Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Johanna Rothman

MARCH 22, 2023

Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. I will also work with all the people in Sales, Marketing, Training, and anyone else who wants to see the demos and data to make sure they understand what they see.

Data Visualization 88

Data Visualization Workshop Demo Sales Training 88

Product Management University

FEBRUARY 16, 2017

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc.

Framework 100

Framework Product Management Product Manager Sales Training 100

Gainsight

AUGUST 31, 2022

Because it’s a part of your go-to-market organization, every CX employee will benefit from learning the fundamental skill sets and techniques in which your salespeople are trained. You may have more revenue in your install base than your bookings target for the year, and a big piece of that revenue consists of expansion dollars.

Data Visualization 52

Data Visualization Sales Training Customer Experience Construction 52

Pragmatic Marketing

AUGUST 3, 2018

One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 3, 2018

One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 1, 2018

One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Intercom, Inc.

SEPTEMBER 10, 2018

That means more than ever they need to practice and prepare by leveraging battle cards, tailoring sales scripts to real-time conversations, and role playing. At Intercom, reps go through chat-specific training and certification programs to verify that they have successfully gained these skills.

Customer Experience 132

Customer Experience Research Software Product Research Data Visualization 132

Product Innovation Educators

JANUARY 10, 2022

We’ve been taught to keep iterating until you find product market fit—just keep trying different things. Logistics: How does the solution get to customers (support, sales, training customers, professional services)? 9:05] Why did you write Radical Product Thinking: The New Mindset for Innovating Smarter ?

User Testing 90

User Testing Product Management Product Manager Vision 90

The Product Guy

JUNE 15, 2017

Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Ask co-workers in Sales and/or Business Development about common sticking points that prevent a deal from closing. (Or Or if your company is more Marketing-centric, sync with the Marketing team.).

User Testing 117

User Testing Feedback Software Customer Feedback Research Software 117

Amplitude

MARCH 11, 2020

Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. We have a similar tool on our marketing site. Planned work shows disappointing results.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

The Accidental Product Manager

MARCH 11, 2019

Although this was a new market for me, it sounded interesting and I felt that I could provide value as a product manager. However, one of those weeks was filled with sales training for a batch of new sales people that had just been brought on. I actually worked for this company for a total of three weeks.

Product Management 99

Product Management Product Manager Weak Development Team Management 99

Business of Software Conference

NOVEMBER 30, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And just for argument’s sake, let’s say the thing is, you know, I manage a sales team, or I manage training for a sales team. April Dunford BoS USA Online 2020 from Business of Software Conference.

Research Software 64

Research Software User Testing Positioning Product Research 64

B2B Product Management

DECEMBER 6, 2016

The Outbound PM role : As an outbound PM, you do the market research. You identify the target market, the market size, you build out the initial vision of the product. You work with Marketing to define the customer profile, you work with business development to do sales training and enablement.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

ProductPlan

FEBRUARY 15, 2022

What do the sales or marketing teams need to know about a product? Create and maintain centralized repositories of competitive intelligence, customer feedback, and market segment use cases. Monitor and assess internal product analytics to help the team prioritize work and make well-informed decisions.

Data Visualization 97

Data Visualization Reporting Tools Analytic Tools Research Software 97

Pragmatic Marketing

AUGUST 20, 2019

“Adversaries’ offensive tactics evolve more rapidly than the majority of security technologies on the market today,” said Stephen Moore, chief security strategist at Exabeam. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

Data Visualization 14

Data Visualization User Testing Product Research Reporting Tools 14

Mind the Product

AUGUST 20, 2018

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.

Customer Experience 73

Customer Experience User Testing Management Management 73

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Gainsight

DECEMBER 23, 2019

Sometimes CSPs [Customer Success Professionals] didn’t have this cause they hadn’t gone through sales training, they didn’t understand all the basics that maybe a salesperson might. So historically, you know, the prioritization would be more sales reps, more solutions consultants, more marketing spend maybe.

Customer Experience 52

Customer Experience User Testing Customer Feedback B2C 52

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Let’s say all 20 products have three market segments in common. Number two is BIG!

B2B 100

B2B Sales Training Product Management Product Manager 100

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  (See the chocolate cake problem.)

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 93

Onboarding KPIs Analytic Tools Research Software Product Marketing 93

Intercom, Inc.

JANUARY 16, 2019

An efficient and profitable sales org is the product of many strategic decisions – who you’ll hire, what you’ll pay them, how you’ll onboard and train them, and much more. When done right, your sales team won’t just accelerate your company’s growth; they’ll enrich your company’s culture and help build a better product too.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Userpilot

APRIL 14, 2023

The product, sales, marketing, and CS teams all play a role in the onboarding concerto. Hosts live product demos, directly interacts with new users during the early customer onboarding stages, and reconnects when it’s time for the user to convert or upgrade their subscription (while gathering data on sales-qualified leads).

Analytic Tools 93

Analytic Tools Research Software Feedback Software Onboarding KPIs 93

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

The Product Coalition

FEBRUARY 26, 2022

They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).

User Testing 172

User Testing Weak Development Team Customer Experience Customer Feedback 172

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

JUNE 3, 2021

If you’ve got a good setup, then more teams equal more product, and more product equals more marketing and more sales and all sorts of stuff like that. It’s just ultimately our product or more of our product hits the market sooner, which means maybe we win more deals, we can charge more money, right? Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

ProductPlan

NOVEMBER 19, 2021

Researching the market and your user persona’s needs for potential product ideas. Building your product’s strategic schedule, including timelines for development milestones, marketing campaigns, sales training, etc. Here we mean the tools you’ll use throughout the process of bringing your product to market and beyond.

Research Software 53

Research Software Analytic Tools Systems Review Development Team Review 53

Product Beautiful

JUNE 8, 2014

By all rights, it was going to be an easy win…until we starting training the larger company’s Sales teams. The first time we trained one of our hundreds of new Sales teams, we knew we had an issue. Remember however that the number one most powerful Sales tool in the Product Team’s bucket is the compensation model.

Finance 58

Finance Demo Presentation Education 58

Pragmatic Marketing

NOVEMBER 8, 2009

I can't count how many times in my career I've had to write a market requirements document (MRD) for a product that had already gone to market. Maybe what they object to is the common (and unfortunate) habit of combining the market perspectives found in the MRD with the feature/function perspectives described in other documents.

Document 70

Document Customer Experience Sales Training User Testing 70

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163