Intercom, Inc.

APRIL 4, 2019

It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. How to bring formal sales into a growing startup.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Nulab

FEBRUARY 10, 2020

That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management. In this article, we’ll look at how you can drive traffic to your startup website within your rigid budget constraints. Getting backlinks, i.e. the inbound links that lead to your site from other sources.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

The Product Coalition

JANUARY 4, 2021

Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. The better you understand which option you are at, the easier it will be for the marketing team to develop the right strategy.

Education 158

Education Marketing Weak Development Team Advertising 158

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession. Starting sales from scratch.

Outbound 183

Outbound Technical Advisors Weak Development Team Customer Experience 183

Ask Benny

AUGUST 27, 2024

This approach risks transforming product teams into mere feature factories, jeopardizing their ability to do both inbound and outbound and deliver substantial value. The Role of the Product Leader Marty underscored that the product leader's role encompasses strategic decision-making and mentoring product managers.

Product Manager 113

Product Manager Product Management Outbound Inbound 113

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. That seems to be when they changed their strategy.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. A genius inbound marketing strategy. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. And really there are five most common market-moving strategies.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

The Product Coalition

JUNE 9, 2023

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

Education 146

Education Marketing Weak Development Team User Testing 146

Intercom, Inc.

MAY 8, 2019

That’s not inherently bad, but that does change a lot about the way that we operate” Meghan Keaney Anderson has been doing just that at HubSpot for the past 8 years, which feels like a lifetime in the world of startups. This is episode nine of Scale , a brand new podcast series on moving from startup to scale up.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Lenny Rachitsky

JANUARY 9, 2024

Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. Most startups, and new product ideas, fail—we all know this—but it’s different when it’s your product. Cold inbound interest: You’re seeing cold inbound interest in your product.

B2C 117

B2C Customer Experience User Friction User Testing 117

Intercom, Inc.

DECEMBER 12, 2018

Strategy first, technology second. But here’s the thing: a tool is not a strategy. The real value marketing software offers is in the strategy and approach it enables. A strategy needs to be the foundation of any marketing stack, one that takes into consideration who you are, what your goals are and who you’re trying to reach.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Sachin Rekhi

MARCH 1, 2011

The area we spent the most time discussing, both during the presentation and during the discussion that followed, was how to hire great engineers for your startup. The other key strategy is to not simply think of people in your network that are actively looking. I know several companies that have successfully hired many folks this way.

Engineering 60

Engineering Startups Inbound Presentation 60

Intercom, Inc.

JANUARY 24, 2019

Mike has been in and around startups for the better part of three decades: as a consultant, as a co-founder and now as the Managing Director of Salesforce Incubator, which propels new startups into the marketplace. He joined me for a chat that ranged from the role of AI to how they choose startups to incubate. Short on time?

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Intercom, Inc.

JANUARY 5, 2023

By determining these costs, you can draw useful insights for strategies to tackle them. I tried to correct the error of my ways from an early consulting career by joining a startup company in the customer service IVR service bureau field. ” No inbound chat, no inbound email. Getting rid of friction.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

How is the strategy here different for current MBA students? Basically, the strategy is similar. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product. You often see entrepreneurs move into a product management role after their startup.

Technical Advisors 98

Technical Advisors Feedback Software Product Manager Product Management 98

The Product Coalition

FEBRUARY 22, 2021

Considering how multifaceted and cross-functional Product roles are, it is incredibly easy for Product Managers to get lost in the flurry of inbound requests. Startup veteran and investor, Keith Rabois touched upon this in his lecture How to operate ¹ Actually, what I would recommend is doing what I call a calendar audit.

Product Manager 131

Product Manager Product Management Technical Review Management 131

Userpilot

AUGUST 30, 2024

Competitor analysis reports often include data on audience, pricing , features, marketing strategies , and SWOT. Assess your competitor’s marketing strategies Next, study how your competitors market their products. Look into their pricing tiers, freemium options, discounts, and bundling strategies.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. See more in Lena’s talk about building an innovation team and a “startup” within a larger organization on Product Drive or watch a shorter interview with her on that topic here: 6. How to create a scalable product organization. Hana Mohan , CEO of Magic Bell.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Marc Andreessen famously defines product-market fit as : “The moment when a startup finally finds a widespread set of customers that resonate with its product.”. First the features, then the inbound marketing.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

NOVEMBER 17, 2021

Several recognitions, including The Economic Times Startup Award as the 2021 Bootstrap Champ. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. Certain functions like people management and accounts are central, while specific product strategy and development happen separately.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. That’s quite a large market.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video. Customer pain points. Decision-making.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

The Product Coalition

JULY 1, 2019

creating strategies and business models, setting goals, prioritizing idea, execution and validation using GIST. HubSpot, a maker of inbound marketing and sales cloud tools, measures the number of active teams they serve, as the tools is of highest value for teams. Use Data to Build a Better Startup Faster”. Barcelona?—?July

KPI 113

KPI Data Visualization Workshop Analytic Tools 113

Brian Balfour

OCTOBER 13, 2017

Content and inbound sales was the bread and butter of HubSpot's history. The ARPU of the $25/user tier just didn't support the higher CAC channels of content and inbound sales. Phase Five: Strategy Shift, Changing Everything About 18 months in after a number of twists and turns we had the four fits.

Framework 111

Framework User Testing Customer Experience Inbound 111

Intercom, Inc.

FEBRUARY 28, 2019

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. They’re created by inbound demand. Kieran : This is really part of trying to figure out that product-led growth strategy. And our tech has gotten a lot better for bigger companies. That’s what helped us to grow.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Amplitude

JULY 17, 2019

The podcasts featured in this list cover a range of analytics topics including behavioral analytics , SaaS business strategies, campaign performance analytics, and data visualization techniques. Inbound Insights from Marketing Professionals: Traffic and Leads Podcast. Best Big Data Podcast To Help You Visualize Your Data: Data Stories.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

freshtrax

SEPTEMBER 24, 2019

Has Adjust changed its business strategy in Japan over time? A: The fundamental strategy of providing best-in-class mobile business intelligence has not changed. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. For us, it was clear that startups and small businesses were the types of businesses we understood.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. As a small company or startup, you probably deal with all kind of different things when starting your business. And it will be a great inbound marketing channel for new prospects too.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. This is not contradictory but rather complimentary.

Outbound 45

Outbound Analytic Tools Inbound Research Software 45

Revulytics

FEBRUARY 12, 2019

In defense of decreased multi-tasking, the author says “many businesses are beginning to organize customer engagement, strategy, and product development responsibilities among different people within product teams.” But can you be just a technical product manager or just a strategic one?

Data Visualization 66

Data Visualization Product Manager Product Management Outbound 66

The Product Coalition

OCTOBER 29, 2018

Oh, remember to flip on the profile setting that indicates openness to new opportunities to multiply your inbound recruiting. AKA “LinkedIn for startups.” every now and then you can read about a startup that just raised a big round of funding. inbound) Recruiter ?—?depending What is its exit strategy? AngelList ?—?AKA

Inbound 60

Inbound Product Research Startups Weak Development Team 60

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. It’s also one of the marketing traction channels that Justin Mares highlights in his book, Traction: A Startup Guide to Getting Customers. Best practices for implementing it. Let’s get started.

Research Software 98

Research Software Engineering User Testing Marketing 98