Product Management University

OCTOBER 16, 2023

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! It sounds strategic. You bet it does!

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Positioning Product Research User Friction Differentiation 147

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Product Innovation Educators

FEBRUARY 1, 2021

How product managers can use visual storytelling to make their ideas stand out. As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers become product masters. Product managers must communicate their ideas to others in ways that are clear and solicit feedback.

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

Technical Review 398

Technical Review Product Manager Product Management Research Software 398

Lenny Rachitsky

NOVEMBER 12, 2024

For more: Hire your next product leader | Favorite Maven courses | Lennybot | Podcast | Swag Subscribe now I believe the future of product management looks like Tal Raviv. He’s an individual contributor (IC) PM who leverages AI tools and a suite of productivity systems to get more done with fewer resources (and management layers).

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Product Research Reporting Tools Data Visualization Product Manager 115

The Product Guy

APRIL 9, 2020

For product managers, it’s even more important because we intersect with different people in different scenarios every day with the ultimate goal of aligning the product to the customer and the business. . Form a high-level understanding of the alignment in your relationship (positive, negative, or neutral).

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Framework User Testing Product Research Weak Development Team 473

The Product Manager Coach Blog

JANUARY 14, 2025

When Jane, a seasoned product manager, started her new role at a fast-growing SaaS company, she was ready to make an impact. Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. But within a month, she felt like she was treading water.

Data Visualization 93

Data Visualization Customer Feedback Strategy User Friction 93

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

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Positioning Product Research Construction Workshop 130

Product Management University

OCTOBER 19, 2023

With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. How you design and build products doesn’t change in a portfolio management model. [company name1] and [company name2] partner to empower manufacturing supply chains with automation.

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Product launches Product Research Weak Development Team Vision 264

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework. Steps to create compelling product messages.

Messaging 105

Messaging Framework Feedback Software Research Software 105

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? This helps you stand out and connect more deeply with your target market.

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Messaging Research Software User Testing Analytic Tools 111

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

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The Product Coalition

APRIL 11, 2023

Silencing Doubts During Product Strategy As a seasoned product manager, I have experienced this struggle many times. They need to feel positive, focused, and supported to do their best work. I also learned that cultivating a positive mindset is not a one-time event but an ongoing process that requires consistent effort.

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Positioning Product Strategy Strategy Presentation 158

Lenny Rachitsky

AUGUST 20, 2024

how AI is getting closer to replacing PMs , which parts of the job are most likely to be impacted ), so I wanted to take this week to share an important message: I believe that product managers are the best -positioned role in tech to thrive in a world of AI. In fact, many jobs will start to look more like product management.

Positioning 143

Positioning User Friction Weak Development Team User Testing 143

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Dan Olsen is a returning guest to the podcast.

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User Testing Product Manager Product Management Data Visualization 273

Messages that Matter

AUGUST 26, 2024

Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. The team’s first action is to interview channel partners on the team and the group providing feedback.

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Messaging Product Research Weak Development Team User Testing 40

Product Innovation Educators

JANUARY 29, 2024

How to become an emotionally fit product leader We are talking about mental health for product managers and leaders—specifically product managers moving into leadership roles and those who are already in leadership roles. Summary of some concepts discussed for product managers [2:55] What is emotional fitness?

Leadership 269

Leadership Product Research Product Manager Product Management 269

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. He is also the Chief of Teaching and Facilitation at StoryBrand, a Nashville-based company that helps organizations across the globe clarify their messages so their organizations will grow. Summary of some concepts discussed for product managers. [2:51]

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Framework Marketing Transportation Product Manager 236

Product Innovation Educators

SEPTEMBER 18, 2023

How to stand out as an applicant for a product management position We are talking with Erika Klics. Erika is a former Head of Talent for tech companies who became a Job Search Strategist for startup and scaleup Directors, VPs, and department Heads for Product Management and other functions in tech.

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Weak Development Team Feedback Software Product Research Research Software 290

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

UX Planet

DECEMBER 16, 2024

Position the button in a layout where users expect to see it, and use a contrasting color to attract more attention toit. If the payment wasnt processed, show a red cross error with a message about what wentwrong. Ensure the button can be activated with a keyboard and focus changes are managed during state transitions.

Feedback Software 105

Feedback Software Customer Experience Systems Review User Testing 105

Userpilot

MAY 8, 2024

In-app messaging tools are powerful communication channels that improve app retention and enhance brand loyalty. As smartphones increasingly become central to the routine life of the modern person, in-app messaging enables you to engage your audience with just-in-time support. Intercom – best chatbot tool for in-app messaging.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Reporting Tools 105

Folding Burritos

FEBRUARY 13, 2018

In my previous post , I described a way to think about our internal product communications, and how that can help us optimize our time and make us more effective as Product Managers. This is why I’m creating a tool designed specifically for Product Managers to streamline and automate many of their internal product communications.

Data Visualization 397

Data Visualization Reporting Tools Technical Review Customer Experience 397

Product Innovation Educators

JULY 15, 2024

Mastering product lifecycle management – for product managers Watch on YouTube TLDR Product lifecycle management is key to successful product development and innovation. For software and SaaS products, development and lifecycle management often overlap.

Feedback Software 233

Feedback Software Research Software User Testing Customer Feedback 233

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative.

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Data Visualization Product Research User Testing Reporting Tools 218

Product Innovation Educators

AUGUST 26, 2024

The future of culture and teams in the age of AI – for product managers Watch on YouTube TLDR: AI is reshaping how we work, especially in product management. Introduction Artificial intelligence (AI) is changing how we work, especially in product management.

Data Visualization 290

Data Visualization Generative AI Research Software Artificial Inteligence 290

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. Summary of some concepts discussed for product managers. [2:14] 2:14] What is brand storytelling?

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Branding Data Visualization Magazine Customer Feedback 256

Alchemer Mobile

DECEMBER 28, 2021

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Alchemer Mobile

FEBRUARY 2, 2021

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Now it’s time to put your app and positioning to the test. App promo videos take your marketing to the next level by bringing your messaging to life. Three Months Before Launch: Lay the Groundwork.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Alchemer Mobile

NOVEMBER 21, 2022

A positive outcome of identifying your fans is identifying the people who are most likely to say great things about you and who’ve already raised their hand and said, “We love this brand.”. The best way to give your customers a positive experience? Message centers. Message center. Communication. Love Dialog.

Customer Feedback 244

Customer Feedback User Testing Feedback Software Product Research 244

Alchemer Mobile

MAY 17, 2022

You can use this data to track changes in customer emotion and hone in on why customer feelings changed, positively or negatively. Message centers do exactly that by providing a two-way channel where customers can relay feedback, while giving you the opportunity to respond directly.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

UX Planet

JANUARY 22, 2025

Combined, these tools amplify the brands reach while reinforcing its core message across digital ecosystems. Consider the following elements: Brand Strategy and Positioning: Before embarking on a digital brand makeover, financial institutions must clarify their mission, values and brand promise.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

Alchemer Mobile

AUGUST 26, 2021

Message centers or two-way feedback portals. A message center provides a two-way conversation channel to do just that. As we mentioned in the section above, you can set up your mobile feedback system so that unhappy customers are directed to your message center rather than the app store. Share with your team.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

The Product Guy

JULY 11, 2024

While storytelling can be a powerful tool in product management, it is not without its challenges. Challenge: Ensuring Authenticity Authenticity is vital in storytelling, but maintaining it can be challenging, especially when trying to present a positive image. Solution : Be honest and transparent about both successes and failures.

Data Visualization 150

Data Visualization Product Manager Product Management Feedback Software 150

Product Talk

JANUARY 24, 2024

LinkedIn: A Low Barrier to Entry, But Requires Time and Energy to Succeed Ben Echols is the CEO and Co-Founder of Nemo , a tool for product and engineering managers to create always-updated visual diagrams, tables, and other views of the multiple domains they have to think about.

Research Software 285

Research Software Feedback Software User Testing Customer Experience 285

The Product Coalition

MAY 11, 2021

Two weeks later, I joined the company as Head of Product and manager of a team of 15 people I have never met before and I would not meet in person for at least the next 3 months. The answer was: ‘You talk to the Product Manager’. And don’t find excuses not to communicate when you have an uncomfortable message to share.

Leadership 187

Leadership Feedback Software User Testing Customer Feedback 187

Intercom, Inc.

APRIL 26, 2022

For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more. With Intercom, you can streamline customer query messages across all of your key digital channels so that your team can read, manage, and respond to messages all from one Inbox instead of jumping between tools and channels.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219