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Managing the A/B Test Lifecycle

The Product Coalition

A view on everything we do while A/B testing, Except running the A/B test. Over the past year, my team has simplified and optimized our A/B testing process. As a product manager, I either led or enabled some of that change. We review the status of all upcoming, running and finished A/B tests. Download a copy.

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Product Discovery vs Daily Business by Natalie Moschner and Giorgia Gabrielli

Mind the Product

In this talk to the MTP Engage Hamburg audience my colleague Natalie Moschner and I share some of our experiences and learnings from implementing product discovery in daily work routines, and we look at how we integrated product discovery in a firm with over 400 employees like AutoScout24. Product Discovery Basics.

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Top 5 Product Management Trends of 2018

Revulytics

As we get under way with the new year, let ’s take a look at five trends from 2018 that product management professionals should be aware of going into 2019. Shutterstock’s 2018 Creative Trends Report analyzed billions of searches for its visual assets to name the top marketing and design trends for 2018.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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5 Machine Learning Lessons for Product Managers

Mind the Product

What does it mean for us as product managers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as product managers? Lesson 1: Understand the Problem You’re Trying to Solve with ML.

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Football App Validation In A Real-Life Scenario

The Product Coalition

Intercept field study by UX Studio Image by UX studio Our client creates digital products to help football fans follow matches, favorite teams, news, or even play web or mobile games. By May 2019 the product team has already had a lab-validated test app with an early version of all the major features. all focusing on football.

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Product Validation In A Real-Life Scenario: Intercept Field Study

UX Studio: Product Management

Is it enough to validate a product with in-lab studies? Our client creates digital products to help football fans follow matches, favorite teams, news or even play web or mobile games. Insights from a massive discovery research on the 2018 World Cup. Over 3000 detailed observation points from our research system.