Pragmatic Marketing

NOVEMBER 16, 2019

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

bpma ProductHub

JANUARY 3, 2017

While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s. Product Management was still figuring out if it’s a necessary discipline in software companies.

Product Management 105

Product Management Product Manager Management Management 105

Product Management University

DECEMBER 12, 2019

Employ these three best practices for your customer advisory boards and you’ll be able to accelerate the maturation of product management and product marketing with greater focus on delivering strategic value to the customer. Don’t Create Customer Advisory Boards for Every Product. Recruit VPs and Senior Directors.

Reporting Tools 162

Reporting Tools Banking Data Visualization Roadmap 162

The Product Bistro

DECEMBER 11, 2018

It is long, so get a fresh cuppa… Without further ado, here is the message I sent: Sent: Friday, September 18, 2009 8:05 AM. Market survey work with the Nanobio team, working on the nanomaterials characterization. Working for a time in a cross division product management group. SP9900 – Market validation.

Sales Training 195

Sales Training Travel Customer Experience Messaging 195

Mind the Product

JULY 17, 2018

In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes. Minimize SKUs. Take a tip from Ford. Design for Retail.

User Testing 89

User Testing Product Management Product Manager Product Research 89

bpma ProductHub

APRIL 17, 2017

Product Management teams need to pivot from asking “What do we want to build?” You can also link the product roadmap to your objectives. Product managers are uniquely placed to tie these pieces together, and best practices follow a process that results in strategic linkage between strategy, objectives, and roadmap.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Mixpanel

FEBRUARY 29, 2024

Represent more than front-end interactions as events When Mixpanel started the category of product analytics in 2009, events were chosen as the key building block for benefits such as capturing data at a granular level, being well-suited for real-time processing, and scaling well for complex queries like funnel analysis or sessionization.

Data Visualization 69

Data Visualization Events Analytic Tools Reporting Tools 69

UX Studio: Product Management

NOVEMBER 22, 2022

They offer a wide range of digital services from website design and development to digital marketing. They also offer digital marketing services, which include creative campaigns, creative design to email copy & workflow management, social media management, and design landing pages for email and paid social campaigns.

Research Software 79

Research Software Technical Review Data Visualization User Testing 79

NextBigWhat

JUNE 12, 2020

Conventional wisdom tells you to not outsource, but you have to decide whether to ‘let go of your idea’ vs. ‘getting a basic/minimal version out’ Lean how to build MVP with our free product management course. In late 2013, Slack hired us to help them turn their early prototype into a polished product.

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Weak Development Team Development Naming Product Management 83

Mind the Product

FEBRUARY 5, 2020

After a product management career at Google and elsewhere, he’s now a partner in consultancy Sudden Compass with Tricia Wang and Sunny Bates, which focuses on customer centricity and communication. When his band broke up in 2009, Matt decided he should work in a different industry, one where he could make a living.

Feedback Software 172

Feedback Software Vision Document Consulting 172

The Product Cafe

MARCH 22, 2023

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, and more. Riddle of the Week 🧩 What product can you sell even if it's broken? 👇🏻 That’s all folks!

ChatGPT 52

ChatGPT Product Research Customer Experience Document 52

BrainMates

NOVEMBER 27, 2022

If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. Many of these are cases where products were developed with little or no understanding of the actual market demand for them.

Weak Development Team 52

Weak Development Team Development User Testing Product Research 52

Userpilot

JULY 6, 2021

What is a SaaS product growth strategy? What are the four SaaS product growth strategies- the Ansoff Matrix? SaaS product growth strategy #1 – Market penetration. SaaS product growth strategy #2 – Product development. SaaS product growth strategy #3 – Market development.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

UX Studio: Product Management

JULY 12, 2021

Their strategy has three stages: Design and creative, eCommerce development, and growth and marketing. Once the design is done, Roswell’s first-class engineers develop the designs into products for the end-users, and they can also develop additional loyalty applications or email marketing platforms.

Research Software 93

Research Software Data Visualization Feedback Software Analytic Tools 93

Mind the Product

SEPTEMBER 21, 2018

For example, in 2009, Walmart launched its own Marketplace to connect third-party merchants with Walmart customers partly to catch up with Amazon’s already established third-party marketplace. If you are considering building one, it’s absolutely essential to manage the cost and risk from the start.

User Testing 121

User Testing Customer Experience Automotive Product Research 121

Bain Public

JUNE 17, 2020

At Bain Public, we believe that giving back is good business and excellent for the pedagogic value of enhancing our technology, market and industry understanding. We’ve been able to bring the ideas of product leadership, product strategy, and product management to products developed by local startup entrepreneurs.

Weak Development Team 52

Weak Development Team Artificial Inteligence Entertainment Startups 52

The Product Coalition

MAY 21, 2020

In our mission to make you the best possible Product Manager, we’re taking you through some of the most fundamental, but often most misunderstood and overlooked aspects of the product world. Today’s topic; What Is Product Design? A product designer. Want a Product Management job at Apple?

User Testing 78

User Testing Research Software Data Visualization Feedback Software 78

ProductPlan

SEPTEMBER 26, 2019

Until real users get their hands on your product, you can never be 100% sure it works. That’s why product managers leverage beta testing. It’s such an incredibly important and useful tool in the product development process. What’s the best-known product management beta-testing?

Feedback Software 56

Feedback Software User Testing Product Research Customer Feedback 56

UX Studio: Product Management

NOVEMBER 24, 2020

Aplana is a privately held software development company that has been on the market for 20 years. With expertise in product management, strategic thinking, and agile transformation, we strive to be more than a design agency. Design First is probably one of the pioneers in the product design industry. Wandr studio.

Product Research 116

Product Research Research Software Software Review Technical Review 116

Mixpanel

FEBRUARY 24, 2022

Thanks to the Mixpanel of 2009, it’s now inconceivable to not collect first-party data and make decisions with it. How do you get that data into marketing automation or a CRM to finally act on these decisions? Just like marketing analytics can’t give you a full, actionable picture of users , neither can product analysis alone.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Reporting Tools 59

Bain Public

JUNE 19, 2019

Founded in 2009, Agile Testing Days conference provides the stage for international professionals to share in best practices, innovation, growth stories, leading strategies, and insights in software testing. We help ambitious organizations create new value by establishing company-wide product-related processes.

User Testing 40

User Testing Workshop Product Research Agile 40

Intercom, Inc.

AUGUST 15, 2019

And so I moved to specialize a bit more initially in information architecture and then user experience design and then product management. This is particularly interesting if you’re trying to move into a new market or an adjacent market and so forth. How well do you know that market? Jeff: Absolutely.

UX 179

UX User Testing Weak Development Team Customer Experience 179

The Accidental Product Manager

APRIL 24, 2017

You would think that if you became the product manager of something as big as an automobile, you’d be set for life. However, as Toyota’s Scion product managers are discovering, sometimes this is not the case. Now that’s something to put on your product manager resume!

Differentiation 62

Differentiation Branding Customer Experience User Testing 62

The Product Coalition

DECEMBER 17, 2019

with 8% of the market share in the 3rd quarter, it’s clear that the new fitness obsession is data. We’ll all stop driving While Google built its first autonomous car in 2009, the mainstream autopilot was really championed by Tesla in the 2010s. Are you interested in Product Management? Check out our certifications here.

Wireless 79

Wireless Technical Review Research Software User Testing 79

Melissa Perri

MAY 5, 2016

A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. Testing products before you build them? All these products were searching for product-market fit. You do not need to rebuild your product, you need to improve it.

User Testing 120

User Testing Feedback Software Research Software Customer Experience 120

Amplitude

MARCH 30, 2017

Establishing a monopoly — near-total domination of a market — may seem like the ultimate marker of success. You’ve edged out your competitors, and have the ubiquitous product in your sector. But having a wildly successful product can be dangerous. However, that shift in focus can cripple you down the line.

Research Software 67

Research Software User Testing Product Research Banking 67

UX Studio: Product Management

JANUARY 8, 2021

UX studio has been on the market for over 10 years, so we know the UX design industry well. To help you select the right agency and better understand the UX market, we examined over 50 firms and handpicked the top 10 app design companies that are worth checking.

Research Software 72

Research Software User Testing Product Research Artificial Inteligence 72

The Accidental Product Manager

OCTOBER 18, 2021

When customers cut back on spending, product managers have to go to work Image Credit: CafeCredit.com. What this means for product managers is that we need to make some changes to our product development definition in order to appeal to our newly price conscious customers. Keeping Customers As Times Get Tough.

Customer Experience 123

Customer Experience Product Management Product Manager Product Research 123

The Product Coalition

SEPTEMBER 8, 2018

What really matters is what the product can do for us. The author Brian Author defines technological innovation in his book “The Nature of Technology”, 2009, as the improvement to existing technologies, the creation of new ones or the act of performing old functions with fundamentally new building blocks.

Technical Review 62

Technical Review Technology User Testing Software Review 62

The Product Coalition

JANUARY 3, 2023

Product led companies can. Eventually, a big enough business must diversify and reach for other markets where it can keep growing into. Product will help us rebuild Growth is dead, it will probably come back when things get better, but until then, we have only Product to help us navigate through the storm.

Product Research 112

Product Research Product Management Product Manager Management 112

Radical Product

SEPTEMBER 5, 2018

By now, we all know the “right” approach for building a product: Build : Launch a focused, early version of the product Measure : Gather feedback from the market Learn : Make iterative, incremental changes based on feedback Scale : Achieve product-market fit and scale up Once we hit step 4, we’ve officially achieved product nirvana?—?after

User Testing 40

User Testing Feedback Software Customer Feedback Product Research 40

Business of Software Conference

FEBRUARY 16, 2021

2:44 James Avery, Kevel: And this around 2009 I started the company that became Adzerk right around when I went to my first business of software in San Francisco. And we also learned that kind of the market we’re in wasn’t the best. 2:43 Mark: Yeah. 2:57 Mark: That’s very timely. And just a slow, gradual growth.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Product Bookshelf

FEBRUARY 14, 2016

The 2015 model project was started in 2009 in the midst of an economic downturn and surrounded by failed and failing competitors. The primary protagonists of the story, the current Chief Program Engineer, Engineering Lead, and former Mustang team leads, recount a story familiar to all product managers. This came from the gut.

User Testing 48

User Testing Research Software Engineering Product Research 48

The Product Coalition

OCTOBER 4, 2019

Many product evangelists now agree that it’s better to ship an innovative product without a few non-vital features, than to wait for absolute perfection and potentially miss your moment in the market. That being said, sacrificing the integrity and quality of your product just to meet a specific deadline can be catastrophic.

User Testing 61

User Testing Product Research Product Management Product Manager 61

Userpilot

MARCH 7, 2024

Keep reading to learn from the inspiring stories* of: Melissa Kwan – CEO and founder of ewebinar Alice de Courcy – Group Chief Marketing Officer at Cognism Maja Voje – Best-selling Author of GTM Strategist , Go-To-Market Advisor & Mentor to +400 tech startups inc. And I just let the product speak for itself.

Technical Review 105

Technical Review CTO Coach Startups Feedback Software 105

bpma ProductHub

SEPTEMBER 26, 2016

Refinement assumes that the product owner collaborate with the development team to order the backlog based on value. And refinement requires tough decisions that balance different stakeholder perspectives of value with how value changes over time based on evolving market conditions and customer need. Taking a Holistic View of Backlogs.

Vision 150

Vision Fractional CTO CTO Coach Data Visualization 150

Sachin Rekhi

DECEMBER 26, 2019

What I came to realize is that this blog had it's humble beginning in 2009, meaning I've now been writing for over a decade! In that past decade, I've authored 150 essays , mostly sharing everything I've learned about product management and entrepreneurship throughout my career in Silicon Valley. quite the opposite.

User Testing 69

User Testing Dashboard Software Engineering Document 69