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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. And ultimately, we launched in 2015 and we’ve been iterating ever since. Use it to make better product decisions.

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Twitter’s former Head of Product opens up: being fired, meeting Elon, changing stagnant culture, building consumer product, more | Kayvon Beykpour

Lenny Rachitsky

He originally joined Twitter in 2015 through the acquisition of his company, Periscope, the largest live video streaming platform at the time. While frameworks can offer valuable perspectives and guide decision-making, rigid adherence to them can lead to tunnel vision and unhelpful outcomes.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Why comms deserves its own spot on the exec team — Aaron Zamost’s lessons from Square

The Review by First Round

He went on to join the exec team, reporting directly to Jack Dorsey and leading the comms strategy for Square’s IPO in 2015. The jobs-to-be-done of the comms function in the early days of a startup — and why it’s not a good customer acquisition strategy. A 3-question framework for simplifying your company message early on.

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The evolution of Ember at Intercom

Intercom, Inc.

Frameworks have drastically improved the capabilities of small teams to produce amazing experiences for people in very short periods of time. This is a slide from a talk that I gave in 2015. This is the “ship every day” for a framework. I gave a talk in 2015 in our old offices when we were still running Ember 1.

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Why Product Thinking is the Future for Product Management

Mind the Product

What I have seen, is that both startups and big corporates have issues in understanding how to be more product-led without the right mindset and framework. In 2015, Martin Eriksson wrote an article about the history of product management. Our understanding of our craft has come a long way since 2015. My Coaching Framework.