Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

Positioning 147

Positioning Research Software Healthcare Demo 147

Roman Pichler

FEBRUARY 7, 2025

Its goals describe the user and customer benefits the entire portfolio should create and the positive business impact it should achieve. A question I often get asked in my workshops is, How detailed should a portfolio roadmap be? First, the GO Portfolio Roadmap is built on outcomesits an outcome-based, goal-oriented plan.

Roadmap 192

Roadmap Customer Experience Workshop Article 192

The Product Coalition

DECEMBER 13, 2022

In a recent poll, many of my fellow facilitators shared that the most challenging part of designing a workshop lies in picking the right methods and activities to apply, then pacing against them. In my experience, most workshops follow a common arc from beginning to end, with five very distinct chapters along the way. Hey, I get it!

Workshop 148

Workshop User Testing Weak Development Team Customer Experience 148

Product Innovation Educators

JUNE 29, 2020

We don’t have any positional authority or transactional power. Product vision is an inspirational goal that describes the positive change that the product will bring about. A collaborative workshop with key stakeholders is a great way to kick off a new product development effort and create the initial vision.

Agile 276

Agile Product Management Product Manager Workshop 276

Product Management University

MARCH 5, 2025

Listen, relate, and position your products as the key to meeting their goals by solving their problems. If you want the most customer value centric training courses for product management, product marketing, sales and customer success, contact us about a personalized workshop for your team. They’ll assume your products are great.

Customer Experience 130

Customer Experience Workshop Positioning Product Marketing 130

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

Positioning 130

Positioning Product Research Construction Demo 130

Product Talk

FEBRUARY 14, 2024

Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. And finally, Tali was so convinced of the power of opportunity solution trees that she started leading workshops at product events to teach others how to use this tool.

Analytic Tools 315

Analytic Tools Research Software Product Research User Testing 315

Roman Pichler

SEPTEMBER 13, 2022

The product vision describes the product’s purpose, the ultimate reason for creating it, and the positive change it should bring about. With a validated strategy in place, you are in a great position to build an actionable product roadmap. This includes the stakeholders, the management sponsor, and development teams.

Product Strategy 349

Product Strategy Strategy Vision Product Research 349

Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Roman Pichler

JUNE 1, 2020

As the person in charge of the product, you lack transactional power : You cannot tell the stakeholders what to do, you cannot assign tasks to the individuals, and you are typically not in a position to offer a bonus, pay raise, or other incentives. Establish clear roles and responsibilities.

Weak Development Team 345

Weak Development Team Product Research Customer Experience Management 345

Roman Pichler

FEBRUARY 19, 2024

It’s the first step to bring about positive change. You are not in a position to decline feature requests. As you are not empowered to determine the product features, you are not in a position to manage the product and significantly impact the value it creates. I certainly don’t intend to make anyone feel bad.

Product Research 289

Product Research Product Management Product Manager Customer Experience 289

Product Management University

NOVEMBER 14, 2024

Here’s what you can look forward to that will put you in a stronger position to play offense and direct your product versus managing it where you’re constantly playing defense. It’s the product manager, back to doing the job exactly the way it was intended, and now with a support system that makes it more possible than it has ever been.

Product Management 147

Product Management Product Manager Product Research Management 147

Roman Pichler

JULY 3, 2017

I really wish that for once, you gave us clear priorities,” Jane said accusingly at the end of the workshop and walked out of the room. [1] Additionally, bring to mind the positive qualities of the difficult person. It’s a Common Challenge. You just can’t make up your mind. How could she say something so wrong?

Construction 286

Construction Workshop Leadership Positioning 286

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. Having successfully managed different products will put you in a great position to advise and support the product people who work for you. Be Prepared to Look after People, Not Products. This is likely to increase their respect and trust for you.

User Testing 344

User Testing Product Research Weak Development Team Customer Experience 344

Product Management University

NOVEMBER 29, 2023

When it comes to positioning value, sometimes the simplest things are the hardest to say. There’s a lot that goes into positioning value and making it unique and compelling. Positioning Value the Simple Way I’ll share my secret. To all of you product marketers out there, you totally understand this situation!

Positioning 100

Positioning Workshop Messaging Consulting 100

UX Studio: Product Management

OCTOBER 9, 2021

Such a positive outlook didn’t happen overnight. I don’t miss the days where we stayed after workshops to make sense and digitize the stuff on those gigantic flip-charts.”. “I I don’t miss the days where we stayed after workshops to make sense and digitize the stuff on those gigantic flip-charts.”.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Product Management University

JULY 10, 2020

It’s important to understand industry best practices here before you build or position a solution. If you want to implement this technique at scale (across product management, product marketing and sales), contact us for a personalized workshop or enroll your team in Product Management University On-Demand. Related Articles.

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

Product Management University

JULY 30, 2020

If you want to create your simple value story and the supporting product demo to go with it, contact us about a hands-on workshop (via web meeting) or enroll in Product Management University On-Demand and learn whenever and wherever it’s convenient for you. Product Positioning: Overcoming Seven Obstacles to a Great Value Story.

Customer Experience 246

Customer Experience Workshop Positioning Reference 246

Roman Pichler

JUNE 10, 2024

1] Make sure that the goal states the positive impact you want to make on the users/customers and the business. A great way to engage the individuals is to invite them to a collaborative workshop, which may take place onsite or online. [4] An example for an online shop might be “increase conversion by 5%.” [1]

Roadmap 238

Roadmap User Testing Customer Experience Workshop 238

Product Talk

APRIL 17, 2024

A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. I initiated a workshop as a kickoff for 2024 saying, team, I see we’ve done a great job in the define and measure phase and build phase, but I feel like we’re still lacking the discovery phase.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Product Talk

OCTOBER 20, 2021

For this first post, we spoke with Rebecca Klee , a UX Researcher at Optimal Workshop. Her work helps Optimal Workshop understand how to improve their existing tools and identify opportunities that they might tackle in the future. This is an example of a Pendo intercept an Optimal Workshop customer might see while using the app.

Product Research 203

Product Research Research Software Technical Review Data Visualization 203

Roman Pichler

AUGUST 17, 2021

The product vision describes the ultimate purpose of a product, the positive change it will bring about. The best way to ensure that your vision is inspiring and meaningful for the stakeholders and dev team members is to create it together with the individuals in a collaborative workshop. Listen to this article: [link].

Vision 337

Vision Customer Experience Product Strategy User Testing 337

Mind the Product

DECEMBER 3, 2018

The interviewee can then provide direct input on whether a sticky represents a positive or a negative part of the usage and provide more details about its order. Ideation and Workshops. My go-to solution for remote workshops is Mural. First, don’t think of a remote workshop as an eight-hour video call.

Research Software 192

Research Software Feedback Software Product Research User Testing 192

Product Innovation Educators

AUGUST 24, 2020

If we have to keep pushing for the rest of our careers, we’ll lose more and more often because as we rise on the corporate ladder there are fewer positions, and our skills will never be as good as when we were younger. Everything I do is teaching—conversations like this, workshops, coaching, speeches. 21:16] Teach. 21:16] Teach.

Product Management 253

Product Management Product Manager Management Management 253

Product Innovation Educators

DECEMBER 12, 2022

As part of a workshop on roadmaps, I was briefly covering tips for gaining alignment, and someone told me, “I really enjoyed the workshop on roadmaps, but we need a workshop on alignment. When we wrote Product Roadmaps Relaunched , we knew just producing a roadmap is not the goal for product management teams.

Product Research 223

Product Research User Testing Workshop Management 223

Roman Pichler

DECEMBER 3, 2019

Use Collaborative Workshops to Review and Adapt the Strategy. Collaborative workshops with the key stakeholders and development team members are a great way to jointly review and adjust the product strategy. Having a dedicated facilitator allows you to fully contribute to the workshop.

Technical Review 181

Technical Review Product Strategy Strategy Workshop 181

The Product Coalition

NOVEMBER 11, 2022

Whatever the altitude, this exercise is super straightforward and something I include in many endeavors, from strategic planning workshops and idea-generation sessions, to prototyping workshops. I like to crowdsource items for the assets column first because they tend to be positive and help maintain an optimistic energy in the room.

Crowdsource 143

Crowdsource Workshop Positioning Leadership 143

Roman Pichler

MAY 3, 2023

It will also have a positive impact on team morale and productivity. Hold these workshops at least once every three months and invite development team members and key stakeholders to them. See the exploration work as a way to future-proof your product and mitigate the risk of missing out on an opportunity.

Research Software 272

Research Software Technical Review Technology Product Research 272

UX Planet

JANUARY 18, 2025

We conducted joint workshops to discuss trade-offs, explore alternative solutions, and ensure everyone understood the projects scope and constraints. However, were working hard to improve communication and create a positive work environment. This meant building a team from the ground up.

Customer Feedback 105

Customer Feedback Systems Review UX Workshop 105

Roman Pichler

APRIL 13, 2021

To do so, I might measure market share, for instance, by tracking the product’s position in the appropriate app store. Instead, explain to them how effective product KPIs are derived , and consider inviting them to the next product strategy workshop in order to collaboratively determine the right KPIs. Step 3: Add Health Indicators.

Feedback Software 280

Feedback Software Analytic Tools Data Visualization Research Software 280

Roman Pichler

FEBRUARY 6, 2018

At the same time, you can’t tell the individuals what to do or assign tasks to them, and you are typically not in a position to offer incentives, like a bonus or pay rise. The first and possibly most powerful goal is the vision , which describes the ultimate reason for creating your product and the positive change it should bring about.

Weak Development Team 171

Weak Development Team User Testing Technical Review Workshop 171

Product Talk

MAY 13, 2020

She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. As the product changes, the customer behavior changes should positively contribute to a company’s desired business outcome. Help me in welcoming Hope as an official author. Tweet This.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Mind the Product

NOVEMBER 21, 2018

One the most consistent and frequent lessons that we teach in different workshops is “test early, test often”, also known as lean methodologies. In January 2018, we moved forward to create our third full-day workshop on the much-anticipated topic of Metrics and Analytics. This was wasteful, maddening, and completely avoidable.

User Testing 149

User Testing Product Research Testing Data Visualization 149

The Product Coalition

JANUARY 26, 2021

Despite discovering useful techniques and exercises and experimenting with workshop formats, templates and canvases, we weren’t finding a process that ticked all our must-haves whilst also taking into consideration the constraints on the product leader?—? a 5-day period of workshopping, making and testing. What mark will we leave?

Vision 187

Vision Product Research User Testing Workshop 187

Product Innovation Educators

AUGUST 5, 2024

Introduction: The Product Manager’s Unique Challenge Product managers often find themselves in a unique position: responsible for a company’s future success but lacking the formal authority to implement changes directly. Unity workshop: Organize a team activity focused on aligning individual and collective purposes.

Product Management 297

Product Management Product Manager Technical Review Leadership 297

Product Management University

AUGUST 3, 2020

Contact us about a hands-on workshop (via web meeting) or enroll in Product Management University On-Demand and learn whenever and wherever it’s convenient for you. It’s the lynchpin to communicating your strategic value. Want to learn how to create customer testimonials that highlight your strategic value? Related Articles.

Customer Experience 246

Customer Experience Product Research Workshop Framework 246

Roman Pichler

OCTOBER 7, 2019

Instead, you stay where you are, protect your product’s position, and maximise the return it generates. Once your product has entered the maturity stage , you usually don’t take it on another big journey, unless you decide to extend its life cycle. Don’t appease them and don’t avoid a possibly difficult conversation.

Roadmap 243

Roadmap Product Research Customer Experience User Testing 243