This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.
Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. As Chandra shares below, his framework sits on top of the best strategy wisdom out there (e.g. What exactly is product strategy?
How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. Use Tools Wisely Add AI where it helps Keep human oversight Record what you learn 4.
Well, th at’s the role of a product strategy. My favorite definitions of strategy are the simplest I’ve found. The one I use most is this: a strategy is what we choose to do. In other words, the strategy should define how important each goal is, relative to others. A simple representation for our product strategy.
As you move into the new year you can help your product team prepare for success by exercising those product leadership muscles and implementing product management best practices. Here are our top tips for how you can lay the right foundations and get your product strategy off to a flying start.
1 ] In fact, some people argue that product leadership can only be exercised by a management role. Leadership can therefore be exercised without being a boss. The leadership they exercise is called emergent or lateral leadership.[ The leadership they exercise has been assigned or granted by the CEO or another executive.
Referring to people as product owners who do not manage a product and do not exercise the right ownership is wrong in my mind: It creates confusion and it sets wrong expectations: Someone who owns a product part cannot take on the responsibility of maximising the product’s value and achieving product success.
To mitigate the risk of adding the wrong items to the product backlog, ensure that you have a validated product strategy in place, no matter if you look after a brand-new or as an existing product. Then I could choose to address middle aged men who suffer from unhealthy eating habits and who don’t exercise enough.
Silencing Doubts During Product Strategy As a seasoned product manager, I have experienced this struggle many times. That is until I got a chance to participate in a mindfulness exercise. I learned that with a quick mindfulness exercise, I could shift my perspective, silence the doubts and concentrate on the possibilities instead.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls product managers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.
I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?
No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.
In this blog, were going to explore practical strategies that will help you take back control of your calendar, reduce stress, and focus on the decisions and processes that matter. Watch the Webinar On-Demand Actionable Exercise: The 10% Time Challenge What would you do with an extra 4 hours a week?
A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation. That’s when you know you are done.
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. A good vision exercises pull—it describes a future state that people want to bring about. A Brief Guide to this Article.
Is creating a product strategy worth the effort? Creating a product strategy isn’t easy for product managers. Make the exercise of creating a product strategy more about customer outcomes than product success and it becomes a pretty simple exercise. Here’s another tip for creating a product strategy.
I look at four dimensions for robust Product Organizations: Product Organizational Design Product Strategy Product Operations Product Culture Inside each of these are a few capabilities that are then broken down further into sub-capabilities that help me pinpoint where the issues are. I review strategies and roadmaps.
Describe and validate the product strategy —the path to realise your vision—before you create your roadmap and decide how the strategy is best implemented, as the following picture illustrates. I like to use my Product Vision Board to develop a valid product strategy. 2 Do the Necessary Prep Work. 7 Know When to Show Dates.
You have to work with different stakeholders to define the product vision and strategy, define the set of features that the product will have and figure out a rollout plan. Define Product Vision and Strategy. and approach the exercise with a ”Yes, And.” Start with the most critical user and then add additional users.
This individual leads the product team, not by being the boss but by exercising emergent leadership. For example, the marketer must be able to create the right marketing strategy for the product. This is best done by having regular, collaborative strategy workshops as well as attending sprint review meetings.
It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . It also aligns with the business strategy of a company to make sure the resource and priorities are allocated to the right place.
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on. If these strategies don’t hang together, we each hang separately.
Elastic thinking nudges you to develop different strategies to tackle the problem. At the end of week 2, try these simple exercises. Exercise 1. In cognitive behavioural therapy (CBT), this is a strategy known as behavioural activation. Exercise 2. A great way to exercise your attention is mindfulness meditation.
Resetting Your Customer Retention Priorities: A Team Exercise. Treat this as a collaborative product management team exercise, not an exercise for each product manager. Here’s the most important part of this exercise. Seize the opportunity. None of them are relevant yet!
For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal.
— Richard Rumelt is a legend in the world of strategy. He’s the author of Good Strategy/Bad Strategy and The Crux: How Leaders Become Strategists, both of which are often recommended by guests on this podcast. Strategies are fundamentally about what you’ll do in response to a challenge.
Measuring design outcomes is a vital exercise that every product team should practice. Organizational learning Evaluate how UX research is influencing strategy and product decisions. Im designing a course on Measuring Design techniques, strategies and tools that will help you quantify design impact. New course alert!
One of the first exercises I run with executive teams is mapping their business portfolio to visualize current work in progress and how it aligns to the overall business strategy. They understand that using the same strategy, practices and processes across the entire portfolio will result in negative outcomes and poor results.
We decided to pursue the OCI award as a learning exercise and a moment of inspiration for the company. Everything for us starts with strategy—both innovation strategy and corporate and total enterprise strategy. We highlighted how we translate that strategy into the projects we pursue. Then we do annual planning.
The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. No choices = no product strategy. The north star was clear?—?enabling
In one of our strategy sessions with senior executives, I posed a pivotal question: Are we addressing the real bottlenecks? Instead of feeling defeated by inconsistent exercise habits, ask, Whats preventing me from staying active? Or consider a fitness goal. Maybe its a lack of time, motivation, or variety. Want to get ahead?
As you climb the ladder, primarily the focus changes from solution and execution to strategy. Product Strategy. As a first step, PM needs to define the strategy for the product. A well defined product strategy provides insights into the deep customer problems that your product is trying to address. Product Roadmap.
It is a simple-to-understand tool for solving problems, developing strategy, and most commonly for us product professionals, for developing a new product or service. We do some exercises to generate and prioritize insights, such as affinity diagramming and writing “how might we…” statements.
Many have a well-defined AI strategy and have made considerable progress. However, the emergence of generative AI presents an opportunity for these enterprises to revisit their AI strategies and plans. This exercise will help leaders visualize where generative AI can most effectively implement within their function.
Similarly, you would either co-create the product roadmap or discuss an initial version together with all product team members, as I explain in more detail in the article Maximising Stakeholder Buy-in to Product Strategy and Product Roadmap. [4] However, adding stakeholders to the product team also has its challenges.
In the worst case, you have to go through a rewriting exercise where some parts or even the entire product are being redeveloped. But apply this strategy with caution: You will have to spend time addressing the technical debt incurred and putting your product on solid technical foundations.
The client service team supports the work flow that software has been built to support, and different organizations have strategies in managing these interactions. And through careful synthesis contributes to a build strategy that has an end goal of creating a product of value. They are also about bringing value.
We started by defining the objectives I wanted to achieve over the course of my 6 months in the product mentor program, an important exercise at the beginning of any mentor partnership. This is a relative quick exercise and the matrix can be adjusted over time. Draft procedures to get commitment.
At ProductTank Montevideo (Mvd) we celebrated World Product Day earlier this month with a presentation from an awesome product leader, VP of Product Strategy at Rootstrap, Neville Reeves. Neville started with a “nine dots” exercise (you must link all nine dots using four straight lines or fewer, without lifting the pen).
Former Staff UX Designer Maureen Rodaro was also key to implementing and evangelizing this type of exercise and a driving force behind pairing product managers and designers. Going through this exercise also revealed that some tasks are in between roles. This means that each trio can adjust the RACI to their own experiences.
They take all the opportunities they’re hearing from their interviews and they do an affinity mapping exercise where they group similar opportunities together. In my book, I shared three strategies and I’ve actually extended this to a fourth strategy now. We get into strategies for that as well.
What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Want to see how to implement the strategies in your product with Userpilot? Why is it important? How to create it?
Streaks and Fresh Starts Let’s look at two common strategies from Behavioral Science that often appear in performance metrics: Streaks and Fresh Starts. Both strategies tap into the same basic motivation — people love keeping a flawless streak. I tracked three metrics: hourly, daily, and weekly completion of the “exercise snacks”.
She oversees product strategy, definition, and launch activities for Kymeta’s mobile satellite communications product line, which is making mobile broadband connectivity around the world ubiquitous. It forces the product team to do a normalization exercise—take pieces of data that may not all be consistent and create a unified use case.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content