Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation.

User Testing

Product Management University

APRIL 16, 2019

How important are good writing skills for product managers? With the exception of white papers, there are few product manager artifacts that require narrative style writing. The post Product Manager Writing Skills to Grow Your Influence appeared first on Proficientz. Submit Your Question.

White Paper

Product Management University

MAY 24, 2017

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. In This Issue: Blog: High-Octane Product Management.

White Paper

Product Management University

OCTOBER 13, 2023

For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product.

Roadmap

Product Talk

AUGUST 8, 2018

If you’re already on board with modern product discovery and just need help getting there, you are my ideal client. I hear from people every day who want help with product management who aren’t my ideal client. And One More Guideline Specific to Product Teams. Product development is a team sport. Tweet This.

Product Research

Product Management University

FEBRUARY 27, 2019

Then take the message externally in case studies, webinars, white papers and articles in trade publications. Once they begin to experience success and you have the positive sound bytes, publish them internally to create positive momentum. As a bonus, try to find opportunities for those customers to speak on your behalf.

White Paper

Product Management University

SEPTEMBER 20, 2018

How-to articles and videos, webinars, white papers and best-practice tips are a good way fill the sales pipeline with low hanging fruit, and they won’t break the marketing budget. Crank up the marketing machine – not with useless marketing fluff but with content that helps your buyers do something better.

White Paper

Roy Madden

JANUARY 29, 2021

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Responsibilities.

Marketing

Product Management University

JUNE 21, 2023

The Bottom Line on a Content Strategy For Product Marketing There are so many ways to use rich content to grow your following and ultimately fill the sales pipeline with high quality leads. Ideally, your followers are always looking forward to your next piece of content!

Product Marketing

Product Management University

NOVEMBER 21, 2022

Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? Adopting a product portfolio management (PPM) approach is the logical next step in the maturation process for most product management teams.

Management

Userpilot

MARCH 3, 2022

Looking for a product manager CV template? What does a solid product manager’s CV look like? This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job.

Data Visualization

All About Product Management

APRIL 29, 2007

Product managers who analyse the value chain aid in increasing their company’s profitability and therefore return on investment (ROI). Marketing and Sales: SEO/SEM, Selling website space (jobs, ads, sponsorship…), offering ‘must have’ information (news letters, white papers, case studies.).

Technical Review

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Hiring an RFP coordinator (preferably in sales operations) to manage the process. Who is responsible?

White Paper

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Hiring an RFP coordinator (preferably in sales operations) to manage the process. Who is responsible?

White Paper

Pragmatic Marketing

FEBRUARY 17, 2017

They serve as a messaging structure for developing product-related marketing communications, such as web content, blogs, product collateral and news announcements. And they also serve as a messaging structure for white papers, presentations, webinars and product videos. Message Map Creation.

Messaging

Pragmatic Marketing

FEBRUARY 25, 2020

. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said. “We engage with product management to start and confirm the value proposition, key personas and their pain points based on current learnings from customers.

Messaging

Pragmatic Marketing

FEBRUARY 25, 2020

. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said. “We engage with product management to start and confirm the value proposition, key personas and their pain points based on current learnings from customers.

Messaging

Pragmatic Marketing

MAY 23, 2017

For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. From videos and white papers to webcasts and ebooks, HubSpot consistently develops content B2B audiences desire, while simultaneously promoting their brand.

Branding

Under 10 Consulting

DECEMBER 28, 2019

You’re in your first days as a product manager. Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Your role as a product manager or product owner is to make the best business decisions for the product, working from the best available information.

Technical Review

Centercode

DECEMBER 26, 2019

This year, we’ve surveyed hundreds of companies and done countless hours of research to produce kits, ebooks, infographics, white papers , events , webinars , articles , and more to help CV professionals improve their skills and propel their careers. The Product Manager’s Guide to Understanding Customers (Ebook).

User Testing

ProductPlan

MARCH 22, 2023

Product managers try to solve customer problems in ways beneficial to their business. When you make the right decisions, your customers reward you for helping them solve their problems by continuing to use your product and recommending it to others. Several successful product managers swear by data-driven product management.

Data Visualization

DevelopmentCorporate

MAY 31, 2024

A white paper by OPEXEngine outlines five key focus areas for SaaS leaders: R&D ROI, Portfolio Management, Product Management, Talent and Organization Management, and Execution Effectiveness.

White Paper

The Product Coalition

JANUARY 15, 2019

Amid all the white papers, grand promises about AI, and VC podcasts commanding attention these days, it’s become too easy to forget a once well-accepted reality. But, it almost definitely should be a key component of the “how.” Without a habit of shipping quickly, establishing data-driven truths, and iterating accordingly?

Feedback Software

Roy Madden

OCTOBER 2, 2016

We are a small team of passionate engineers, designers, product managers and customers success heroes, where everyone has a voice and an impact. Work closely with the feedly product and management team to identify pieces of content that can help serve the community. We take care of our team.

Development Team Review

Product Solving

JUNE 10, 2020

Join hundreds of other entrepreneurs, product managers, and developers in leveling up your product building skills. As a product manager, you have a unique perspective on how to get things moving in the right direction, and if you can get things 80% of the way down the right path, your team is set up for success.

Weak Development Team

The Product Coalition

FEBRUARY 1, 2016

When working with some beta customers, it seems normal to give them a decent discount for being early adopters, but this also gives you the opportunity to include some commercial commitments that to provide you with customer case studies or success/value metrics that could be used in potential white papers or presentations.

Product Research

Mixpanel

MARCH 4, 2022

Leads : Generating leads is a key first step in getting people interested in your new product. The form the lead generation could take could be a demo request, a call request, a white paper download, or even a trial. Website traffic : Page views are very important to measure when launching a product.

Product launches

ProductPlan

NOVEMBER 9, 2022

Planning four to five months in advance is fairly typical for startups and web-based products. A product manager in a heavily regulated market needs more than five months to confirm that regulatory requirements are met, whereas a cloud-based platform might push out an update in less than a month. Create content.

Product launches

Mixpanel

MARCH 29, 2024

Equally importantly, it’s unlikely that an all-in-one tool has the same level of rigor behind the product. For example, for a previous A/B testing company I worked at, we had multiple statistics PhDs designing our results engine, and they wrote a white paper with Stanford on the methodology.

Analytic Tools

Business of Software Conference

JUNE 20, 2019

Of course he’s going to have but to me this was a surprise and then somebody in support was like I think we need a product manager because I don’t know what the dev team is going to prioritize and the dev team is like I don’t know what support people want what the customers want first. How do I prioritize the roadmap?

CTO Coach

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well.

Product Research

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Product marketing doesn’t end when the product goes to market.

Analytic Tools

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We train and reward product managers for skeptically pattern-matching across markets and large numbers of customers.

User Testing