Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.

Agile 100

Agile Roadmap Magazine Marketing 100

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. “The Inevitable” by Kevin Kelly.

Books 150

Books Technical Review Marketing User Testing 150

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Product Innovation Educators

JUNE 7, 2021

She has designed products with LinkedIn, Zynga, Yahoo! and many others, as well as founding three startups, and the online design magazine Boxes and Arrows. Summary of some concepts discussed for product managers. [6:13] If you’re moving into a new market, run lots of experiments to test hypotheses.

Books 220

Books User Testing Magazine Weak Development Team 220

Userpilot

NOVEMBER 17, 2024

He could identify which aisles get the most traffic, how long people linger at the magazine rack, and whether those “Try our new Krusty-O’s!” These are just a few ways acting on product analytics can empower Apu, optimizing decision-making, and enabling smarter resource management. ” signs actually work.

Data Visualization 93

Data Visualization Analytic Tools Software Review Feedback Software 93

The Product Coalition

FEBRUARY 16, 2024

An app designed to help tourists navigate attractions was launched through a partnership between the BVI Chamber of Commerce and… Continue reading on Product Coalition »

Magazine 146

Magazine Product Marketing Marketing Development 146

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Product Management University

OCTOBER 25, 2021

The goal is to help them succeed right out of the gate with stronger market and customer domain expertise. Also on tap this month, overcoming a few myths behind product marketing and the importance of the agenda for a demo discovery meeting. Product Management. The Biggest Reason You Need a Product Manager Farm Team.

B2B 130

B2B Product Management Product Manager Product Research 130

Product Management University

SEPTEMBER 24, 2021

The highest performing product management teams know the market as well or better than they know their products. A regular cadence of job rotation is an easy way to keep the product management cupboard stocked with market expertise. Blog: High-Octane Product Management. Product Management Playbook.

B2B 130

B2B Product Management Product Manager Magazine 130

Intercom, Inc.

FEBRUARY 2, 2022

Advertisements are inescapable – they’re on the side of our bus to work, they’re in the magazine we’re reading, and they’re infiltrating our social media feeds, podcasts, and television shows. “As sharing with product, marketing, sales, and finance teams) and reaching wider to connect with other stakeholders who are keen to collaborate.

Data Visualization 221

Data Visualization User Testing Technical Review Magazine 221

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. 2D animation video production is an exciting and super-creative process.

Airlines 158

Airlines Magazine Advertising Travel 158

The Product Coalition

APRIL 26, 2021

JTBD is a great tool for understanding what you can do for your customer and helping you develop a product (or feature set) around that. The challenge with JTBD when you start working on your Go-to-Market is that it can be harder to do target marketing than traditional approaches, but this challenge is where the opportunity lies.

Marketing 95

Marketing Outbound Strategy User Testing 95

Product Management University

SEPTEMBER 21, 2018

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

Vision 113

Vision Magazine B2B Blog 113

Product Management University

AUGUST 12, 2021

A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles. This month we also have a little fun with the REQUEST A DEMO button on your website, product launches and when it might be time for a product management and product marketing makeover.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. As Product Management Goes, So Goes the Rest of the Organization. Why You Should Give Your Product Portfolio a Good SWOT. Product Management Playbook.

B2B 130

B2B Product Management Product Manager Magazine 130

The Product Coalition

OCTOBER 25, 2021

First, I start with the puzzle magazine. Then I do some nonograms, and that concludes the part that I like in the puzzles magazine. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Are Your Product Metrics Well Defined? I have a very specific order in which I read it.

User Testing 192

User Testing Magazine Product Research Research Software 192

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Product Management University

MAY 24, 2017

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. In This Issue: Blog: High-Octane Product Management.

White Paper 100

White Paper Demo Customer Feedback User Testing 100

Product Management University

JUNE 6, 2018

The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. But identifying the problems that are most critical to your target customers is like finding a needle in a haystack.

Vision 100

Vision Magazine B2B Blog 100

Mind the Product

MARCH 23, 2017

Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry. After her work on the Creative Cloud, Lea went on to manage the consumer business at Adobe where she had responsibility for all marketing, product, and engineering.

Research Software 123

Research Software Enterprise User Testing Workshop 123

The Product Guy

FEBRUARY 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Mind the Product

FEBRUARY 25, 2020

In her 2019 #mtpcon London talk – The Secret Sauce to Hiring Great Product People , Kate Leto talked about getting your team right from the start. We all know that bad hiring decisions can be costly and Kate explained that, while we often think about product/market fit , we rarely think about person-organisation fit.

Weak Development Team 169

Weak Development Team User Testing Workshop Magazine 169

ProductPlan

JUNE 5, 2020

According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

Intercom, Inc.

JANUARY 16, 2020

Here are five quick takeaways: In 2011, Forbes Magazine called RealtimeBoard (Miro’s previous iteration) “a virtual whiteboard on steroids” We chatted to Andrey about this description to see if the shoe still fits today. We have a (pricing) plan for consultants with our product who we know will work with multiple customers.

Research Software 250

Research Software Data Visualization User Testing Customer Experience 250

Userpilot

JULY 20, 2024

Here are five key positions along this career path: Junior UX Designer UX Designer Senior UX Designer Experience Strategist Lead Experience Strategist/UX Director To become an experience strategist, start by pursuing a relevant educational background, such as a bachelor’s degree in design, psychology, marketing, or a related field.

Data Visualization 93

Data Visualization Analytic Tools Research Software Feedback Software 93

The Product Coalition

OCTOBER 19, 2020

In 2000, Sergey Brin interviewed for Internet Magazine and said: “ when users come to Google.com all they want to do is search. And that’s our product “. You can find detailed guidance for this in the first part of my e-book “ Speed-Up the Journey to Product-Market Fit “. That wasn’t what we had in mind.

User Testing 88

User Testing Magazine Technical Review Customer Feedback 88

Messages that Matter

SEPTEMBER 26, 2017

The “Back to School” issue of “Pragmatic Marketer” is a classic example of nurture marketing at its best. The quarterly magazine put out by Pragmatic Marketing is jam packed with articles that B2B product managers, product marketers and marketers will not just want to read, but identify takeaways they can put into action immediately.

Magazine 40

Magazine Marketing B2B Article 40

Intercom, Inc.

APRIL 18, 2019

A study by HBR found that the 13 companies in the Fortune 100 that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market cap growth. No, 42% of startups fail because they didn’t solve a market need. Once you’ve figured that out, the software will naturally follow.

Outbound 112

Outbound Customer Experience Education Airlines 112

Business of Software Conference

NOVEMBER 1, 2018

Shawn Anderson & Shane Corellian – Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy – Why “Customer First” Always Fails, And What To Do About It. Rahul Vohra – The Product-Market Fit Engine. Jared Spool – Design Metrics That Matter.

Software Review 53

Software Review Magazine Workshop User Testing 53

Pragmatic Marketing

NOVEMBER 14, 2018

While op-eds are often used to push political agendas, they can also be used by marketers to share perspectives on new products and innovations entering the marketplace. Is this a true story or a journalist’s one-sided opinion on Apple’s latest product releases? Why Op-Eds Matter to Marketers. Influential.

Magazine 70

Magazine Article Advertising Blog 70

Mind the Product

APRIL 11, 2017

Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry. After her work on the Creative Cloud, Lea went on to manage the consumer business at Adobe where she had responsibility for all marketing, product, and engineering.

Research Software 70

Research Software Analytic Tools User Testing Product Research 70

Userpilot

JULY 24, 2024

TL;DR This is a professional who optimizes the end-to-end customer journey in SaaS by developing strategies and features to enhance user satisfaction, engagement, and retention throughout the product lifecycle. A CX product manager is responsible for understanding customer needs, behaviors, and pain points. Book a demo today!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Innovatemap

JULY 8, 2021

Janes also lauded more complex illustrations from Deborah Lee , which have been featured in a 2020 Adobe commercial, Scientific American magazine, Procreate, and more. “I Innovatemap’s Jon Moore (Principal, Product Design) celebrates it as an example of MacDonald’s “clean visual style, attention to detail, and UI intuitiveness.”.

Magazine 52

Magazine Research Software Branding Healthcare 52

Gainsight

APRIL 21, 2022

Since 2021, we have seen more product-led hypergrowth than in years past. According to an October 2021 Wired Magazine article titled “Earth’s Unicorn Population Is Exploding,” it was revealed that a record-breaking 264 companies were hitting “unicorn” status in the US, with VC investment hitting $240 billion. Product Analytics.

Customer Experience 52

Customer Experience Analytic Tools Data Visualization User Testing 52