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Lessons from Duolingo’s product handbook

Mind the Product

Now, with the release of its company handbook, we get a behind-the-scenes look at what drives its success. Here are some of Read more » The post Lessons from Duolingo’s product handbook appeared first on Mind the Product.

Naming 165
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Three Superpowers of a Product Manager

Mind the Product

Write a Handbook. For a complete handbook on how to use a certain software product we use Wikipedia’s open source MediaWiki to create our own company Wiki as a knowledge base accessible to anyone within the company. You should spend some time and thought into how to design each field the stakeholder is supposed to fill out.

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Announcing our latest book – The Growth Handbook

Intercom, Inc.

We’ve just launched our latest book, The Growth Handbook. That’s what The Growth Handbook is all about. Each weighs in on one the six pieces we believe to be critical to the growth puzzle: acquisition, activation, retention, monetization, testing and optimization, and metrics and measurement.

Books 157
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Top 5 Usability Testing Books

UX Planet

Usability testing is a crucial aspect of user experience design, focusing on evaluating a product or service by testing it with representative users. You’ll learn to recognize factors that limit usability, decide where testing should occur, set up a test plan to assess goals for your product’s usability, and more.

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431: How to use Jobs-to-be-Done rankings – with Doug Stone

Product Innovation Educators

After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. Then quantitatively test them. However, do test with everybody.

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470: Strategies for enhanced product innovation in organizations – with Andy Binns

Product Innovation Educators

Our second book, Corporate Explorer Handbook , says that as management consultants and academics we don’t know all the answers. You still need to do hypothesis testing, but you need a plan for distribution channels and routes to market. [25:13] Most of the answers are in the field with the people doing this.

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TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

Investors told startups to act like smaller versions of large companies—coming up with a business plan on paper without talking to customers or testing prototypes. Investors told startups to act like smaller versions of large companies—coming up with a business plan on paper without talking to customers or testing prototypes.

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