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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

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The Scooter Platform Play: Why scooter startups are important and strategic to the future of transportation

Andrew Chen

Like a toy, a scooter seems underpowered vs other transportation options. What’s the market size on that?? :). When you’re the first look and the highest frequency place to start your trip, it’s the pole position in consumers’ minds. It only takes you on short trips – a few blocks at a time.

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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

Specifically, we will learn about a 7-part framework for marketing communications. Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. 17:48] How do we apply these story elements to marketing?

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Product Managers Deal With The Problem Of Too Much Sand

The Accidental Product Manager

If you don’t believe that the market for sand has been hot, hot, hot then all you have to do is look back to 2014-2015. Back then, the business of sand was such a hot place to be that the combined market value of the six companies that were either wholly or partially dependent on the sand business was a cumulative US$18B.

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The E-Scooter Market is in High Gear, But Are Commuters Pumping the Brakes?

DISQO

Bird’s breakout success and noble mission has inspired Alphabet, Uber, Google Ventures , and even Ford to explore opportunities in the last-mile mobility market and make major investments in electric scooter startups. What would inspire more commuters to use these new means of transportation instead of driving, walking, or hailing an Uber?

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On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.

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On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Founded in 2009 and officially launched in 2011, Uber Technologies Inc.