Remove 2017 Remove Marketing Remove Startups
article thumbnail

How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I became a product manager because I wanted to take a more strategic role at my company.

article thumbnail

How to Make Agile Work in Fast-Growing Startups

The Product Coalition

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. work in a fast-growing startup. Also, let me introduce you to the anti-patterns agile startups shall avoid at all costs. ??

Agile 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

article thumbnail

Saas Startups: An Upward Trend Booming in The Future

The Product Coalition

The reasons why Saas startups are recently making a huge wave to become the next trillion-dollar industry. Over the past years, investment in SaaS startups has been increasing steadily. Saas startups that provide software as a service have a good delivery model. The SaaS market has increased from $31.5 billion since 2015.

article thumbnail

Optimal Matching for Marketplace Startups and the Role of Bias

Mind the Product

And since 2017, if a better match becomes available after you book a ride, Uber will automatically swap your trip — a feature internally branded as Trip Swap. In reality, fungibility is not black and white, and whether a supplier is interchangeable with another can depend hugely on market expectations.

Startups 162
article thumbnail

How Sprout Social increased retention with customer-centric marketing

Intercom, Inc.

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Why sales and marketing should be a partnership.

article thumbnail

Innovate like a startup–and other innovation insights for product managers Nov 3, 2017

Product Innovation Educators

12 lessons corporate innovators can learn from startups – aka, how to innovate like a startup. (1) No product should continue in the market forever. I’ll also be leading a workshop with Sudhi Gulur from Boeing, applying the Lean Canvas as a minimum viable business case. Learn more at [link]. Read the interview at [link].

Startups 240