article thumbnail

Discovering Solutions: Quickly Determine Which Ideas Will Work (And Which Won’t)

Product Talk

They are interviewing to discover opportunities and they are assumption testing to discover the best solutions. Assumption testing is evaluative. And assumption testing is the best way to do that. Assumption testing is evaluative. Since 2013, Product Talk has helped teams do exactly this. We need both. Tweet This.

article thumbnail

457: The right way to apply Kickbox to unleash innovation in your organization – with Ralph Hartmeier

Product Innovation Educators

Around 2013, a serial entrepreneur named Mark Randall sold his startup to Adobe and joined Adobe. You should test a lot of ideas with a little money. Around 2013, a serial entrepreneur named Mark Randall sold his startup to Adobe and joined Adobe. You should test a lot of ideas with a little money.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

509: Prototyping mastery for product managers – with Matthew Wettergreen, PhD

Product Innovation Educators

By using prototypes wisely, product teams can figure out what truly meets customer needs and test solutions before launching them in the market. Fifty-one percent of the design experience should be spent in the prototyping, testing, and iterating phase. Wettergreen is the co-author of the textbook Introduction to Engineering Design.

article thumbnail

Why So Many Products Fail to Create Value

The Product Guy

At the heart of the Lean customer development is testing hypotheses by uncompromisingly staying in tune with the customers. Originally from Tajikistan, Sherzod moved to Germany back in 2013 to pursue his MBA. For Alvarez , Lean is synonymous to ‘pragmatic, approachable and fast’. More About The Product Mentor.

article thumbnail

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

article thumbnail

TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

Investors told startups to act like smaller versions of large companies—coming up with a business plan on paper without talking to customers or testing prototypes. In 2013, Harvard Business Review published my article “Why the Lean Startup Changes Everything.” Successful startups ignored that advice.

Startups 227
article thumbnail

Working Remotely? 5 Ways to Help Your Product Team Thrive

Product Talk

They iteratively test their ideas with customers week over week. I’ve been working virtually since 2013 and have loved every minute of it. They interview together to discover opportunities. They map out and prioritize the opportunity space. They generate and compare and contrast different solutions. They story map their best ideas.