How to Build a Product Launch Checklist
ProductBoard
DECEMBER 13, 2023
Your product launch strategy will shape customer perception and determine market adoption, so it’s critical to build an effective product launch checklist to support.
410: Getting attention for a product launch – with Ken Babcock
Product Innovation Educators
NOVEMBER 14, 2022
Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. His name is Ken Babcock, and he is the Co-founder and CEO of Tango. Summary of some concepts discussed for product managers. [3:12]
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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications
From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success
Understanding User Needs and Satisfying Them
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
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How to Navigate a Complex Product Launch
ProductPlan
OCTOBER 20, 2022
After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.
Webinars
Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications
From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success
Understanding User Needs and Satisfying Them
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
The Secret to a Successful Product Launch: Tying Your Launch to Your Roadmap Strategy
ProductPlan
MARCH 29, 2023
Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. To add more complexity to this issue, these teams handling the launch processes typically coordinate their efforts in a tool that is entirely separate from the product roadmap.
The 4 Types of Product Launches
ProductPlan
APRIL 29, 2022
The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.
When Is A Product Launch Not A Product Launch?
The Accidental Product Manager
NOVEMBER 13, 2017
Sansung ran into problems with the launch of the Note 7 phone. For a product manager there can be no bigger day than the day that your product gets launched. However, over at Samsung this is exactly what their product managers did only to have their baby burst into flames and come home.
Top 11 Female Product Management Influencers to watch in 2022
Userpilot
MARCH 8, 2022
Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.
That is each flavour of product manager responsible for?
The Product Coalition
JUNE 24, 2020
What is each flavour of product manager responsible for? In my previous post, I introduced the four different flavours of product manager, depicted by the PM quadrants matrix. What are the four flavours of product manager? As the name suggests, the PM quadrants are four sections, depicted on a 2x2 graph.
Product Portfolio Management & the Strategic Ripple Effect 9 of 10 – The Best Product Launches Launch the Story, Not the Product
Product Management University
OCTOBER 19, 2023
The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?
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What makes an effective product launch pitch? Well, here you go.
The Product Coalition
APRIL 3, 2019
Include wording quirks, pet peeves, if your business name should be shortened or not, words to stick with and words to avoid as well as what you can and can’t say from a legal standpoint. link] What makes an effective product launch pitch? Formatting Do you want people to use underlines, bold text or bulleted lists?
Product Marketing Manager Resume Examples and Templates
The Product HQ
FEBRUARY 1, 2023
Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. Recruiters and hiring managers usually take around 6 seconds to go through a resume.
Online Product Managers Look For Ways To Stand Out In A Crowd
The Accidental Product Manager
MARCH 6, 2023
The ease of doing this is one of the challenges that product managers are facing these days. Online product managers realize this and they are currently looking for ways that they can stand out from among all of the other sellers who are online. Since it is so easy to do, everyone seems to be doing it.
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Managing Manufactured Products: Preparing to Launch
Mind the Product
JULY 24, 2018
In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. Often, these prototypes will demonstrate selected features or subsystems of the final product you intend to launch. Setting the Launch Date. Pricing is set.
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SaaS Product Announcement Examples [+ How To Create Them]
Userpilot
MAY 17, 2022
Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? It's not just about writing one product announcement message.
Product Talk Is Growing: Meet New Instructor Ellen Juhlin
Product Talk
NOVEMBER 16, 2022
Today, we’re excited to announce another new development for Product Talk and yet another way we’re scaling our impact: We’ve expanded our pool of instructors. Meet Ellen Juhlin , a product coach and consultant and Senior Director of Product Management at Orion Labs. Meet product coach and consultant @ellenjuhlin.
How to Break into Product Marketing Management (PMM)
PMLesson's Ace the PM Interview
APRIL 6, 2020
Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?
Announcing Intercom’s new Inbox: The fastest and most powerful inbox designed for scale
Intercom, Inc.
JUNE 8, 2022
Customization that sparks joy: It gives your team the freedom to work how they want – in dark mode, in their language; you name it. A view for managers: A new layout option called Table Layout is designed primarily for shift managers.
Want to become a Product Coach?
The Product Cafe
SEPTEMBER 12, 2023
Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. Is Product Coaching Your Next Calling? . 💬Build Trust with Quick Responses Become a name clients can trust.
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How to Escape the Product Manager Hustle Culture
ProductPlan
SEPTEMBER 15, 2020
The crazy-busy product manager (PM) runs from meeting to meeting without breaking a sweat. How to Escape the Misguided Glory of the Product Manager Hustle Culture. While people around them might see this as a sign of elevated productivity, the crazy-busy PM isn’t fooling anyone. Hustle culture.
SaaS Pricing Models for Product Managers
Department of Product
FEBRUARY 18, 2022
SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.
Follow Reddit in Feedly
Roy Madden
APRIL 9, 2021
Enter the community name or URL in the search bar, for example: Futurology or reddit.com/r/Futurology/. An HR manager wants to keep up with insights and opinions on company benefits. Then, they can layer a Leo Priority for product launches on top of that “Startup” Feed. Lists we like.
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The Ultimate List of Product Management Resources: Books, Blogs, and More
Gainsight
NOVEMBER 20, 2019
To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers.
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Top 45 Product Marketing Manager Interview Questions
PMLesson's Ace the PM Interview
APRIL 25, 2022
Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!
5 Lessons in Designing Physical Products for Software Product Managers
Mind the Product
JULY 17, 2018
In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes. Take a tip from Ford. So think deeply before you take the plunge.
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7 Project Management Principles Product Managers Can Learn From
ProductPlan
APRIL 25, 2019
Product Management. /. Product Strategy. / 7 Project Management Principles Product Managers Can Learn From. 7 Project Management Principles Product Managers Can Learn From. Product managers often think of project managers as tactical professionals. Sierra Newell.
Product Launch Manager
ProductPlan
AUGUST 10, 2022
What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will
How to unlearn. after tasting massive wins?
NextBigWhat
MARCH 26, 2021
For example, if you have had a very successful run with the launch of a product, the chances are that you will be 100% confident that the next product launch will be super hits (in fact much better than the previous ones). First name (Optional). Last name (Optional). Because you know how-it-works.
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Complete Guide—Technical Program Manager Interview Questions & Answers
PMLesson's Ace the PM Interview
JANUARY 12, 2022
Have you been intrigued by the position of Technical Program Manager? But this doesn't mean you can't prepare for and ace your upcoming technical program manager interview. The responsibilities of a technical program manager are a little more big picture than that of a software engineer. Let's take a look! Design TikTok.
Building an API for powerful customer data analysis
Intercom, Inc.
FEBRUARY 4, 2020
Having the right tools in place to manage, access, and analyze that data is critical to getting the right context on your customers, and without that context, relationships are incredibly hard to build. We have also grown an increasingly sophisticated team and infrastructure to help manage our numerous Elasticsearch deployments.
The 15 Best Product Management Software For Your Product Stack
Userpilot
JUNE 8, 2021
Finding the right collection of product management software isn’t easy, especially with hundreds of products available in the market. Today we’re going to help you narrow down your options by compiling a list of the 15 best product management software you can include in your product stack! Final Thoughts.
Product Success and the User Experience: Three Reasons Why UX Must be a Priority
ProductPlan
FEBRUARY 22, 2023
As a product manager, one of the toughest challenges I and my fellow PMs face is prioritizing the right features amongst an ever-increasing influx of data from customer feedback, product analytics, and the never-ending list of stakeholder requests. ProductPlan’s journey to enhance the user experience of Launch Management.
Launching A New Product? Don’t Forget The Rest Of The Company.
The Product Coalition
AUGUST 29, 2018
It is not unusual for a marketing and product professional to find herself in this situation, especially since there are multiple people involved in the process and she is trying to quarterback it and orchestrating a smooth launch. The secret to a successful product launch is in the consistency of the process.
5 Unique Challenges for Mobile Product Managers (and How to Handle Them)
The Product Coalition
SEPTEMBER 28, 2018
By Andre Theus, Vice President of Marketing at ProductPlan Being the product manager in any industry can be an exhausting undertaking. Managing your product’s backlog. Product demos. Product management isn’t for the lazy. But when your product is software that needs to be updated frequently?
Follow Reddit in Feedly
Roy Madden
OCTOBER 27, 2020
An HR manager wants to keep up with insights and opinions on company benefits. To stay on top of people’s opinions of company benefits and work/life balance, an HR manager followed subreddits about the company, and subreddits about the areas like r/HumanResources and r/CareerSuccess. Lists we like.
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Is Product Management Certification Right For You?
PMLesson's Ace the PM Interview
JULY 13, 2020
Product Managers are often called “Product CEOs” or “Mini GMs”, but they rarely have direct control over the inputs that lead to successful products. There’s no set skillset or formal certification for PMs like there is for Project Management (PMP). Shipping product to real users. So how do you decide?
Top 7 UX Research Agency in 2023
UX Studio: Product Management
DECEMBER 7, 2022
From many clients, we’re proud to say that we worked with names such as Netflix, Google, HBO, Zignaly, and IncQuery Labs. The UX research consulting earned a global name with its research expertise, educational content, training, and UX consultancy services. . Both of these writings have been cited in thousands of articles. .
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Product Operations: How Do We Know if it is Even Working
ProductPlan
JULY 27, 2022
Increasing the efficiency of the product team followed as a close second with 52%, and then enabling internal teams with product education at 43%. Owning and managing the product stack, owning and managing product analytics, and creating customer feedback loops rounded out the top six responsibilities, all checking in at 42%.
TEI 204: Do you know if your Go-to-Market strategy is ready to go – with Mike Smart
Product Innovation Educators
NOVEMBER 26, 2018
How product managers combine process and metrics to achieve a successful product launch. Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, but not always, and that is a waste. Innovation Quote.
Product Operations: How Do We Know if it is Even Working
ProductPlan
JUNE 10, 2022
Product ops has become more commonplace and established. Namely, what are they doing, and is it making a positive difference? Product leaders are already facing challenges when evaluating the work of product managers. They now have the additional burden of assessing the efficacy of product operations.
Webinar: What to Do Before and After a Mobile App Launch to Improve Customer Experience
Alchemer Mobile
NOVEMBER 25, 2019
This is the last webinar in our Essentials of Product Innovation Series, and today we’re going to be talking about product launches. So let’s dive right in and start first by demystifying a belief that I think a lot of people have, which is that your product launch is a singular moment.
Product Satisfaction Survey: 35+ Question Examples [+ Survey Templates]
Userpilot
AUGUST 14, 2023
What is a product satisfaction survey? A product satisfaction survey, as the name suggests, is a type of survey that measures your customer’s overall satisfaction with a product or service. NPS questions) Based on your experience with our product, how would you rate your likelihood of recommending it to others?
Why You Need A Product Marketer Right Now & How To Hire Them
Userpilot
OCTOBER 29, 2020
Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).
Get Ready for MTP Engage Hamburg
Mind the Product
FEBRUARY 21, 2017
His fourth startup NumberFour is one of the most curiously awaited product launches in 2017. In his talk he will also share what it takes to approach such a complex product as a broad platform, why he made the development of dedicated tooling a priority for NumberFour and how he plans to grow adoption of NumberFour.
Grammarly's 90 million ARR story!
The Product Cafe
JANUARY 2, 2023
Hello, all you product-loving folks! 🥰 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, and more. ☕ Thank you for reading Product Café’s newsletter ☕️ Subscribe for free to receive new posts every week!
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