519: Product verification, most important of the 19 activities of product management – with Nishant Parikh
Product Innovation Educators
DECEMBER 16, 2024
The Validation Component The heart of solution identification lies in customer validation.
Intercom presents Engineer Chats
Intercom, Inc.
DECEMBER 2, 2021
The team is responsible for our entire marketing / engage / outbound / surface area, and they own being successful within that. Liam Geraghty: To connect all of this with a concrete example, Jamie presents this one. That is an ambiguous problem. Being one with the data models.
Engineering 
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How to use Intercom to generate more leads and close bigger deals – faster
Intercom, Inc.
JULY 15, 2021
It’s important to note that these same parameters can be used to trigger outbound messages. . This will let you show the messenger or trigger personalized outbound messages to people based on specific criteria – like those most likely to engage and convert. After a specific amount of time is spent on a page. company size).
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Built for You: Making of Series
Intercom, Inc.
DECEMBER 3, 2020
We are principally responsible for the messaging and outbound products, so that’s how I’ve been involved in this product series. Firstly, we had this product called Campaigns that we used it to orchestrate outbound messages. It didn’t provide any visual cues for the customers to check their outbound messages.
User Testing 152
152 
Proven sales plays for skyrocketing growth
Intercom, Inc.
OCTOBER 1, 2019
I shared a deeper look at how we run our sales organization – everything from how we keep our top reps motivated to why we take a highly targeted approach to outbound sales. Present the options proactively, and set the expectation that a discount = a bigger commitment. Short on time?
Outbound 155
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How to Build Custom Funnel Reports in SaaS
Userpilot
MARCH 7, 2024
Outbound marketing funnel reports help organizations evaluate the impact of and refine their outbound processes, for example, cold emailing. Choosing the suitable way to present the data is Step 5. Time to Convert – total time needed to complete the funnel, presented as a trend or distribution.
Conversational support isn’t just a nice-to-have – it’s make or break
Intercom, Inc.
JUNE 8, 2021
What became clear over the course of this research is that conversational support isn’t the “future of support” – it’s the present. Outbound messaging (70%). They surveyed over 500 global customer support decision-makers to explore how conversational experiences are fuelling customer retention and business growth for major companies.
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Intercom turns 10: Highlights from our first decade
Intercom, Inc.
AUGUST 25, 2021
There aren’t any tricks here: focus on writing good content, present it tastefully, and engage with your readers afterwards. The deluxe hardback copy of Intercom on Starting Up epitomized the approach – a beautiful item in its own right that became a coveted collectible among fans and influenced the industry.
Sujan Patel on scaling growth with chatbots
Intercom, Inc.
DECEMBER 20, 2018
Sujan: Mailshake is an outbound sales tool. I might actually know the persona, and I know something’s going on where we can actually now do some outbound outreach.” So, if somebody from Microsoft looks at your site, boom: you can go outbound to the right person. They weren’t successful with their outbound emails.
Outbound 151
151 
9 essential sales steps you need to grow your SaaS startup
Intercom, Inc.
NOVEMBER 20, 2018
Choose one, ensuring it can easily connect to any data sources you have (be that lead generation forms, or existing data sets) and also ensure that it can integrate with any outbound marketing tools you may have like MailChimp. Once in place, you need to embark on a lead generation initiative to fill the pipeline.
Built For You: Premier Services, Conditional Branching, and more features to tailor customer experiences
Intercom, Inc.
MARCH 7, 2022
Present tailored content with conditional branching in bots. Updated outbound messaging CSV reports for streamlined messaging data. Our updated outbound messaging CSV reports make it easier for you to uncover valuable insights into how your messages are performing.
Creating An Enterprise SaaS Marketing Strategy
Userpilot
MAY 3, 2022
Enterprise marketing relies heavily on the ability of your sales teams to reach qualified leads and present value even if the buyer isn’t going to be the end-user. Uses outbound marketing methods like cold outreach and account-based management to pinpoint leads that align with the ideal customer profile or ICP.
Enterprise 98
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An Organic Farm Startup Onboarding Strategy
The Product Coalition
NOVEMBER 23, 2021
Branding is the first impression especially for premium products hence don’t overdo it but keep clear, concise, and presentable content during online/offline presence. Product strategy & success measures In summary, I covered important aspects of product-market fit, problem-solution fit and scalability. refer to image 4).
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The SaaS Marketing Playbook for Exceptional Growth in 2021
Userpilot
FEBRUARY 25, 2021
Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Inbound VS. Outbound for SaaS Marketing. Content Marketing.
The Activities of a Strategic Product Manager
ProductPlan
MARCH 17, 2020
That being said, it’s all too easy to lose track of strategic direction when stand-ups, customer interviews, presentations, and a million other demands crowd a PM’s calendar, vying for precious time. Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket.
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Clearbit’s Matt Sornson on driving growth with data and content
Intercom, Inc.
MAY 24, 2018
Enrichment is present across almost everything that we do: our support team uses enrichment in their support tools, our sales team uses it in their sales tools, and the marketing team uses it for communication personalization. But once they solve them, they see really cool gains. Are you doing the same with Clearbit?
From Product Management Back to Strategy
The Product Coalition
JULY 16, 2023
Only four months after I joined, I gave a presentation in our annual sales kickoff about how to deal with things that our competitors are saying about us. One of the first things I did, for example, was to work with the salespeople on how to sell the product.
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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada
Intercom, Inc.
APRIL 18, 2019
There’s a temptation to come in and say, ‘We need to run down the gamut of traditional tactics, like getting our outbound SDR team calling.’ In the early days, if an outbound call [asked], ‘Who runs customer success for you?’ Once the problem is real, present the solution on a platter. Who are you? Why are you calling me?’.
Outbound 112
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Quality and consistency: Best practices for building a strong, scalable support experience
Intercom, Inc.
NOVEMBER 24, 2020
Above all else, Klaus’ support team wants their customers to know that they’re present, they’re working on finding a solution to their problem, and that they’re listening intently to their needs and adapting to meet them. Everybody does support. Balancing technology with a personal touch.
Spendesk’s Nicolas Marchais on evolving with your market
Intercom, Inc.
NOVEMBER 7, 2019
We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website.
How to Get Your Next 1,000 Customers without Breaking Your Bank
The Product Coalition
APRIL 14, 2020
Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³. More importantly, more than half of these lead generation techniques are outbound focused.
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5 Mistakes You’re Making When Sharing Your Product Roadmap
ProductPlan
MARCH 7, 2019
One of the few times a product manager really gets to take center stage and show the fruits of their labor is when they’re presenting the product roadmap. Roadmap presentations are the culmination of weeks, months, or possibly years of work. That should shape what our presentations focus on and how we describe things.”
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Your Audience’s Real Roadmap Questions
Mironov Consulting
DECEMBER 31, 2017
I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. So first the question many salespeople are thinking while we present our next-quarter roadmap is….
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What is the Go-to-Market Strategy for AI Products? by Maja Voje
Userpilot
AUGUST 18, 2024
In her upcoming talk on October 8th, Maja Voje will present a case study and talk about the nuances of launching AI-first products. Outbound – This involves reaching out to prospects via cold calls, email campaigns, direct messages on social media, etc. But adding and promoting AI features isn’t enough.
Assembly required – 45 sales tools to build the ultimate tech stack
Intercom, Inc.
NOVEMBER 28, 2018
This is a complete solution for sales teams making outbound calls. Use DocSend to send case studies, presentations and other content – and then track prospect engagement in its dashboard. Alternative tools that we love. Sales collateral is now in the cloud and easy to track.
Starter KPIs for B2B/Enterprise
Mironov Consulting
FEBRUARY 6, 2020
This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC. We’ll generate some interesting C-level reactions by presenting the list of currently inactive customers at every week’s executive meeting.
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What Are The Stages Of The SaaS Sales Process?
Userpilot
FEBRUARY 4, 2022
The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.
Navigating the surge: A customer support roundtable
Intercom, Inc.
APRIL 9, 2020
We want to use outbound emails infrequently and wisely these days, but can you also present it on your website? So they’re looking to in-app messages and asking how they can present the right information to the right person at the right time and the variety of technologies within Intercom that allow them to do that.
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Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends
Dear Strategy
AUGUST 27, 2018
Inbound and Outbound Marketing. I should start this part of the answer by referring to an article that I wrote back in 2015 entitled, “Back In My Day…” or The Real Difference Between Inbound and Outbound Marketing. On the other side of the coin, outbound marketing is all about being seen when people aren’t otherwise looking for you.
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53 Creating a Talent Funnel for Finding Great Product Managers
ProductPlan
MARCH 5, 2019
You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., Group interview and presentation —A two or three hour session where the candidate presents on a predetermined topic and gets to interact in a group setting. Finish with a presentation.
How Your Software Demo Can Make Your Product Sell Itself
Userpilot
MAY 24, 2019
They took the form of glorified presentations. The traditional software demo presents several barriers when it comes to growth, and we’re going to cover those now… 1 – It Doesn’t Scale. It also means that your salespeople are caught up in demos when they could be doing some outbound work. Your product underdelivers.
Podcast panel: Understanding the Conversational Support Funnel
Intercom, Inc.
JUNE 23, 2020
And so what can we present to them in an automated way to resolve their query? This could even be like an outbound messaging type thing, where if someone is in a certain situation or stage or page on your app or whatever it is, you can alert them to known issues, things like bugs and so on.
Reporting Tools 118
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14 Best User Tracking Tools For SaaS in 2024
Userpilot
APRIL 7, 2024
Tableau Pulse's insights platform automatically detects drivers, trends, and outliers for metrics you track, complete with visualizations that carefully and completely present a rundown. Data connectors. Data connectors give Tableau more data than it collected, increasing the scope of data visualization and analysis. Website ranking.
Building products for growth
Product Bookshelf
FEBRUARY 21, 2017
Although some growth tactics are specific to outbound marketing, many are directly tied to the product. George Lee , former head of growth at Instagram presents the three Laws of Growth in the video below: intentionality, awareness, and consistency. Product managers can learn a lot from growth marketers. The Laws of Growth.
Catch up with New at Intercom, our fall product launch event
Intercom, Inc.
OCTOBER 13, 2022
The industry landscape is changing, the prospects of a global recession are ever-present, and everyone is struggling to get leaner, reduce costs, increase efficiency, and increase customer satisfaction and retention. They expect you to be present, available, and transparent right there in the product.
THE KEY SKILL FOR SUCCESS IN PRODUCT MANAGEMENT
The Product Coalition
JANUARY 25, 2019
What I didn’t focus on was the fundamental challenge presented by the nature of the role. The external recruiter, outbound talent scout, the internal recruiter, the coordinator, the manager, the interview panel, the receptionist. It takes vision, research, preparation, presentation, and so much more.
Customer Acquisition Guide For SaaS: Definition, Metrics and Examples
Userpilot
AUGUST 31, 2023
Webinars: Host webinars to showcase your product’s capabilities, share industry insights, and engage potential and existing customers through interactive presentations. In-product customer acquisition channels allow you to acquire customers without any outbound marketing. It can be done through free trials, demos, and onboarding.
Reverse Connect for Azure Virtual Desktops (AVD)
eG Innovations
NOVEMBER 17, 2021
Instead it uses outbound connectivity to the Azure Virtual Desktop infrastructure over the HTTPS connection. Detailed tabulated information will be presented in the results table including, Client OS, Client version, Client-side IP, and Client type.
Userpilot Integrations: How Userpilot Gets Along with Your Tech Stack
Userpilot
JANUARY 19, 2022
Once you’ve gotten started with one-click integration, Userpilot will detect the GA product library and automatically start sending Userpilot experiences data to your GA account (on pages where the GA script is present and working). Amplitude and Userpilot integration. HubSpot and Userpilot integration.
6 Less Known Customer Success Best Practices to Reduce Churn and Improve Retention [+Case Study]
Userpilot
AUGUST 7, 2019
That’s why we decided to present to you some less-known Customer Success best practices to take your Customer Success to the next level. We then review how we met their expectations on the Business Review call in the 3rd month and we simply help them build their outbound strategy.
Product evangelist John Cutler on becoming a catalyst for change
Intercom, Inc.
MARCH 17, 2022
Do you have any thoughts on thinking beyond that to folks who might work in support, success, or outbound sales? And just watching a leader like that work and her care and attention to communication… She was there getting coffee for everyone and hanging out with the people doing PowerPoint.
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Part One: Key Elements to Become a Healthy Product-Led Organization
Bain Public
JANUARY 11, 2022
Most importantly, they are responsible for empowering product management, allowing them to present new roadmap initiatives, prioritize and give consent so the product can evolve. They will be involved in the outbound communications of existing and upcoming product features.
The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans
Usersnap
FEBRUARY 14, 2023
Will I focus more on inbound or outbound sales, or both equally? Here, we’ll present seven essential product go-to-market strategy steps for creating an exceptional go-to-market strategy. While creating a SaaS go-to-market strategy and distribution plan, ask yourself: How can I best share my value proposition with my target audience?
CPO of Zuora, Chris Battles Shares How to Bridge into the Field of Product
Gainsight
JANUARY 18, 2021
But in a recent webinar, Chris Battles, Chief Product Officer at Zuora, presented him with a view and definition of Product rarely heard. He believes his job entails everything outbound through product marketing into the field organization. It is rare for Gainsight CEO Nick Mehta to be surprised by a guest.
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