ProductPlan

JULY 27, 2023

One of those tools is the jobs-to-be-done framework. Let’s look at how you can use the jobs-to-be-done framework to focus your digital transformation efforts in the right direction. The jobs-to-be-done framework provides a playbook for uncovering your customers goal without blindly delivering a bunch of extraneous features.

Research Software 63

Research Software Framework Customer Experience Product Research 63

Roman Pichler

MAY 3, 2023

You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated. This usually doesn’t require in-depth technical skills like being able to write code or understand how a specific machine learning framework is used.

Research Software 233

Research Software Technical Review Technology Product Research 233

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 128

User Testing Product Research Data Visualization Customer Feedback 128

Product Management University

JUNE 22, 2020

Just-in-time learning, also referred to as “learning in the flow of work” or “learning at the point of need” is exactly what it says. For product managers and product marketing managers, a host of real-world situations come to mind where just-in-time learning has tremendous value. What is Just-In-Time Learning?

Customer Experience 130

Customer Experience Product Marketing Marketing User Testing 130

Userpilot

JULY 8, 2021

Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. But how does the pirate metrics framework work for SaaS and how can it help drive growth? Dave McClure's Pirate Metrics framework. What are Pirate Metrics?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Framework 98

The Product Guy

NOVEMBER 9, 2017

Why do I need a framework? So to help you achieve this goal, I’ve laid-out a foundational framework that can be used to store and organize incoming product requests into repositories that describe your product’s strategy. For more details about writing a good User Story, refer to this article. Research article. Enough talking.

Framework 138

Framework Agile User Testing Research Software 138

Roman Pichler

MAY 4, 2022

Scrum is a popular agile framework. That’s understandable, as the framework is focused on the development of complex products. You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. Consequently, you’ll benefit from the input of a marketer and a sales rep.

Product Research 301

Product Research Agile User Testing Framework 301

The Product Coalition

JANUARY 12, 2021

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. There is a multitude of reasons to venture into marketing on TikTok.

Marketing 131

Marketing Strategy Advertising Customer Experience 131

Product Management University

MAY 2, 2024

Take those product and features to market in ways that return financial and strategic value to your own organization. Your job as product manager is to now determine which job tasks recruiters most need to improve and why (based on the market dynamics), then determine how well your product currently supports those job tasks.

Customer Experience 147

Customer Experience Software Review Positioning Reference 147

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Brian Balfour

JUNE 28, 2017

This post is an introduction to a five part series where I explain for frameworks you need to align to grow to a $100M+ company. I refer to these companies as Smooth Sailers - a little effort for lots of speed. I refer to these companies as Tugboats - a lot of effort for little speed. Subscribe to receive the rest of the series.

Product Marketing 111

Product Marketing Marketing Framework Definition 111

Sequent Learning

JANUARY 21, 2020

The first and second editions of The Product Manager’s Desk Reference has been a faithful companion to tens of thousands of product managers around the world. I say this because many people refer to a “product management process” as if it’s one set of things to do. These include: Customer and Market Insights.

Framework 78

Framework Product Management Product Manager Management 78

Alchemer Mobile

APRIL 10, 2023

Latest Mobile SDKs deliver new features and customizations By Mel Fox, Product Manager for Alchemer Mobile, and Vanessa Bagnato, Director of Product Marketing at Alchemer We’ve made some key enhancements to Alchemer Mobile (formerly Apptentive), which includes new features and improvements in the 6.0 versions of the iOS and Android SDKs.

Document 130

Document Product Research Reference Framework 130

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

ProductPlan

JULY 27, 2023

One of those tools is the jobs-to-be-done framework. Let’s look at how you can use the jobs-to-be-done framework to focus your digital transformation efforts in the right direction. The jobs-to-be-done framework provides a playbook for uncovering your customers goal without blindly delivering a bunch of extraneous features.

Research Software 40

Research Software Framework Customer Experience Product Research 40

The Product Coalition

NOVEMBER 23, 2021

Having sharp business acumen and interest in technology-driven framing has allowed him to envision the concept of growing premium organic foods on his 100-acre farmland and create a niche market for some of the premium organic grains across India and overseas. I have defined the below dimensions as a cohesive framework. Refer image 2.

Startups 123

Startups Strategy Technical Review B2B 123

Alchemer Mobile

SEPTEMBER 6, 2023

Upgrade to Access all the Latest SDK Improvements Stay up to date with new features and improvements by upgrading to the latest versions of the iOS and Android SDKs, as well as all supported development frameworks, including Cordova, Flutter, React Native, mParticle, and Xamarin. To learn more and to get started with your migration to 6.1,

Data Visualization 113

Data Visualization Dashboard Product Research Document 113

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Dear Strategy

JANUARY 28, 2019

Dear Strategy: “How do I best operationalize the ‘Jobs To Be Done’ framework in my everyday strategy work?”. . At least once a month, I get a question (sometimes officially and sometimes casually) about some framework or another that has been popularized in some way or another and has become the latest “thing to know” on the job.

Framework 49

Framework Strategy User Testing Books 49

The Product Coalition

JANUARY 24, 2018

That is what I´m calling “magical framework”. Expectations of the market are getting higher and your product needs to meet them. So, in this post I want to do the opposite: I won´t give you one more “magical framework”. Further reference here: [link] 3. Further reference: [link] 5. Have any thoughts about it?

Framework 60

Framework User Testing Customer Feedback Customer Experience 60

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . A data-driven framework for scaling. I think that’s message-market fit. Mark couldn’t disagree more: .

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

The Product Coalition

JUNE 26, 2023

A “blue ocean” refers to an untapped market space or industry that is not yet crowded with competitors. It presents a unique opportunity for companies to create and capture new market demand by offering innovative products or services that address unmet customer needs. Coined by professors W.

Data Visualization 123

Data Visualization Customer Feedback Customer Experience Product Research 123

Userpilot

OCTOBER 4, 2022

The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ). Viral loops promote word-of-mouth marketing by getting existing users to refer your product to their network. Understanding the growth loops framework.

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

The Product Coalition

SEPTEMBER 29, 2022

Scale friendly Scale friendly is simply put — making a plan building a product, marketing it, and scaling up from there. The product is then brought back and modified to incorporate feedback and suggestions — which sometimes can cause delays in releasing to the market. I always start with a definition before delving into details.

Feedback Software 105

Feedback Software Research Software User Testing Technical Review 105

PMLesson's Ace the PM Interview

JUNE 25, 2020

The frameworks are at light and digestible and offer you a great place to get started. Understanding this context helps enlighten the following gaps in Decode & Conquer: Frameworks are too simple for producing insightful answers that your interviewer wants. The given frameworks (e.g

Customer Feedback 98

Customer Feedback Technical Review Framework Product Management 98

Userpilot

NOVEMBER 20, 2023

These could come from your organization or you can use a ready framework like RICE or ICE. What is the difference between the unweighted and weighted scoring framework? However, in the unweighted frameworks, each of the benefit and cost categories is worth the same. Here’s how you apply the framework, step by step.

Product Research 104

Product Research User Testing Customer Experience Research Software 104

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers. The SMART goal-setting framework.

Customer Experience 104

Customer Experience Feedback Software Analytic Tools Product Research 104

The Secret PM Handbook

AUGUST 18, 2017

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market.

Demo 191

Demo Agile Differentiation Product Research 191

The Product Coalition

OCTOBER 19, 2022

A simple / practical framework is used to do this evaluation with three examples. There are countless examples of predictive analytics in marketing, manufacturing, real estate, software testing, healthcare, and many more. Here is a reference of interest. Will it rain tomorrow? I will not explain those terms here.

Data Visualization 119

Data Visualization User Testing Healthcare Analytic Tools 119

Userpilot

FEBRUARY 25, 2024

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Core metrics for marketing funnel. Free trial conversion rate.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 105

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Types of SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product HQ

MAY 10, 2024

There are established frameworks, approaches, best practices, and schools of thought that anyone seeking a career in this field needs to be familiar with. Discover the right frameworks to coordinate teams, take charge of the product lifecycle, and keep your product team engaged from beginning to end.

Research Software 52

Research Software Analytic Tools Customer Experience Product Management 52

The Product Coalition

NOVEMBER 29, 2021

Agile product life cycle framework- Tools and practices ( Image 1 ) by Surbhi B Sooni Nowadays, many companies and startups are champions in adopting and acquiring agile methodologies in the development phase. Also, the Kano framework is good but it doesn’t take into account effort vs value.

Data Visualization 167

Data Visualization Feedback Software Agile Product Research 167

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch. Prioritize based on impact.

Product launches 170

Product launches User Friction User Testing Messaging 170

Intercom, Inc.

APRIL 6, 2018

That’s typically where marketing comes in. As the head of content marketing at eFounders, I’ve come to rely on a loose framework to make these products talk, interact and connect with their users, each with their own, readily recognizable voice. So, how does software take on a personality of its own?

User Testing 222

User Testing Customer Experience Messaging Framework 222

The Product Coalition

AUGUST 6, 2023

How you develop, launch, and improve a product determines your success in the market. It is a structured and organized methodology that guides businesses or individuals through the entire journey of turning an idea into a tangible, market-ready offering. Bring your ideas to market! As you know teamwork makes the dream work.

Feedback Software 109

Feedback Software Development User Testing Customer Experience 109