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521: Leadership Crossroads–What Every Product Manager Must Know Before Their Next Move – with Kimberly Bloomston, CPO

Product Innovation Educators

While most product managers work their way up to leadership positions, she chose to start fresh in a role that would let her work directly on product development. She joined a facial recognition company that built hardware and software primarily for government agencies.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

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H.O.M.E: Market – when this little piggy stayed home

Intercom, Inc.

Kyum Kim , Co-founder and Head of US Operations for Blind, on what impact we’ll see in the jobs market. opened a diner-by-day, wine-bar-by-night that has temporarily shut down following guidance from the Irish government. “But it’s also doing it in a way that brings a bit of positivity and enjoy to people.”

Marketing 210
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501: How product managers can build people-first cultures – with Gary Harpst

Product Innovation Educators

Introduction: The Product Manager’s Unique Challenge Product managers often find themselves in a unique position: responsible for a company’s future success but lacking the formal authority to implement changes directly. The social world (human interactions) lacks a universal set of governing rules.

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The Product of You by Melissa Perri

Mind the Product

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Customer and market insights. Preparing for the C-Suite.

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Building a Successful Market Penetration Strategy in Three Steps

The Product Coalition

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

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502: Use LAUNCH Code to ease the overwhelm when launching a B2B product – with James Whitman

Product Innovation Educators

By using the LAUNCH framework, companies can improve how they bring products to market, reduce launch failures, and make their product launch processes better over time. The LAUNCH framework, developed by James Whitman, helps organizations bring new products to market more effectively.