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Don’t Forget the ‘Up’ in Bottom-up Planning

The Product Coalition

At the beginning of the 2011 movie “I don’t know how she does it” Kate Reddy (Sarah Jessica Parker) needs to bake a pie for the school bake sale. In startups, for example, things are so dynamic that it sometimes feels irrelevant to plan too far ahead. Because our customers started asking about it. But it’s not always possible.

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

Businesses of all sizesfrom startups to Fortune500 companies recognize that external development teams can drive efficiency, innovation, and strategic focus. Prototyping and design: Wireframes, mockups, user experience flows. Examples in Practice Startups often outsource MVP development to launch quickly.

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From iPhone to AI: How lessons from the mobile boom can help navigate the new era of software development

Modus Create

The parallels between the mobile technology and AI eras are striking for those of us involved in enterprise technology and the surrounding startup ecosystem. A new era of mobile computing The iPhone opened a vast app market, setting high design and user experience standards. The App Store, now home to more than 1.8

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A Decade of Product Management

Melissa Perri

Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. Product, and especially product in startups, is now the hot job. -- 2014: "We don't need Product Management help, we need design help.

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Today Udemy for Business boasts 80% of the Fortune 100 – the top 100 largest US companies by revenue – as customers. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up.

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Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Intercom, Inc.

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Bob’s appeared on our podcast to talk JTBD previously , and I welcomed him back to talk about how we can continue getting better at unpacking customer motivations.

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What we learned moving sales and product upmarket together

Intercom, Inc.

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. But we quickly realized that the job of sales at Intercom is two-fold: to drive revenue for the company and be the voice of our customers.