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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. Consumers are starting to recognize the societal impact media can have on consumers—positive or negative. How can we use media to deliver positive actions? To help us, Ali Plonchak is with us. Ali is the COO of Crossmedia.

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The Matcha Mystery: Why Your “Japanese” Matcha Might Be Made in China

freshtrax

China has become the largest matcha producer by volume, exporting to over 40 countries, while Japan maintains its position as the leader in ceremonial and premium matcha. The Legal Gray Area This isn’t just casual cultural borrowing it’s strategic positioning that exploits legal loopholes.

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Alchemer Named to Inc.’s 2025 Best Workplaces List 

Alchemer Mobile

We strive to have a positive and engaging culture that recognizes talented and hard-working employees. Founded in 2006, Alchemer is a KKR portfolio company. Alchemer gives CX, marketing, product, HR, and market research professionals clear, actionable insights. Through its journalism, Inc.

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Saying Goodbye

The Product Bistro

this time in conjunction with the 2006 Strategic Thinking exercise. Unless the place was a disaster, focus on the positives. Probably the nicest room I ever stayed in (and ever will!) That was a fun week. Wrong clothes too. Teambuilding event in Tucson – Cart racing (again?!?) Nothing like beating Joe Glancy in the final race.

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2019 Goals Gone off the Rails? 3 Ways to get Back on Track

Mind the Product

Are you moving towards a positive outcome, or away from a negative one? Research into Approach goals and Avoidance goals shows that if we frame our goals as a positive (Approach), we have a better chance of success and feeling positive about the experience. Are they working towards something positive? Stober & A.

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6 Product Managers Who Became CEOs-and How!

The Product Coalition

Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. A year later, in 2006, she went on to found Care.com, and for the last 14 years she has held the position of Founder, Chairwoman, and CEO. A valuable lesson for any good Product Manager!

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5 Machine Learning Lessons for Product Managers

Mind the Product

For example, SEO is a way to “game” search algorithms and create content that would be shown on the first position in SERP. In 2006 Netflix organised a $1,000,000 competition to improve its recommendations: the goal was to improve the predictions of how many stars a user would give to a particular movie. What can we do about that?