create the product roadmap or discuss an initial version together with all product team members, as I explain in more detail in the article Maximising Stakeholder Buy-in to Product Strategy and Product Roadmap. [4] 5] Figure 4 shows an extended product team that includes a coach.

Weak Development Team 215

Weak Development Team Feedback Software Software Review Product Research 215

Intercom, Inc.

MARCH 3, 2020

Our principles help us make decisions about strategy, roadmaps, design, and more. For example, we might really admire your visual design work, but we’ll also want to see how you influence product strategy, define the problem, understand the system, collaborate with others, and more. Intimidated about creating a portfolio?

Research Software 290

Research Software Feedback Software User Testing Systems Review 290

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation.

User Testing 326

User Testing Reporting Tools Customer Experience Research Software 326

The Product Guy

AUGUST 1, 2017

Amanda had 18 years of product management experience and was able to clearly foresee the obstacles I might encounter in my new role. We started by defining the objectives I wanted to achieve over the course of my 6 months in the product mentor program, an important exercise at the beginning of any mentor partnership.

Leadership 247

Leadership Product Management Product Manager Product Research 247

Roman Pichler

MAY 8, 2018

While I’d like to encourage you to involve development team members and key stakeholders in the visioning, strategising, and roadmapping work, you should lead these activities with the aim to maximise the value your product creates. This risks no longer seeing the wood for the trees.

Leadership 200

Leadership Research Software Feedback Software User Testing 200

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

The Product Guy

MAY 3, 2018

The client service team supports the work flow that software has been built to support, and different organizations have strategies in managing these interactions. The value that your product brings to your users comes from taking the vision of the user your team has assembled. They are also about bringing value.

User Testing 277

User Testing Customer Experience Product Management Product Manager 277

Mind the Product

MAY 27, 2019

At ProductTank Montevideo (Mvd) we celebrated World Product Day earlier this month with a presentation from an awesome product leader, VP of Product Strategy at Rootstrap, Neville Reeves. He explained the rules and challenged us to complete the exercise. Building a product is a continuous improvement process.

Weak Development Team 149

Weak Development Team Vision Presentation Strategy 149

Product Innovation Educators

APRIL 17, 2023

He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it. He also helps middle market and scrappy companies generate new product strategies for significant, sustainable growth. That’s the high-level strategy for the company. It’s a forecast of the strategy.

Customer Experience 257

Customer Experience Leadership Startups Engineering 257

Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”

Product Strategy 62

Product Strategy Weak Development Team Strategy Data Visualization 62

Roman Pichler

JANUARY 12, 2017

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Luckily, the canvas can also be applied to individual products, as the following example illustrates. [1].

Strategy 144

Strategy Differentiation Product Research Advertising 144

Alchemer Mobile

MARCH 26, 2021

Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Incorporate customer feedback directly into your product roadmap. Using customer feedback to prioritize your product roadmap might seem like an obvious strategy, but very few companies actually do it.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

The Product Coalition

MAY 19, 2022

Being product-centric means you are inherently both user and buyer-centric. To me, it translates to your products driving your business strategy and growth plan. Unfortunately, all too often businesses set goals disconnected from their products. Your products now drive your market strategy and growth plan.

User Testing 156

User Testing Product Research Customer Experience Leadership 156

The Product Coalition

JANUARY 26, 2021

from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product. As Marty Cagan states in Inspired : “When done well , the product vision is one of our most effective recruiting tools, and it serves to motivate the people on your teams to come to work every day.” Dan Pink’s Motivation 3.0

Vision 187

Vision Product Research User Testing Workshop 187

Mind the Product

JULY 1, 2019

In this post, I look at the value of asking great questions, cover a few strong sample questions and suggest some exercises to help you generate your own insightful questions. Do not go into a product management interview without preparing questions for your interviewer. This is not a “one size fits all” exercise.

User Testing 168

User Testing Product Management Product Manager Customer Experience 168

The Product Coalition

MARCH 27, 2022

This little gardening exercise and the patience it required led me to think about the things in our daily work as product leaders that simply take time, and there is nothing we can do to speed up the process. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 166

Customer Experience Product Research User Testing Data Visualization 166

BrainMates

NOVEMBER 22, 2022

5 Steps to Product Strategy. As product management evolves into a critical strategic function in organisations, its effectiveness in driving both customer and business value will increasingly depend on – and be influenced by – people outside the product team. This is where a well-defined product strategy comes in handy.

Product Strategy 59

Product Strategy Strategy Customer Experience Product Research 59

Mind the Product

OCTOBER 7, 2019

Experience Mapping is a strategic exercise of identifying, capturing, and communicating the interactions of multiple brand touchpoints over space and time. It is a strategic exercise for getting omnichannel alignment. Or read on for an overview of his key points. Types of Experience Maps.

Customer Experience 151

Customer Experience Advertising Consulting Framework 151

Product Management University

APRIL 14, 2021

This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in the sales process!

B2B 130

B2B Product Management Product Manager Magazine 130

Mind the Product

JANUARY 23, 2020

Holly and her team decided to focus on value and finding the ideal business outcome rather than just shoving products out the door with no prioritization. Holly takes the audience through an exercise with the goal of showing how focusing on business outcome works.

Agile 143

Agile Strategy Product Strategy Development 143

Roman Pichler

JULY 3, 2018

The same holds for product management: When you create a product strategy for the first time, for instance, you are likely to make plenty of mistakes. Are you, for example, critical of the other person’s work and quick to exercise judgement? It is also a great opportunity to and learn something about yourself.

Product Management 180

Product Management Product Manager Management Management 180

Product Innovation Educators

JUNE 19, 2023

Our product team will share a product update, and most product updates will include a high level reminder of product strategy. Every quarter we do a detailed all-hands meeting about the product strategy. What is our current product strategy?

Customer Experience 204

Customer Experience Engineering Product Strategy Reference 204

Product Management University

JULY 6, 2021

Enjoy our B2B Product Manager June issue. Blog: High-Octane Product Management. 3 Tiers of Customer Value in the Product Management Maturity Model. If Your Product Strategy Doesn’t P**s Somebody Off, It’s Probably Not Very Good! Product Management Playbook. Outcome-Based Product Enhancements.

B2B 130

B2B Product Management Product Manager Magazine 130