The Product Coalition

JANUARY 4, 2021

Many startups fall into this category. Many blue-ocean startups start here. When you educate the market in this option, you first need to acknowledge the problem, then explain that solutions actually exist. If people don’t want to get far, far away, even if your product can teleport them, it won’t succeed.

Education 158

Education Marketing Weak Development Team Advertising 158

Lenny Rachitsky

JANUARY 9, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. What are my options if my product isn’t taking off? First of all, I’m sorry.

B2C 118

B2C Customer Experience User Friction User Testing 118

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

The Product Coalition

JULY 16, 2023

My personal passion is to bring back this very important dimension into product management and leadership. For example, your title can be Senior Product Manager but you are actually required to do product leadership much more than product management (for example if you are the only product person in a startup).

Strategy 148

Strategy Product Management Product Manager Management 148

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Onboarding KPIs 60

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 116

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Intercom, Inc.

NOVEMBER 7, 2019

If people aren’t looking for your solution, you have to educate them about the problem your product solves. Spendesk thinks about building its company in three stages: startup, growth, and scale. We are now between the growth and the scale, based on the different markets. That’s quite a large market.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 23, 2023

Value chain vs supply chain The primary difference between a value chain vs supply chain is that supply chains center around manufacturing/developing the product and then delivering it to the end-user, while value chains seek to continuously increase the value of a product as it makes its way across the supply chain.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). They’re created by inbound demand.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Userpilot

AUGUST 30, 2024

While other CRMs rely on inbound marketing and content to acquire customers , Salesforce reaches its enterprise clientele directly through account-based marketing (ABM) along with large-scale industry events that cement the platform as a market leader.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Brian Balfour

OCTOBER 13, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part five, I covered Model Market Fit - how your model influences the target market and vice versa. Starting with product puts the cart before the horse.

Framework 111

Framework User Testing Customer Experience Inbound 111

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? HubSpot – marketing automation. Alternatives: Pardot, Eloqua.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JULY 5, 2022

For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. How To Startup Your Own Software As a Service Company.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Mixpanel

JANUARY 12, 2023

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels.

Data Visualization 115

Data Visualization User Testing Product Research Research Software 115

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Intercom, Inc.

JANUARY 31, 2019

This is something that we saw with a lot of our startup clients, and a mistake we didn’t make with Close, which I am very grateful for. For us, it was clear that startups and small businesses were the types of businesses we understood. Then we also look at inbound as a separate function. Speed is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

MARCH 15, 2022

They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. GTM strategies are important because they help you build and launch better products at the right time, reducing the chances of your startup failing. GTM strategy. Why do you need a GTM strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. The reason is because most startups need to keep their payback period to less than one year.

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

AUGUST 29, 2022

In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Why is engineering as marketing important?

Research Software 98

Research Software Engineering User Testing Marketing 98

NextBigWhat

OCTOBER 30, 2020

Blitzscaling: An execution framework that prioritizes speed over efficiency and allows a company to go from “Startup” to “Scaleup” at a furious pace that captures the market. For a startup to move very fast, it must take on far more risk than a company going through the normal. It’s a binary test.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches User Testing Research Software Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches User Testing Research Software Product Research 70

Userpilot

JUNE 28, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. It teaches how to leverage product strategy for user growth.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. As a small company or startup, you probably deal with all kind of different things when starting your business. And it will be a great inbound marketing channel for new prospects too.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Oren Steinberg

MARCH 7, 2017

How can startups work with large corporations? B2B and B2B2C startups trying to sell into large corporations know this all too well: big companies like to work with other big companies. If you’re a startup or even a growth stage company trying to sell into large corporation, you lag behind larger players by sheer DNA.

User Testing 40

User Testing Reporting Tools Customer Experience Startups 40

Intercom, Inc.

MARCH 29, 2022

When I came to OpsGenie, a small startup company trying to grow, we were looking for a product that would allow us to scale to be able to support customers worldwide. We had an inbound sales team as well, basically quite a few groups. So let’s take a look at the product in more detail. Product demo: Intercom Switch.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

MARCH 29, 2018

Eric: I was leading growth at an online education startup called Treehouse, a company I still love, and that led to the opportunity to come to Single Grain. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound.

Webinar 192

Webinar Inbound Download User Testing 192

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. As a result they've differentiated their product on “All In One” since thats what mid-market customers care about. The reverse also happens.

Marketing 57

Marketing User Testing Outbound Reporting Tools 57

Business of Software Conference

NOVEMBER 19, 2019

Tim Barker has established three startups and has seen the ups and downs of the startup journey, from his first business being acquired by Salesforce – where he spent five years in the formative age of cloud computing – to his current company DataSift being acquired by Meltwater in 2018. This is a B2B product.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

OCTOBER 29, 2020

And so after a few more years doing that, I left and joined a startup. You should think about how your product integrates with and fits in with everything else that people have going on in their lives. At the same time, I was doing a bunch of startup advisor work. Des: It is, it’s proper startup arbitrage, I guess.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Business of Software Conference

JULY 26, 2016

Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes. Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Nilan Peiris: Building A High-Growth Startup Sustainably. Eric Ries: The Startup Way.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback Customer Experience 70