Userpilot

MAY 30, 2025

Reevaluate and refine your metric framework As your app evolves (whether through new features, market shifts, or changes in user behavior), you revisit your chosen metrics to ensure youre constantly measuring what matters most and can respond quickly to emerging opportunities. Retention rate formula. Crash rate formula.

Onboarding KPIs

Userpilot

FEBRUARY 12, 2025

There are many ways to approach this, but my favorite is how Duolingo created a Markov model around their main business KPI (DAUs) to grow it. In the same way, you can start from your business KPI and then break it down into sensitive metrics you can act on. Brainstorm hypotheses: It turns out user activity dropped on new users.

Feedback Software

Product Talk

MARCH 12, 2025

Customers are rarely the best people to design a solution that will work for most of the market. They also have a KPI/Metric Tree that sits above their opportunity solution trees. He adds that he likes the KPI/Metric Tree because Flat lists (to me) always felt like a place where things go to die. There is truth to that.

Feedback Software

Userpilot

JUNE 1, 2025

Conversion tracking and Cloud Functions: mark any event as a KPI and trigger workflows like emails or reward grants the moment it fires. Its ideal for performance-marketing and UA teams that need iron-clad install tracking, deep fraud protection, and plug-and-play integrations with every major ad network.

Data Visualization

Mind the Product

JULY 8, 2021

Time-To-Market (TTM) is a hot topic presented and explained by a lot of product people. This article will drive you through the journey on how to apply TTM KPI in your organization. What is Time-To-Market? Read more » The post Applying a ‘Time-To-Market’ KPI in product appeared first on Mind the Product.

KPI

Userpilot

JANUARY 15, 2024

With an abundance of product analytics to track, having a robust SaaS KPI dashboard is essential to monitor the metrics that matter most. What is a SaaS KPI dashboard? A SaaS KPI dashboard is an analytics reporting tool that helps SaaS companies monitor, measure, and improve the performance of their product or business.

Onboarding KPIs

Street Smart Product Manager

SEPTEMBER 9, 2017

What’s the #1 KPI you should sign up for as a product manager? It’s not on-time delivery, the number of bugs or features per release, innovation success, speed-to-market, sprint velocity, uptime, or even customer satisfaction. Those are interesting to track, but none of […].

KPI

Userpilot

JUNE 1, 2022

In this article, you will learn: What is a KPI in SaaS? KPIs vs. Metrics. Why is it so important to track KPI, metric, or measure? A key performance indicator (KPI) is a measurable value that shows how effectively a company is meeting key business objectives. When you add context to a metric, you get a KPI.

Onboarding KPIs

Userpilot

FEBRUARY 5, 2023

Do you need some behavioral KPI examples to understand what metrics to track and why? Behavioral key performance indicators (KPIs) can help you understand user experience and measure feature adoption. TL;DR Behavioral KPIs refer to metrics that track and measure customer behavior and engagement with your products or services.

Onboarding KPIs

Pragmatic Marketing

MAY 7, 2019

Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. Moreover, marketing teams can easily identify and assess different channels and tactics thanks to modern marketing-monitoring tools, like SERP Tracker. Why do you need marketing KPIs?

KPI

Pragmatic Marketing

MAY 7, 2019

Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. Moreover, marketing teams can easily identify and assess different channels and tactics thanks to modern marketing-monitoring tools. Why do you need marketing KPIs? Ignoring/Lacking Marketing KPIs.

KPI

Alchemer Mobile

DECEMBER 27, 2022

It is an indispensable KPI because it indicates how many of your users have stayed loyal. . This metric is difficult to grow organically; therefore, retention numbers should be a major KPI from day one. Session length is a good KPI to use as a baseline for app engagement. Churn rate is the opposite of retention rate.

Feedback Software

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs

The Product Guy

OCTOBER 4, 2019

I took Pragmatic Marketing and started a regular meetup group with friends I made in that class. Centralize KPI Reporting. The OKR approach doesn’t work without product KPI’s, and product KPI’s don’t work without measurements. Without centralized KPI tracking, we would’ve missed a lot of customer and business value.

Reporting Tools

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs

Oren Steinberg

MAY 3, 2018

How to set product KPI without being limited by data? Why do we base product KPI on data to begin with . Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. Defining product KPI based on existing data is like looking for the solution under spotlight.

KPI

Intercom, Inc.

NOVEMBER 14, 2018

For our inbound leads – new leads that are generated by marketing activities – we track: Sales eligible lead delivery: The total number of inbound leads across all channels that are passed from the marketing team to sales based on shared qualification criteria. This KPI is also referred to as Marketing Qualified Leads (MQLs).

Data Visualization

Roman Pichler

APRIL 13, 2021

But the second part, acquire an initial user base , would require the introduction of a new KPI in order to understand if the acquisition goal has been met. To do so, I might measure market share, for instance, by tracking the product’s position in the appropriate app store. Step 3: Add Health Indicators.

Feedback Software

Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

User Testing

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization

The Product Coalition

NOVEMBER 13, 2022

If your market penetration is currently 50%, the obtainable market is about $22M. Can you identify market segments and customers to whom it will be most applicable initially? For the e-signature example from the previous article, you could conceive the market ask using the framework below. KPI-1 : Cycle time reduction.

KPI

Mind the Product

MARCH 8, 2019

This rapid growth hasn’t been achieved by paid marketing; product evangelism has been the biggest driver of growth. Define a KPI to track process. Build stuff and try to improve KPI. This can be counter-intuitive, as it means revenue isn’t a top priority in the short term, but in the long term it means the business will grow.

KPI

The Product Coalition

AUGUST 26, 2022

Articles with life hacks on how to solve the “Sales vs. Marketing” problems are all over the web. Marketing is responsible for lead acquisition and its cost. As a result, if the marketing team does a great job on the cold channel, it leads to a drop in certain metrics of the sales team as they are out of the marketing competencies.

Analytic Tools

The Product Coalition

JULY 1, 2019

In practice companies struggle with settling for just one top KPI, and with good reason. North Star Metric, One Metric, top business KPI?—?are At its heart, the core mission of every org is to deliver value, ideally to a big market, and to capture value back. sales, marketing, business dev, finance etc.

KPI

Mixpanel

MAY 27, 2021

With the right Growth KPI in place for active usage, you make a tangible impact on the business when you improve the number. Making that a Growth KPI would have shown a dip in your operation fairly early on, signaling a need for some changes. Step one is to define the Growth KPI in your analytics tool. How to get started.

Data Visualization

Userpilot

OCTOBER 5, 2021

What are KPIs? KPI stands for key performance indicators , and they are a way for you to understand the performance against the key results that you have set. Let's tap into our examples again and look at how we might understand performance with a KPI example added: Real-world example: Objective: Reduce body fat %.

Onboarding KPIs

Mind the Product

MAY 2, 2017

I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. Design to Your KPI. I don’t think that the sheer number of UFs sold was Starbucks’ leading KPI for this product.

KPI

The Product Bistro

JULY 12, 2016

An interesting role play, Steven lined up 6 victims willing participants, to represent the major functional groups in an organization, Product Management, Operations, Sales, Marketing, Customer Support, and Development, providing each of them a backstory to guide their motivation. The exercise was interesting.

Weak Development Team

Alchemer Mobile

MARCH 26, 2021

Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. In app marketing, less is more. Don’t get us wrong – we think it’s incredibly valuable to have one KPI that gives a pulse on the entire customer experience. Make each message count.

User Testing

Mind the Product

NOVEMBER 16, 2018

But marketing and sales need to be engaged with the development process to help make it successful. At FreeAgent, as soon as a KPI goes red, a team can switch off whatever they’re doing and divert resource to fix it. Product considerations must still be looked at.

Onboarding KPIs

Userpilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. That said, let’s explore the most critical product marketing metrics to track, along with the latest benchmarks in 2024: Check out the 2024 Benchmark Report. Book a Userpilot demo to see how you can track all your metrics in one place.

Onboarding KPIs

ProductPlan

AUGUST 17, 2020

Each phase of the journey has pretty clear stakeholders, for example, generating awareness is usually assigned to the marketing team, and the customer success department usually owns the support experience. Generating awareness includes all of the things your marketing department is doing to reach new prospective customers.

Onboarding KPIs

The Product Coalition

OCTOBER 12, 2020

The reality was, though, that Covid had impacted marketing budgets across all industries, most of the time in a drastic way. The big issue was that in the context of very low budget, the extra data was just a nice-to-have for marketing teams. Very quickly, we were able to build a significant lead flow (up to 350k ARR by end of April).

Startups

Product Management Lessons from the Trenches

SEPTEMBER 11, 2018

It’s Monday morning and you just launched a marketing campaign to promote a new feature. As the PM, your job is to find out how the campaign is performing, how the feature is working, how users are reacting to the new feature, what impact has the feature had your engagement and business KPIs, etc.

Data Visualization

Mironov Consulting

FEBRUARY 6, 2020

And I entirely reject gross revenue as a company-wide KPI. Companies in the foreign exchange markets make a lot of money. IMHO, setting gross revenue as a primary KPI encourages sloppy short-term thinking, whale hunting, and fictitious business cases. Yet it’s the first KPI proposed by many exec teams.

B2B

Alchemer Mobile

AUGUST 27, 2020

Success is understanding how the product fares in the market, and being able to adjust properly, pivot, and quickly make decisions based off of customer feedback. Go beyond NPS as a core KPI. The vocal minority has a lot to say, and product professionals and marketers must listen to the group’s feedback and respond to it accordingly.

User Testing

Mind the Product

JANUARY 23, 2018

3) Embed the Mission and KPI Within the Teams. Above all, the validity of the KPIs must be revisited periodically. Interesting to note were the iterations around defining and meeting KPIs – adopting lean principles to remain relevant to changing market needs and business environment.

KPI