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A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

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B2B Product Manager Magazine December 2018

Product Management University

The B2B Product Manager Magazine December 2018 is now available. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success. Blog: High-Octane Product Management. Who’s Minding Your Product Portfolio…Beside Your Customers?

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What we Learned at #mtpcon London 2018

Mind the Product

Following a day of focused workshops and leadership discussions, we came together at London’s Barbican Centre to talk product. Here’s what we heard: Martin Eriksson at #mtpcon London 2018. Build products people love. Kim Goodwin at #mtpcon London 2018. Put Humanity Back Into our Products. Be awkward.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

Asking the right question, at the right time, in the right format, combined with a deep understanding of engagement gives companies a more complete picture of the the health of their customer communication strategy. In 2018, companies reached out to 25% of their customer base ; on Android, the rate was 21% while on iOS, it was 28%.

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Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have? And much more!

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2018 on Inside Intercom

Intercom, Inc.

Here is our collection of the Inside Intercom highlights from 2018. Eoghan McCabe, CEO , and Matt Hodges, VP of Commercial Product Strategy. Des Traynor, Co-founder and Chief Strategy Officer. Cindy Chang, Senior Product Designer and Ulaize Hernandez Troyas, Product Manager. The best of the blog.

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Top 5 Product Management Trends of 2018

Revulytics

As we get under way with the new year, let ’s take a look at five trends from 2018 that product management professionals should be aware of going into 2019. Shutterstock’s 2018 Creative Trends Report analyzed billions of searches for its visual assets to name the top marketing and design trends for 2018.

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How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. September 11, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments?

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Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making. Strategies for getting to commitment, not consensus.