Product Management University

MARCH 5, 2025

Portfolio Strategy Forget every product team working in their own little silo. A portfolio strategy starts with the customers top business priorities, and then every product becomes a lever for delivering value that actually moves the needle for them. Convince your target customers you know them as well as they know themselves.

Customer Experience 130

Customer Experience Workshop Positioning Product Marketing 130

Product Culture

JANUARY 8, 2025

Successful product leaders use workshopping to develop strategy, roadmaps, and anything else where input and feedback are valuable. A workshop can set a group on a great path forward, but it can also suffer from tangential conversations, people who dont participate, or disrespectful behavior.

Workshop 52

Workshop Roadmap Naming Presentation 52

Roman Pichler

JUNE 1, 2020

As the person in charge of the product, you lack transactional power : You cannot tell the stakeholders what to do, you cannot assign tasks to the individuals, and you are typically not in a position to offer a bonus, pay raise, or other incentives. Establish clear roles and responsibilities.

Weak Development Team 345

Weak Development Team Product Research Customer Experience Workshop 345

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] It’s the first step to bring about positive change.

Product Research 289

Product Research Product Management Product Manager Customer Experience 289

Product Management University

NOVEMBER 14, 2024

Staples of the Product Manager Job Description Most product management job descriptions still list responsibilities for vision, strategy, customer discovery, growth mindset, thought leadership, etc., Your job as a product manager is to make sure designers and engineers have crystal clear targets for customer value they can easily hit.

Product Management 147

Product Management Product Manager Product Research Management 147

Roman Pichler

AUGUST 17, 2021

The product vision describes the ultimate purpose of a product, the positive change it will bring about. This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. The board encourages you to state the product vision at the top and the product strategy underneath it.

Vision 337

Vision Customer Experience User Testing Product Strategy 337

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. Instead of creating, for example, product strategies and roadmaps and tracking KPIs , you should help the people on your team acquire the right knowledge and develop the right skills so that they can carry out the relevant work on their own.

User Testing 344

User Testing Product Research Weak Development Team Customer Experience 344

Roman Pichler

JUNE 10, 2024

1] Make sure that the goal states the positive impact you want to make on the users/customers and the business. A great way to engage the individuals is to invite them to a collaborative workshop, which may take place onsite or online. [4] But before you build your outcome-based roadmap, ensure that a valid product strategy exists.

Roadmap 238

Roadmap User Testing Customer Experience Workshop 238

Product Talk

APRIL 17, 2024

A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. I initiated a workshop as a kickoff for 2024 saying, team, I see we’ve done a great job in the define and measure phase and build phase, but I feel like we’re still lacking the discovery phase.

Product Research 308

Product Research User Testing Data Visualization Research Software 308

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. This, of course, assumes that you have a validated product strategy and a realistic product roadmap in place. Step 3: Add Health Indicators. But it is not enough.

Feedback Software 280

Feedback Software Data Visualization Analytic Tools Research Software 280

Product Talk

MAY 13, 2020

She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Help me in welcoming Hope as an official author. Tweet This.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Roman Pichler

MAY 3, 2023

It will also have a positive impact on team morale and productivity. Adapt the Product Strategy to Respond to New Technologies Finally, you should systematically assess the impact of a new technology on the product strategy and determine if it has to be changed. This will not only benefit your product.

Research Software 272

Research Software Technical Review Technology Product Research 272

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 385

Reporting Tools User Testing Customer Experience Product Research 385

UX Studio

AUGUST 14, 2017

A UX workshop can help you gather the team and brainstorm to make better decisions. In a UX workshop, we share research results with the participants and let them come up with their own conclusions. Get everybody on the same page with a UX workshop. Persona workshop. A canvas is often a good tool to run a UX workshop.

Workshop 107

Workshop User Testing Research Software UX 107

UX Studio: Product Management

OCTOBER 9, 2021

User insights are becoming the core of organisations’ strategy.”. By making user needs and pain points tangible, research results are becoming central to defining company strategy and longer-term vision. . Such a positive outlook didn’t happen overnight. Here is what we found . The need for research has grown and scaled.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time. Here we go.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Product Management University

AUGUST 3, 2020

Obstacles standing in the way of executing the strategy. Even with success metrics, you need more context about WHY those metrics are critical to the customer’s strategy. Your New Blueprint for Customer Testimonials. Customer background. Market dynamics in the customer’s industry and their impact on the customer’s strategic priorities.

Customer Experience 246

Customer Experience Product Research Workshop Framework 246

Product Management University

OCTOBER 10, 2023

That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. Product strategies view the customer in silos (by user) from the bottom up. A market strategy does just that. Here’s the $1 million question. Here’s the thing.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Roman Pichler

MAY 10, 2016

My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. This helped me better understand which strategy and roadmap-related challenges product managers commonly experience and which advice is helpful for them. Minimum Viable Features.

Books 165

Books Product Research Feedback Software Workshop 165

Product Management University

OCTOBER 28, 2019

And that market knowledge is the key to leading from a position of strength. Customer industry dynamics and how they shape the strategies and priorities of your target customers from the top down. Beyond product comparisons, it’s also big-picture things like competitor market strategies, portfolio footprint, etc. Imagine This.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Centercode

MAY 20, 2020

Tracking activity metrics lets you identify and reinforce any weak points in your engagement strategy. Taking five minutes each day to make note of those numbers pushes a range of long-term, positive outcomes, from optimizing your engagement strategy to backing up the value of your beta testing efforts with data.

Workshop 98

Workshop User Testing Product Research Customer Experience 98

Roman Pichler

OCTOBER 7, 2019

Before you order the roadmap items, double-check that you have a validated product strategy in place. To get the prioritisation right, take the following steps: Determine how you can meet the user and business goals stated in your product strategy. Before You Start Prioritising …. What is the best way to achieve them?

Roadmap 243

Roadmap Product Research Customer Experience User Testing 243

Roman Pichler

FEBRUARY 6, 2018

At the same time, you can’t tell the individuals what to do or assign tasks to them, and you are typically not in a position to offer incentives, like a bonus or pay rise. The first and possibly most powerful goal is the vision , which describes the ultimate reason for creating your product and the positive change it should bring about.

Weak Development Team 171

Weak Development Team Technical Review User Testing Workshop 171

UX Planet

MAY 25, 2025

Now, in Part 2, we shift focus to the next critical phase: Planning for instrumentation & recruitment , ensuring youre equipped with the right tools, participants, and strategies to conduct effective, User-centred interviews. Personas are not just a deliverable; they are the lens through which every design decision ismade.

User Testing 97

User Testing Customer Feedback Customer Experience Data Visualization 97

The Product Guy

AUGUST 1, 2017

A Product manager tasked to lead and manage her team while still providing product management capabilities; that was my position when I was selected to be part of the product mentorship program and paired with Amanda Ralph, my new mentor. This training set can be composed of workshops where I can transfer my product management knowledge (e.g.

Leadership 247

Leadership Product Management Product Manager Product Research 247

Product Innovation Educators

AUGUST 5, 2024

Introduction: The Product Manager’s Unique Challenge Product managers often find themselves in a unique position: responsible for a company’s future success but lacking the formal authority to implement changes directly. Unity workshop: Organize a team activity focused on aligning individual and collective purposes.

Product Management 297

Product Management Product Manager Technical Review Leadership 297

The Product Coalition

JANUARY 26, 2021

Often described as the ‘North Star’ or ‘flag in the sand’ from which strategy and tactics flow from and build towards, Product Vision keeps leadership in sync with the front-line who in turn look to the vision for motivation and decision-making. a 5-day period of workshopping, making and testing. Dan Pink’s Motivation 3.0

Vision 187

Vision Product Research User Testing Workshop 187

Mind the Product

NOVEMBER 3, 2017

We’ve been really happy with the positive feedback we received for this year’s premiere – it’s great to know so many people took so much away from the event. Pre-Conference Workshops. Visual Thinking (half-day workshop with Britta Ullrich). Workshop tickets are on sale now with limited availability.

Workshop 15

Workshop Data Visualization Magazine Customer Feedback 15

The Product Manager Coach Blog

MARCH 4, 2025

Without trust, even the most well-thought-out product strategies can face pushback, leading to misalignment, delays, and increased risks. Companies that implement structured engagement strategies reduce post-launch feature change requests and accelerate time-to-market through improved alignment and collaboration. Speak their language.

Customer Feedback 69

Customer Feedback Weak Development Team User Testing Customer Experience 69

Product Management University

APRIL 12, 2021

Plus, it’s your ticket to a portfolio strategy for the next 12-24 months that’s guaranteed to deliver high value to the market. You’re now in a great position to tell everyone what you’re going to do, why, and how it’s going to benefit them and the customers. Create a Portfolio Mission Statement.

Product Management 189

Product Management Product Manager Management Management 189

Product Innovation Educators

JUNE 24, 2024

In this article, we’ll explore Mary’s journey, the strategies she used to reframe her experience, and the valuable lessons she learned along the way. By learning from success stories like Mary’s, aspiring product managers can gain the insights, strategies, and inspiration needed to navigate their own career transitions.

Product Management 249

Product Management Product Manager User Friction Product Research 249

Product Innovation Educators

APRIL 10, 2023

He has a Masters of Product Design and Development from Northwestern University and teaches Innovation Strategy internationally. We’ve been able to use artificial intelligence to do much of this, but currently we do this as a workshop with clients. His work has informed over $1 billion in revenue growth for Fortune 100 companies.

User Testing 247

User Testing Healthcare Product Research Artificial Inteligence 247

Mind the Product

JANUARY 21, 2020

If you work alongside Bristol-based product strategy and UX consultant Joe Leech then chances are you’ll also work alongside his dog Little Dude. At the moment he coaches the teams doing the work, but he’s starting to coach business leaders about product strategy. These senior people are increasingly of interest to Joe.

Banking 169

Banking Weak Development Team Workshop Customer Experience 169

Intercom, Inc.

MAY 12, 2021

Teams need to continuously evolve, update strategies, and integrate new team members and leaders to maintain high levels of performance”. Teams need to continuously evolve, update strategies, and integrate new team members and leaders to maintain high levels of performance. A team that isn’t growing or adapting is stagnating.

User Testing 240

User Testing Feedback Software Framework Reporting Tools 240

The Product Coalition

APRIL 7, 2022

Workshops for the sake of workshops on an operative level are not the big thing. There’s one left that’s even harder to reach: You have to know your target, your strategy and your business. There are a lot of factors, that have a high influence on your success. Also, there’s nothing wrong with the agile manifesto of course.

Framework 183

Framework Agile Workshop Construction 183

UX Planet

JANUARY 4, 2024

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. Embracing Design Thinking principles, we conducted workshops to map out the entire user journey and identify pain points.

Strategy 98

Strategy User Friction Product Management Product Manager 98