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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209
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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. billion in 2017. part of a company purchased by Estée Lauder in 2017.

Branding 123
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Stopping Creep, Attracting Influencers and a WayBetter November

The Product Guy

Over the course of the night a few of the highlights were… Featured Product: In/Spree Brands exploring the product, its challenges and successes, from attracting the right influencers to more brands. Please submit your nominations for 2017’s great product management candidates @ [link] ! Learn more @ [link].

Branding 225
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. There’s always another delivery app or loyalty program trying to lure customers away, especially for QSR brands.

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ShopKeep, Lifetime Value & the Happy Product Manager

The Product Guy

Stay tuned for more announcements about October’s Featured Product, In/Spree Brands. Please submit your nominations for 2017’s great product management candidates @ [link] ! I am looking forward to seeing everyone at our next meetup … Thursday, October 5th @ 7PM RSVP Now! Learn more @ [link].